{"id":102312,"date":"2016-06-07T13:54:00","date_gmt":"2016-06-07T18:54:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/david-cameron-will-make-his-debut-on-facebook-live-to-discuss-the-eu-referendum\/"},"modified":"2024-12-31T06:21:41","modified_gmt":"2024-12-31T11:21:41","slug":"david-cameron-will-make-his-debut-on-facebook-live-to-discuss-the-eu-referendum","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/david-cameron-will-make-his-debut-on-facebook-live-to-discuss-the-eu-referendum\/","title":{"rendered":"David Cameron will make his debut on Facebook Live to discuss the EU referendum"},"content":{"rendered":"<p>UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It\u2019s clear that live videostreaming is gaining massive traction among brands and well-known figures right now. Over the past year, digital marketing has moved on from scripted tweets and scheduled Facebook posts, as audiences have begun to demand something more real and authentic, which they can relate to and engage with. Businesses have recognised what\u2019s possible with live video through its ability to capture the moment and convey genuine insights and reactions, particularly during a live event. If they have the opportunity to capture a celebrity or influencer within the video too, it\u2019s likely to gain even more attention.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d68316517a9'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d68316517a9');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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When Southwest Airlines faced disruptions and delays earlier in the year due to extreme weather conditions, its social media team jumped onto Twitter Periscope and Facebook Live to keep passengers updated on the situation. More than 100,000 viewers engaged with the video at the time. It\u2019s easy to see why these videstreaming platforms are really taking off among brands and businesses. To date, Twitter has been the go-to place for politicians, business leaders and celebrities, when they\u2019ve had important announcements to make. When Kanye West wanted to ask Facebook CEO Mark Zuckerberg to invest $1 billion in his ideas, he publicly tweeted his request. But increasingly, Facebook Live is encroaching on this space, and in quite a bold move, David Cameron has agreed to take part in his first Facebook Live video on Friday 10 June. We believe it\u2019s a smart move on Cameron\u2019s part, who is clearly hoping to grab the attention of the UK\u2019s new generation of voters who are spending much of their time on social platforms. He\u2019ll be setting an important precedent, as it will be the first time a voice from either side of the EU referendum has given an interview on the subject through livestreaming. Cameron has so far only agreed to appear in\u00a0three other televised EU Q&amp;As. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8553 size-full\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2016\/06\/BuzzFeed-1050x700.jpg\" alt=\"BuzzFeed-1050x700\" width=\"1050\" height=\"700\" \/> The interview will be streamed through Buzzfeed\u2019s Facebook page, and be conducted by its UK deputy news editor and former political editor Jim Waterson. BuzzFeed has said its \u2018town hall\u2019-style event will give audience members a chance to pose questions to politicians in a series of separate Q&amp;A sessions across the day. It\u2019s an opportunity for Cameron to be truly authentic with his younger voters. Live videostreaming is still in its infancy, but younger audiences clearly have an appetite for this mobile-friendly form of broadcast, which boasts viral immediacy. Last month, Buzzfeed aired a live interview with Obama on Facebook,\u00a0which had to be moved to YouTube\u00a0after the link crashed, at the point where it had amassed 35,000 viewers. Let\u2019s hope Facebook is geared up to cope better with the Cameron interview next week!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It\u2019s clear that live videostreaming is gaining massive traction among brands and well-known figures right now. Over the past year, digital marketing has moved on from scripted tweets [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-102312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Cameron will make his debut on Facebook Live to discuss the EU referendum | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/david-cameron-will-make-his-debut-on-facebook-live-to-discuss-the-eu-referendum\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Cameron will make his debut on Facebook Live to discuss the EU referendum | DAC\" \/>\n<meta property=\"og:description\" content=\"UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. 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