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Twitter announced last week that it is killing off its video sharing app, Vine. The service, which launched in 2013, let users create six second lopping videos (and sometimes longer), which could then be shared on Twitter. In many ways, Vine was the app that helped kick-start the video revolution on social media, and so the news that it is shutting down completely has been met with some regret and resistance, particularly among online influencers who have built their career through Vine.<\/p>\n
Vine has helped to launch a range of social talent over the past few years, such as singer-songwriter Shawn Mendes, make-up artist Jesse Smiles, serial entrepreneur J\u00e9rome Jarre and comedian Jerry Purpdrank, among countless others. US teen Nash Grier, one of the biggest Vine sensations who at 16, had 10 million followers, has built a film career and clothing line through his Vine following. The app proved particularly popular for break-out sports and comedy stars; so much so that there is even a group of Vine stars who all live on the same street in Los Angeles, appropriately titled \u201cVine Street\u201d.<\/p>\n
In many ways, Vine also helped to define some of the aesthetic quality of the videos that now flood social networks like Facebook.\u00a0The reasons for Twitter abandoning it now are unclear, but most likely linked to its staff cutbacks and disappointing financial results. Vine was not a revenue-driver for Twitter, nor was it growing. No doubt the rapid rise of Snapchat was a further nail in the coffin, as was Instagram\u2019s recent move into video. In a blog post, a company spokesperson said…<\/p>\n
\u201cNothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You\u2019ll be able to access and download your Vines.<\/p>\n
\u201cWe\u2019ll be keeping the website online because we think it\u2019s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.\u201d<\/p>\n
Vine was originally intended as a life-casting tool, but this never really took off, and it wasn\u2019t until April, 2013, when it introduced a front-facing camera for selfies, that it turned out that people would rather broadcast themselves than their surroundings.\u00a0For quite some time, it was a haven for creativity, hence the rise of the Vine \u2018celebrity\u2019, many of whom then branched out onto other social platforms such as YouTube and Snapchat.<\/p>\n
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