{"id":103107,"date":"2018-07-12T22:47:00","date_gmt":"2018-07-13T03:47:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-drum-puts-the-spotlight-on-dacs-brand-refresh\/"},"modified":"2025-01-03T04:51:41","modified_gmt":"2025-01-03T09:51:41","slug":"the-drum-puts-the-spotlight-on-dacs-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-drum-puts-the-spotlight-on-dacs-brand-refresh\/","title":{"rendered":"The Drum Puts the Spotlight on DAC\u2019s Brand Refresh"},"content":{"rendered":"<p>UK-based global marketing publication <a href=\"https:\/\/www.thedrum.com\/us\" target=\"_blank\" rel=\"noopener\">The Drum<\/a> has taken note of <a href=\"\/en-gb\/blog\/a-bright-future-is-here\/\">DAC\u2019s brand refresh<\/a> and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look\u2014and where the agency is going next. <a href=\"\/en-gb\/\">DAC<\/a> is growing and the new branding reflects that\u2014the expansion of our footprint to <a href=\"\/en-gb\/contact\/\">13 offices<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fe750b6bad2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fe750b6bad2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); 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DAC\u2019s greatest strength and the industry\u2019s greatest challenge is change. To cut through the noise in a crowded market we have differentiated our point of view and offering\u2014all of which is reflected in the new branding. Read the full article\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2018\/07\/11\/qa-dac-chief-executive-norm-hagarty-chats-about-rebranding\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK-based global marketing publication The Drum has taken note of DAC\u2019s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look\u2014and where the agency is going next. DAC is growing and the new branding reflects that\u2014the expansion of our footprint to 13 offices Stay Forward Get exclusive insights [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-103107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Drum Puts the Spotlight on DAC\u2019s Brand Refresh | DAC<\/title>\n<meta name=\"description\" content=\"UK-based global marketing publication The Drum has taken note of DAC&#039;s brand refresh and asked our CEO and Managing Partner Norm Hagarty 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