\n Stay Forward <\/h2>\n
\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n
\n
\n
Without a shadow of a doubt social media marketing, and in particular Instagram, is a must for a modern-day business. With 68 % of instagrammers engaging regularly with brands, there is no better time than now to be promoting on the gram! If you are new to Instagram or could just benefit with some helpful tips to perfect your marketing technique, read on.<\/p>\n
What do you want Instagram to do for your business? As with any marketing plan there needs to be a strategy. Instagram is not about posting numerous pictures to make the page look full and active. Before setting up the account, ask yourself what do you want this account to do for your business. Send traffic to a website? Increase sales? Reach new audiences? Strictly addressing these questions will help filter relevant content from irrelevant. Instagram is all about visual communication, therefore pictures must be as clear and striking as possible to help the viewer understand the message quickly and easily. Thought must go into every uploaded post and each post should be clearly aligned with the predefined marketing strategy. If the strategy can be identified from looking at the post you are on the path to success. Rome wasn’t built in a day! The striking image of a clock below links to the message behind the post which was about the importance of timing when breaking into emerging markets. An eye-catching image which relates to the message behind the post.<\/p>\n
\n\n<\/div>\nTiming is everything when your brand decides to enter the #global marketplace. Follow the link in our bio to find 4 Tips to Communicate Effectively in Emerging #International Markets. http:\/\/prn.to\/beyondPR #instapr #dailyprn #prnewswire #digitalmarketing #business #communication #branding #picoftheday #photooftheday #prnewswire #PR #marketing #leadership #thursday #jerseycity #nj<\/a><\/p>\n
A photo posted by PR Newswire (@prnewswire) on Aug 20, 2015 at 11:51am PDT<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n
<\/h2>\n
<\/h2>\n
Master the content<\/h2>\n
Nike<\/a> is a great example of how commitment to premium content is key when trying to grow and keep followers. Dedication pays off and at time of press they have 32.5m followers according to the Iconosquare Index, surpassing all other fashion brands. Here are some tips we can learn from a quick scroll through Nike\u2019s account. Newsjacking Nike effectively taps into current affairs. When news breaks on a topic the brand can relate to and will be of interest to followers, Nike is there to share it.<\/p>\n
\n\n\n<\/div>\nDoubt. Five letters. One syllable. A manmade expectation of failure. But it’s only a word. You decide what it means. #justdoit<\/a> A photo posted by nike (@nike) on May 2, 2015 at 5:00pm PDT<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n
Keeping it real<\/h2>\n
Followers need to feel a sense of realism when scrolling through Instagram and this can be achieved by posting content that is currently trending. From gearing up to watch the Wimbledon Championship to keeping wrapped up during the winter months, Nike will show that they\u2019re experiencing it too.<\/p>\n
\n\n\n<\/div>\nACG means All Conditions Gear. And All Conditions means all conditions. In 1981, Nike’s designers created a line of products for those who wanted to take on any activity, in any condition. Originally designed for outdoor adventure, today\u2019s ACG is now built for the ultimate landscape: The city. Move. Adapt. Protect. See the @NikeLab #ACG Collection at nike.com\/nikelab.<\/a> A video posted by nike (@nike) on Dec 5, 2015 at 4:24pm PST<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n
You only have to look at a few posts from Nike to see that there is a story and inspiration behind every picture. Of course there is product placement, but it does not hit you in the face or cloud the story of the picture. Getting your picture to emotionally connect with people drives for greater success with followers than throwing branding in their faces. Create a story behind your brand and subsequent posts to drive follower interest and engagement. Another approach is to track the content your followers are sharing and then mirror it in a way that represents you brands personality. This will keep you in the loop with the current buzz and trending stories, without looking product pushy. Content recycling Content doesn’t need to be original every time when using Instagram (or any other social media platform for that matter). Noticed some content that was a hit with fans? Reuse it, but come from a slightly different angle. For example, a photo that receives a high volume of likes can be reused as a sponsored post to attract more followers. Burberry<\/a> is a good example of repurposing content. Take their Christmas 2015 television ads. They were made into 15 second Instagram videos and behind-the-scenes picture posts. It is not set in stone what will and will not work for Instagram, but if you see something working well play on it and reuse it to your advantage.<\/p>\n