{"id":102462,"date":"2017-02-20T22:18:00","date_gmt":"2017-02-21T03:18:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/2017-web-design-trends\/"},"modified":"2024-12-19T16:40:44","modified_gmt":"2024-12-19T21:40:44","slug":"2017-web-design-trends","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/2017-web-design-trends\/","title":{"rendered":"2017 Digital Design Trends"},"content":{"rendered":"<p>As digital technology is constantly developing and changing, so too is the design that goes with\u00a0it. Here are just some of the things\u00a0you can expect to see more of in 2017:<\/p>\n<p><strong>Motion<\/strong><\/p>\n<p>A picture may be worth\u00a0a thousand words, but a video is worth\u00a0a million. Full screen video loops with a powerful message overlaid are a great way to capture the attention of your audience, providing a richer experience than you would get with a static hero image. They are also a great way to instantly showcase your brand without forcing visitors to scroll. Cinemagraphs are also a popular feature designers have been placing more emphasis on; these are static images with one element of the photo animated, like the steam from a cup of coffee or a bird against a skyline, usually appearing in the form of a GIF.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10767\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/hhhh.gif\" width=\"650\" height=\"241\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Experimental Compositions<\/strong><\/p>\n<p>In a world where grid &amp; masonry layouts dominate the web, everything looks the same. Designers are now looking for a new approach to making sure their content stands out amongst the crowd and to inject personality\/creativity back into their brands. Open compositions are gaining popularity; they provide you with more freedom, and with elements overlapping\/ escaping off-screen, you aren\u2019t confined to just four walls.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10769\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/jjjj.gif\" width=\"860\" height=\"227\" \/><\/p>\n<p>However, this doesn&#8217;t mean that flat design is dead.\u00a0Geometric shapes and patterns have become increasingly \u00a0popular over the past 6-12 months. It seems that more and more designers are incorporating\u00a0these into their websites, and this trend will only continue to grow in 2017.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10775\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/bbbb.jpg\" width=\"860\" height=\"175\" \/><\/p>\n<h4><\/h4>\n<h4>Illustration<\/h4>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a3b83d32161c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a3b83d32161c');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>A lot of designers are taking it old school and adding hand-drawn illustration to their websites\/ digital experiences. When you see the same stock images across every website, it gets a bit tedious and all personality is lost. Nowadays, you can spot a stock image like the back of your hand (especially as a designer). Hand drawn artwork brings the human element back into design, something which has been lost in\u00a0generic layouts and minimalist branding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10787\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/qqqq.jpg\" width=\"860\" height=\"248\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mobile First<\/strong><\/p>\n<p>With mobile becoming the primary device for searching the web, a lot of people are adopting the mobile-first approach, building a rich experience for hand held devices and then moving on to desktop. When designing for a smaller device, you really have to break it down and consider what your core message is, and how to communicate it with the space at your disposal. This forces you to trim the fat and lose any unnecessary filler content that would have been\u00a0included if you had designed your desktop experience first.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10786\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/jkjkjkj.jpg\" width=\"860\" height=\"213\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bold &amp; Vibrant Colour<\/strong><\/p>\n<p>Minimalism has been the key word in design &amp; brand identity over the past few years thanks to Apple &amp; other like minded companies who have stripped their brand down to the bare bones. Consequently, everyone appears to have followed suit and gone \u2018back to basics\u2019 with their use of space and colour when building\u00a0their identity. But the tail end of 2016 saw neutral whites, greys &amp; blacks traded in for more bold &amp; vibrant colours. Gradients and duotones have also resurfaced in a big way in recent months, which I hope to see more of in 2017.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10774\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/JJJJ.jpg\" width=\"860\" height=\"199\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10770\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/jkjkjkj.gif\" width=\"860\" height=\"334\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Visual Storytelling<\/strong><\/p>\n<p>Gone are the days of slapping\u00a0a contact form on your site and hoping that your customer will get in touch. In an over saturated market, it is more important now than ever to build a relationship and create a narrative\u00a0through your website; that is why you have one after all, to communicate your message\u00a0and hope that it connects.\u00a0Storytelling is the oldest trick in the book, yet the most effective.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10772\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/hghg.jpg\" width=\"860\" height=\"683\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital technology is constantly developing and changing, so too is the design that goes with\u00a0it. Here are just some of the things\u00a0you can expect to see more of in 2017: Motion A picture may be worth\u00a0a thousand words, but a video is worth\u00a0a million. Full screen video loops with a powerful message overlaid are [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2869],"tags":[],"class_list":["post-102462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017 Digital Design Trends | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/2017-web-design-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 Digital Design Trends | DAC\" \/>\n<meta property=\"og:description\" content=\"As digital technology is constantly developing and changing, so too is the design that goes with\u00a0it. 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