{"id":102975,"date":"2018-10-12T17:00:00","date_gmt":"2018-10-12T22:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/etail-nordic-the-future-of-voice-search\/"},"modified":"2024-12-19T16:41:12","modified_gmt":"2024-12-19T21:41:12","slug":"etail-nordic-the-future-of-voice-search","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/etail-nordic-the-future-of-voice-search\/","title":{"rendered":"eTail Nordic: The Future of Voice Search"},"content":{"rendered":"<p>The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, <a href=\"\/en-gb\/our-story\/our-team\/nasser-sahlool\/\">Nasser Sahlool<\/a>:<\/p>\n<blockquote><p>Thank you to everyone that made it out to Copenhagen for the <a href=\"https:\/\/www.linkedin.com\/company\/10474634\/\" target=\"_blank\" rel=\"noopener\">eTail\u2122<\/a> Nordic conference, and to those that connected with the <a href=\"https:\/\/www.linkedin.com\/company\/915342\/\" target=\"_blank\" rel=\"noopener\">DAC<\/a> team of Koen Smeets, Tim Maicher and Ewan Darby &#8211; we are excited to continue the conversation about how to build best-in-class <a href=\"https:\/\/www.linkedin.com\/feed\/topic\/?keywords=%23local\" target=\"_blank\" rel=\"noopener\">#local<\/a> experiences for enterprise brands. See you soon!<\/p><\/blockquote>\n<p>Key topic of conversation: making sure your <strong>voice<\/strong> is heard!<\/p>\n<p><iframe loading=\"lazy\" title=\"Voice Assistant - Interaction\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/37O4ri8QaVQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a13e9bea5593'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a13e9bea5593');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients\u2019 businesses to strategically engage customers, no matter who they are and \u2013 uniquely \u2013 where they are<\/p>\n<h2>Let&#8217;s keep the conversation going!<\/h2>\n<p>If you want to request a copy of our eTail presentation or would simply like to talk about <a href=\"\/en-gb\/services\/local-listings-management\/voice-search-optimisation\/\">voice search optimisation<\/a>, drop us your details and we will be in touch!<\/p>\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"3f79c1e8-882b-45d7-9a8c-f8e22093fdf1\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1779689918000-0827484728\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1779689918000-0827484728\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to Copenhagen for the eTail\u2122 Nordic conference, and to those that connected with the DAC team of Koen Smeets, Tim Maicher [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2890],"tags":[489,814,485,491,500,492],"class_list":["post-102975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","tag-digital-marketing-2","tag-local-search-2","tag-paid-search-2","tag-search-2","tag-seo-2","tag-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eTail Nordic: The Future of Voice Search | DAC<\/title>\n<meta name=\"description\" content=\"At eTail Nordic, we presented on the future of voice search \u2013 and how it pertains to local search. 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