{"id":102195,"date":"2015-10-07T19:24:00","date_gmt":"2015-10-08T00:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/facebook-roll-out-verification-badge-for-local-businesses\/"},"modified":"2024-12-19T16:40:34","modified_gmt":"2024-12-19T21:40:34","slug":"facebook-roll-out-verification-badge-for-local-businesses","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/facebook-roll-out-verification-badge-for-local-businesses\/","title":{"rendered":"Facebook Roll Out Verification Badge For Local Businesses"},"content":{"rendered":"
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Local business pages on Facebook are awaiting their verification badges, after the social media conglomerate announced they were rolling out from 6th October. <\/span><\/p>\n

What this means is that any business page with a physical location can become verified. Along with the UK, the US, Australia, Canada and New Zealand are the first countries open to <\/span>this, before<\/span> Facebook expands to other markets.<\/span><\/p>\n

The badges, which are grey ticks found next to the business\u2019s name, work in a similar fashion to the verified shields that local businesses can obtain on Google Plus. The ticks should however differentiate from the blue verification ticks on various celebrity, sports teams and entertainment organisation pages. <\/span><\/p>\n

\"Facebook

Facebook’s Verified Grey Badge<\/strong><\/a><\/p><\/div>\n<\/div>\n<\/div>\n

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Help Smaller Businesses<\/span><\/h2>\n

<\/span><\/span><\/span>Speaking to Marketing Land<\/span><\/span>, Facebook Product Marketing Manager for Pages, Kirsten Bury, said it would make it easier to find \u201cauthentic accounts,\u201d allowing people to know whether they are \u201ccommunicating with the right Page\u201d. Furthermore, verified locations will show up higher on the search list to differentiate from those with duplicate or multiple locations. <\/span><\/p>\n

It seems to be part of a longer-term solution for Facebook to help smaller businesses and be part of their digital strategy. By first <\/span>updating Pages for mobile<\/span><\/a>, Facebook made it easier for customers to communicate with businesses by showing \u2018call to action\u2019 buttons such as Contact Us, Message or Call Now.<\/span><\/p>\n

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