{"id":103137,"date":"2017-12-15T20:33:00","date_gmt":"2017-12-16T01:33:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/travel-white-paper-2\/"},"modified":"2024-12-19T16:41:26","modified_gmt":"2024-12-19T21:41:26","slug":"travel-white-paper-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/travel-white-paper-2\/","title":{"rendered":"Travel White Paper: Departures, Destinations and Disruptors"},"content":{"rendered":"<p><strong>\u00a0<\/strong>We&#8217;re thrilled to launch our latest white paper, <em>Departures, Destinations and Disruptors<\/em>, which examines how forward-thinking brands use digital channels to engage today\u2019s demanding and digitally-savvy travellers.<\/p>\n<p>The report combines original research and expert interviews with travel and hospitality marketers including Andy Kaplinsky, Chief Commercial Officer at Greyhound; Robecta Ma, VP Marketing at Cathay Pacific Airways; and Carre LePage, VP Marketing at Flight Centre Travel Group.<\/p>\n<p>The report covers the challenges and opportunities for travel and hospitality marketers as they attempt to offer authentic, localized experiences and adapt to the dramatic impact of disruptors like Airbnb.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f1a3596934d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f1a3596934d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); 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The report combines original research and expert interviews with travel and hospitality marketers including Andy Kaplinsky, Chief Commercial Officer at Greyhound; Robecta Ma, VP Marketing at Cathay Pacific [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2861],"tags":[],"class_list":["post-103137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel White Paper: Departures, Destinations and Disruptors | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/travel-white-paper-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel White Paper: Departures, Destinations and Disruptors | DAC\" \/>\n<meta property=\"og:description\" content=\"\u00a0We&#8217;re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today\u2019s demanding and digitally-savvy travellers. 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