{"id":103044,"date":"2018-11-13T11:00:00","date_gmt":"2018-11-13T16:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-ways-to-level-up-your-business-pinterest-strategy-2\/"},"modified":"2024-12-19T16:41:17","modified_gmt":"2024-12-19T21:41:17","slug":"3-ways-to-level-up-your-business-pinterest-strategy-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/3-ways-to-level-up-your-business-pinterest-strategy-2\/","title":{"rendered":"3 Ways to Level Up Your Business\u2019 Pinterest Strategy"},"content":{"rendered":"

The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks\u2014in part\u2014to the creation of Pinterest<\/a>.<\/p>\n

What’s the big deal about Pinterest? Unlike content on other social platforms, Pinterest content has a longer shelf life. A single pin is often re-pinned and shared long after the first upload, generating additional engagement, traffic and click-throughs. Second only to Facebook, Pinterest drives more social referral traffic<\/a> than Twitter, LinkedIn, YouTube, and Instagram combined.<\/p>\n

Pinterest also boasts 250 million active users<\/a> and is valued at $12.3 billion. Even more impressive? Those users have pinned 175 billion items on 3 billion virtual pinboards, and\u00a093% of active pinners said they use Pinterest<\/a> to plan for purchases while 87% said they’ve purchased something because of Pinterest. Pretty powerful. (Check out our infographic<\/a> to see more stats about the power of Pinterest).<\/p>\n

It’s clear that Pinterest is able to reach new customers and create personalised experiences for existing ones. So, how can brands in relevant verticals (retails, fashion, food and beverage, health and fitness, and more) make the platform work for them?<\/p>\n

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    Leverage keyword research to curate content based on user needs<\/h2>\n

    Pinterest offers a functionality called “rich pins” that feeds real time info about a product directly onto a pinned post. By embedding SEO<\/a>-rich content into pins, brands can not only generate keyword rich material but also push actionable content to their users and drive conversion on their sites.<\/p>\n

    The general SEO value in optimising pins and boards is huge. Conducting a quick Google image search in key subject matter such as retail, lifestyle, health, fitness, d\u00e9cor, and holiday topics (amongst many others) will bring up a variety of images, some user-generated, and many pulled straight from Pinterest itself.<\/li>\n

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    Use Pinterest’s analytics to make the most of audience demographics<\/h2>\n

    Pinterest discloses the gender, geographic location, interests, and device preferences of their users to business accounts using their analytics. Make the most of this data to serve tailored content to your brand’s personas based on data-driven insights garnered from the psychographic data available on the Pinterest dashboard.<\/p>\n

    If there are existing boards in your account where geo-tagging pins would be relevant, you can also add maps to these boards by updating their pins with a location. Consider user intent and your content themes as well. The more you tailor content to your audience, the higher the return on investment.<\/li>\n

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