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Automation is impacting all industries, and some industry experts believe it could push unemployment to as much as 50% by 2045, with computers being able to perform almost any job that humans can do. But what effect will it have upon the creative industry? We\u2019ve already seen automation pervade the advertising industry with the rise of programmatic trading; could it also replace writing, creative design and execution?<\/p>\n
The timeline is pretty tight, and there\u2019s little point in sitting around, waiting to find out. Some creative agencies have begun to explore the possibilities of AI, with JWT Amsterdam going so far as to use it create the next Rembrandt, scooping multiple awards at the Cannes Lions\u00a0in the process. Bas Korsten, the creative director behind the Rembrandt project, says within a video produced by The Drum: \u201cThe blurring between us and technology; that was the assignment. How do you merge these two or let them work together?\u201d When it comes to AI, he argues, \u201cthere are no limitations\u201d.<\/p>\n
The stats shed some light on how pervasive automation is becoming. IDC predicts that CMOs will\u00a0drive $32 billion in technology spending by 2018<\/a>, and automation software alone will be a $5.5 billion market by 2019. As a case in point, Facebook has said that\u00a010,000 developers are building chat bots<\/a>\u00a0for Messenger.<\/p>\n Last year saw the arrival of the world\u2019s first artificial creative director, AI-CD \u00df, created by McCann Erickson Japan under its Creative Genome Project. It is already working commercially for the agency, taking on a brief for client Clorets Mint Tab. More than 1,000 TV creatives have been added to AI-CD \u00df\u2019s database, which help it to determine the best direction for a creative brief. For new entrants to the creative industry, this has big implications. Yasuyuki Katagi, CEO of McCann Erickson, Japan, explains: \u201cNew creative people, they don\u2019t have to study the past, as there is AI…Knowledge is replaced by AI, but creativity cannot be replaced by it\u201d.<\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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