{"id":102525,"date":"2017-03-27T14:54:00","date_gmt":"2017-03-27T19:54:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/much-privacy-lose-decide-connected-iot-home\/"},"modified":"2024-12-19T16:40:47","modified_gmt":"2024-12-19T21:40:47","slug":"much-privacy-lose-decide-connected-iot-home","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/much-privacy-lose-decide-connected-iot-home\/","title":{"rendered":"How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">There is absolutely no doubt that the idea of having a <\/span><b>connected home <\/b><span style=\"font-weight: 400;\">(smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of being able to speak commands to devices to automate things is just too good to be true&#8230;right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The principle of having a connected home is based on the sole objective of reaping the benefits of making life easier. However, it is important to note that <\/span><b>internet of things<\/b><span style=\"font-weight: 400;\"> has been known to have some drawbacks. The biggest being the amount of privacy that you will be giving up when you decide to adopt it into your home\/life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This post was inspired by a recent article I read on police summoning a murder suspect\u2019s <\/span><a href=\"https:\/\/www.engadget.com\/2016\/12\/27\/amazon-echo-audio-data-murder-case\/\"><span style=\"font-weight: 400;\">Amazon Echo<\/span><\/a><span style=\"font-weight: 400;\"> to garner insights to substantiate whether or not he\u2019s effectively guilty. Whilst the majority of us aren\u2019t planning on committing a crime, I started to think, \u201cjust how much privacy do we really give up in a connected home\u2026\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here are a few ways in which <\/span><b>IoT<\/b><span style=\"font-weight: 400;\"> will interfere with your privacy; these simple facts may actually help you decide whether you truly want a connected home or not.<\/span><\/p>\n<p><b>Exposure of Public Profiles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the major challenges that you will have to face when you embrace IoT. You would have agreed to various terms of services in the past to use different\u00a0services etc; but it\u2019ll be nothing like the depth of an IoT terms of service. This is because the idea of a <\/span><b>connected home <\/b>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f444ab75929'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f444ab75929');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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This will enable an insurance company to compute how much you will be paying as insurance rates; you could get really high premiums because you brake too hard or speed excessively. The opposite of course can apply.<\/span><\/p>\n<p><b>Hackers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another challenging area is to do with hackers. Your home could be easily invaded by even the most inexperienced hacker. There was a group of researchers from Germany that once devised means of intercepting data that allowed them to monitor what television shows people were watching at every given point in time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As there is a significant amount of personal data that could be open to being compromised, you can almost say you will no longer have secrets as everything can or may become accessible.<\/span><\/p>\n<p><b>Security Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are still a lot of security issues that companies need to address before IoT<\/span> <span style=\"font-weight: 400;\">privacy can actually be guaranteed. There was a group of Microsoft researchers who discovered that the smart home platform of Samsung (SmartThings) had lots of loopholes that can be easily exploited by hackers. According to them, the platform isn\u2019t as complex enough as it was originally thought, and it can be easily be maneuvered by the most basic of hackers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So there we have it; some things to consider when deciding whether or not to have your home IoT enabled. It is obvious that you may have to sacrifice your privacy if you want to make use of IoT.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of being able to speak commands to devices to automate things is just too good to be true&#8230;right? The principle of having [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-102525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home? | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/much-privacy-lose-decide-connected-iot-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home? | DAC\" \/>\n<meta property=\"og:description\" content=\"&nbsp; There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. 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| DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/much-privacy-lose-decide-connected-iot-home\/","og_locale":"en_GB","og_type":"article","og_title":"How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home? | DAC","og_description":"&nbsp; There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. 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