{"id":103118,"date":"2018-06-14T18:53:00","date_gmt":"2018-06-14T23:53:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/landy-awards-2018-behind-the-nomination-2\/"},"modified":"2025-01-03T05:06:28","modified_gmt":"2025-01-03T10:06:28","slug":"landy-awards-2018-behind-the-nomination-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/landy-awards-2018-behind-the-nomination-2\/","title":{"rendered":"Landy Awards 2018: Behind the Nomination"},"content":{"rendered":"<p>DAC\u00a0 was in good company at this week\u2019s Landy Awards, hosted by Search Engine Land. Our work with two of our favourite clients earned us <a href=\"https:\/\/searchengineland.com\/the-2018-search-engine-land-awards-shortlist-298762\">finalist status<\/a> in two categories \u2013 Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn\u2019t take home the trophy this year, we congratulate all this year\u2019s winners. Director of <a href=\"\/en-gb\/services\/digital-media\/\">Digital Media<\/a> Felicia DelVecchio took some time ahead of this year\u2019s gala to reflect on our work with Bridgestone.<\/p>\n<p><strong>What part of our work on Bridgestone and TaxSlayer made us stand out from competitors? <\/strong><\/p>\n<p>The one thing that I believe makes this program stand out is the unique aspect of it being two programs that are tied together at the enterprise level. We have had a really cool opportunity to view these both as separate programs for both consumer brand and retail, as well as how they work together to drive growth for the enterprise as a whole.<\/p>\n<p>We have had the ability to impact the customer experience first with how they interact with the brand and delivering them the best experience to conduct tire research, and ultimately retarget them based on that intent to a retail-focused site and experience to drive them into a Firestone store.<\/p>\n<p><strong>What aspects of our Bridgestone campaigns do you believe made the Search Engine Land judges choose DAC as finalists for the Best Overall SEM Initiative for Enterprise?<\/strong><\/p>\n<p>I think when the judges considered us for finalists for the Enterprise SEM award, the most exciting aspect of this program is the level of innovation and out of the box thinking. Tying two programs together and significant coordination across bid management, messaging, landing page experience and audience segmentation is not an easy feat, and the team here at <a href=\"\/en-gb\/\">DAC<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e349a67d794'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e349a67d794');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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The most impactful and rewarding measurement that\u2019s had a significant impact on our program is the ability to understand how these efforts are driving customers in-store through Google Store Visits data.<\/p>\n<p><strong>\u00a0<\/strong><strong>What are you most looking forward to doing next with this client?<\/strong><\/p>\n<p>There\u2019s a lot to look forward to when it comes to Bridgestone! It\u2019s an exciting time to be a part of their journey and we\u2019ve only just begun! The most exciting initiatives to come will include further <a href=\"\/en-gb\/services\/analytics-and-marketing-science-services\/\">personalization with data<\/a> and experiences across the Enterprise and continuing to showcase how Bridgestone and Firestone differentiate themselves versus their competitors.<\/p>\n<p><em>To learn more about how we can achieve award-worthy results for our clients, please <a href=\"\/en-gb\/contact\/edinburgh\/\">get in touch with DAC<\/a>!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAC\u00a0 was in good company at this week\u2019s Landy Awards, hosted by Search Engine Land. Our work with two of our favourite clients earned us finalist status in two categories \u2013 Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). 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