{"id":102933,"date":"2018-05-17T20:54:00","date_gmt":"2018-05-18T01:54:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-group-wins-sempo-award-best-paid-search\/"},"modified":"2024-12-31T06:22:21","modified_gmt":"2024-12-31T11:22:21","slug":"dac-group-wins-sempo-award-best-paid-search","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/dac-group-wins-sempo-award-best-paid-search\/","title":{"rendered":"DAC Wins SEMPO Award for Best Paid Search Campaign"},"content":{"rendered":"

Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award<\/a> \u2013 a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity.<\/p>\n

Bridgestone Retail Operations (BSRO) has been a leader in the auto care and tire industry for generations. With four retail brands and 2,200 stores across the United States, one of BSRO\u2019s major challenges is driving local traffic and leads across its entire footprint.<\/p>\n

The objective of this campaign was to reduce costs and increase lead volume, including tire quotes, phone calls and store visits \u2013 resulting in an impressive 80% YOY Growth in Bridgestone Retail Leads.<\/p>\n

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