{"id":103158,"date":"2017-09-11T19:14:00","date_gmt":"2017-09-12T00:14:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-group-named-search-engine-land-2017-awards-finalist\/"},"modified":"2024-12-31T06:23:19","modified_gmt":"2024-12-31T11:23:19","slug":"dac-group-named-search-engine-land-2017-awards-finalist","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/dac-group-named-search-engine-land-2017-awards-finalist\/","title":{"rendered":"DAC Named Search Engine Land 2017 Awards Finalist"},"content":{"rendered":"

Internationally recognized program honours excellence in digital marketing among the world\u2019s top marketers.<\/em><\/strong><\/p>\n

Leading industry publication Search Engine Land<\/a> recently included DAC amongst the short list of nominees in the 2017 Landy Awards<\/a>, selected from nearly 300 submissions from leading digital marketing agencies<\/a>, in-house marketing teams and individuals around the world.<\/p>\n

DAC is proud to announce a finalist nomination for the Best Local Search Marketing Initiative category for work with Bridgestone Retail Operations (BSRO). BSRO has been a leader in the auto care and tire industry for generations. With four retail brands and 2,200 stores across the United States, one of BSRO\u2019s major challenges is driving local traffic and leads across its entire footprint. DAC restructured BSRO\u2019s search campaigns by creating a mobile-first strategy<\/a>, with a balanced focus between national and local targeting to drive customers in-store. Tactics included custom bid strategies and a heavy focus on geo-modified messaging and targets, including an emphasis on \u201cnear me\u201d query support. This enabled DAC to measure an 88% growth in BSRO leads and a tremendous impact to the business through Google\u2019s store visits beta.<\/p>\n

Tom Allen, the Director of Digital and CRM at Bridgestone Retail, was thrilled by the news. \u201cWe are honoured to be nominated as a finalist for this prestigious industry award. Transforming our local digital presence has been instrumental in the business\u2019 success. Our partnership with DAC is unique. There are few partnerships I’ve experienced where the teams are so closely connected on vision and the roadmap to execution. We couldn’t be more proud of this achievement.”<\/p>\n

The Search Engine Land editorial staff and contributors are the primary judges for the campaign focused categories, while industry luminaries and independent partners serve as guest judges for the individual, agency and in-house team awards categories.<\/p>\n

Michelle Robbins, the newly appointed SVP of Content an Editor-in-Chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year\u2019s competition. “As a first-time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve.”<\/p>\n

Robbins and Ginny Marvin, Associate Editor at Search Engine Land will also co-host this year\u2019s awards presentation.<\/p>\n

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