{"id":102177,"date":"2014-08-29T20:46:00","date_gmt":"2014-08-30T01:46:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/end-authorship-google-strikes\/"},"modified":"2024-12-19T16:40:33","modified_gmt":"2024-12-19T21:40:33","slug":"end-authorship-google-strikes","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/end-authorship-google-strikes\/","title":{"rendered":"The End of Authorship: Google Strikes Again"},"content":{"rendered":"<p><span style=\"color: #7c7c7c;\">After only a few years of introducing Authorship into search results, Google has decided to drop the feature completely. The announcement was made last night (28\/08\/2014) by Google\u2019s John Mueller of Webmaster Tools.\u00a0 His Google+ post can be seen below:<\/span> <span style=\"color: #000000;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/Screen-Shot-2014-08-29-at-15.07.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5723 size-full\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/Screen-Shot-2014-08-29-at-15.07.25.png\" alt=\"Screen Shot 2014-08-29 at 15.07.25\" width=\"519\" height=\"731\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #7c7c7c;\"><b>Possible reasons behind the decision:<\/b><\/span><\/h2>\n<ul>\n<li><span style=\"color: #7c7c7c;\"><b>Low adoption rates by authors and web masters<\/b> \u00a0\u2013 A test carried out by Google unearthed that 70% of authors did not bother linking their content to Authorship. With such a poor adoption rate, the project could not work in the way that was envisaged.<\/span><\/li>\n<li><span style=\"color: #7c7c7c;\"><b>Low value to searchers<\/b> \u2013 Google claims it has seen very little difference in click behaviour on search results with Authorship snippets verses those without.<\/span><\/li>\n<li><span style=\"color: #7c7c7c;\"><b>The rise in mobile &#8211;<\/b> Google Authorship was taking up valuable search real estate which the search engine has stated could be put to more effective use. This was a particular issue on mobile devices where efficiency with regards to space is essential.<\/span><\/li>\n<li><span style=\"color: #7c7c7c;\"><b>Distraction from Ads<\/b> \u2013 Not an official Google line, but many search-marketing folk have argued that the clickable Authorship photos were decreasing clicks on Google ads.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #7c7c7c;\">\u00a0<\/span><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a1573907a717'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a1573907a717');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><span style=\"color: #7c7c7c;\"><b>How will this change take place?<\/b><\/span><\/h2>\n<ul>\n<li><span style=\"color: #7c7c7c;\">When someone performs a search in Google, Author photos will continue to appear for Google+ content (from people they are connected to), when relevant to the<\/span> <span style=\"color: #7c7c7c;\">query.\u00a0 This is covered in more detail in last month\u2019s post dealing with<\/span> <a href=\"http:\/\/www.make-it-rain.co.uk\/google-authorship-serp-personalisation-current-state-play\/\">Google+ posts in SERPs<\/a>.<\/li>\n<li><span style=\"color: #7c7c7c;\">For standard search results, author information will no longer be displayed.<\/span><\/li>\n<li><span style=\"color: #7c7c7c;\">While the links connecting Google+ accounts to the content will still exist (and will still be useful for your readership to discover more posts), Authorship and social authority will not be used for ranking signals or to inform how prominently your content features.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>\u00a0<\/b><\/span><\/p>\n<h2><span style=\"color: #7c7c7c;\"><b>Moving Forward:<\/b><\/span><\/h2>\n<ul>\n<li><span style=\"color: #7c7c7c;\">Authoritative and well-planned content will still be central to any successful online strategy.<\/span><\/li>\n<li><span style=\"color: #7c7c7c; line-height: 1.5em;\">With Google\u2019s focus on humanising its results with Graph Search and the Hummingbird update, less competitive long-tail queries will become ever more valuable. \u00a0 \u00a0 \u00a0<\/span><\/li>\n<li><span style=\"color: #7c7c7c;\">While the Authorship project has ended, building authority and a strong reputation on Google+ is still a hugely valuable tactic as Google+ posts are become increasingly prevalent throughout SERPs.\u00a0 This is also the case for brands (see the aforementioned post dealing with Google+ in SERPs).<\/span><\/li>\n<li><span style=\"color: #7c7c7c; line-height: 1.5em;\">Content strategy should remain a major consideration for driving trust and authority. Individual experts and spokespeople remain an integral ingredient in its success.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #7c7c7c;\">\u00a0<\/span> <span style=\"line-height: 1.5em;\"><span style=\"color: #7c7c7c;\">More extensive research has been conducted by Search Engine Land:<\/span>\u00a0<\/span><span style=\"color: #3366ff;\"><a style=\"line-height: 1.5em;\" href=\"http:\/\/searchengineland.com\/goodbye-google-authorship-201975\"><span style=\"color: #3366ff;\">http:\/\/searchengineland.com\/goodbye-google-authorship-201975<\/span><\/a><\/span> <span style=\"color: #7c7c7c;\">Make It Rain will continue to look into this development. We will provide a more in-depth analysis and strategy in the near future.\u00a0<\/span> <span style=\"color: #000000;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After only a few years of introducing Authorship into search results, Google has decided to drop the feature completely. The announcement was made last night (28\/08\/2014) by Google\u2019s John Mueller of Webmaster Tools.\u00a0 His Google+ post can be seen below: Possible reasons behind the decision: Low adoption rates by authors and web masters \u00a0\u2013 A [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-102177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The End of Authorship: Google Strikes Again | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/end-authorship-google-strikes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The End of Authorship: Google Strikes Again | DAC\" \/>\n<meta property=\"og:description\" content=\"After only a few years of introducing Authorship into search results, Google has decided to drop the feature completely. The announcement was made last night (28\/08\/2014) by Google\u2019s John Mueller of Webmaster Tools.\u00a0 His Google+ post can be seen below: Possible reasons behind the decision: Low adoption rates by authors and web masters \u00a0\u2013 A [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/end-authorship-google-strikes\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-30T01:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/THE-END-OF-AUTHORSHIP-GOOGLE-STRIKES-AGAIN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta 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