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We are all very aware of the massive amount of content constantly being pumped onto the internet, so I won\u2019t bore you with a mountain of stats. The bottom line is that we are drowning in content, and it is almost impossible to get your brand noticed and on people\u2019s radar. So, when thinking about social media, how do you cut through the noise to get yourself heard – by the right people?<\/p>\n
Here are a few do\u2019s and do not\u2019s to bear in mind when creating content for social:<\/p>\n
Be relevant & topical<\/strong><\/p>\n Help get yourself noticed and gain views and followers by posting reactively and topically \u2013 jumping on board with trending topics and conversations is a good way to inject yourself into the conversation, having an opinion will help you get you noticed. It is often said that social media starts out as theatre that then becomes relevant.<\/p>\n Be original<\/strong><\/p>\n With so much content out there, saying something different and interesting will immediately put you ahead of 95% of brands that are saying absolutely nothing of interest and just pumping out dull and aimless content. Try to say something different and you\u2019ll increase your chances of getting noticed.<\/p>\n Be authentic<\/strong><\/p>\n All of this talk about being topical and interesting should be taken with a pinch of salt, however! A lot of brands don’t give consumers enough credit \u2013 the fact is that they will take notice, and offense, if you’re putting content out there that is at odds with, or just very tenuously connected to, your established brand values. So when I say be relevant and be topical, I don’t mean just start jumping on board with random topics or making outrageous statements – if you sell baby clothes, don\u2019t make a contentious post about the latest political news.<\/p>\n Ultimately, you need to make sure your voice and your input remains authentic in everything you do, because when it seems forced or fake, consumers will become annoyed and alienated<\/p>\n Think of the bigger picture <\/strong><\/p>\n It is important you have a social media strategy, a set of aims and goals that you constantly have in mind when creating any piece of content. When it comes to social you need to constantly be asking \u2018why\u2019? What will this piece of content achieve? Is it contributing to achieving x, y and z? If not, get rid of it.<\/p>\n Social media is a great way to tell a powerful story as it is an easily accessible, relevant platform that is part of the consumer\u2019s every day life. While you can use topical conversations to be see, make sure everything you say fits in with your overall brand message and image. Cheap likes and short-term attention will not last \u2013 make sure content is tied to an overall goal.<\/p>\n Get caught up in the metrics<\/strong><\/p>\n \n Get exclusive insights into digital DON\u2019T<\/u><\/strong><\/h1>\n
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