{"id":102150,"date":"2013-10-31T21:45:00","date_gmt":"2013-11-01T02:45:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/facebook-graph-search\/"},"modified":"2024-12-19T16:40:31","modified_gmt":"2024-12-19T21:40:31","slug":"facebook-graph-search","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/facebook-graph-search\/","title":{"rendered":"Facebook Graph Search Updates to Change the Face of Social Media Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/Simon3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4383\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/Simon3.png\" alt=\"Simon3\" width=\"325\" height=\"325\" \/><\/a><\/p>\n<h2><span style=\"color: #7c7c7c;\">Background<\/span><\/h2>\n<p><span style=\"color: #7c7c7c;\">Facebook Graph Search is one of the social network\u2019s efforts to keep themselves relevant in a progressively sophisticated online world. \u00a0<\/span> <span style=\"color: #7c7c7c;\"> People searching online increasingly expect to see relevant results from conversational queries and questions, a development that Facebook\u2019s largest rival, Google, has responded to with a series of updates including <strong>Hummingbird, improved personalisation and accurate geographical search.<\/strong>\u00a0\u00a0<\/span> <span style=\"color: #7c7c7c;\">Facebook Graph Search gives us access to the immense mine of user-generated content that has been provided by us (blissfully unaware) over the past 8 years.\u00a0 <strong>It allows us to search in a more conversational manner<\/strong> and uses our <strong>personal preferences<\/strong> (what we\u2019ve liked) and those of our \u2018friends\u2019 to provide us with the most suitable results.<\/span> <span style=\"color: #7c7c7c;\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #7c7c7c;\"><b>What\u2019s Different?<\/b><\/span><\/h2>\n<p><span style=\"color: #7c7c7c;\">Although Facebook Graph Search has been around for a good few months<\/span><span style=\"color: #7c7c7c;\">, the company made an announcement at the beginning of October telling us that the next phase was to be rolled out over the coming months.<\/span> <span style=\"color: #7c7c7c;\">This will enable us to search for specific posts, comments and statuses among those by\/from our friends, fans and those that are \u2018public\u2019. \u00a0\u00a0<\/span> <span style=\"color: #7c7c7c;\">\u00a0<\/span><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fac8ba2176f'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fac8ba2176f');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        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'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 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20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><span style=\"color: #7c7c7c;\"><b>How can we use this?<\/b><\/span><\/h2>\n<p><span style=\"color: #7c7c7c;\">The main uses of this for marketing will be:<\/span><\/p>\n<address><span style=\"color: #7c7c7c;\">Tracking brand mentions,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Tracking check-ins,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Researching the use of products and services,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Joining in conversations,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Monitoring campaigns, events and projects,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Maintaining relationships and dealing with complaints,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Identifying content opportunities,<\/span><\/address>\n<address><span style=\"color: #7c7c7c;\">Gaining new fans and building loyalty.<\/span><\/address>\n<p><span style=\"color: #7c7c7c;\">Currently the update is slowly being rolled out and most UK users do not yet have access.<\/span> <span style=\"color: #7c7c7c;\"><a style=\"color: #7c7c7c;\" href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/StatusesIHaveCommentedOn.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4337 alignnone\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/StatusesIHaveCommentedOn.jpg\" alt=\"StatusesIHaveCommentedOn\" width=\"415\" height=\"93\" \/><\/a><\/span> <span style=\"color: #7c7c7c;\">However, here is an example of how we can use Graph Search at the moment:<\/span> <span style=\"color: #7c7c7c;\">\u00a0<\/span> <span style=\"color: #7c7c7c;\">(1) We can search for \u2018Photos taken at Center Parcs.\u2019<\/span> <span style=\"color: #7c7c7c;\"><a style=\"color: #7c7c7c;\" href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/CPsearch.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4338 alignnone\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/CPsearch.png\" alt=\"CPsearch\" width=\"450\" height=\"310\" \/><\/a><\/span> <span style=\"color: #7c7c7c;\">(As this feature is developed, we will be able to get more and more specific.\u00a0 For example, we could search for people who have stayed at <strong>individual hotels<\/strong>, visited a <strong>specific gym<\/strong>, holidayed in a <strong>particular city<\/strong> or taken part in a conference).<\/span> <span style=\"color: #7c7c7c;\">(2) The results page shows us all the (public) photos taken at Center Parcs, whether we are connected to the uploader or not.<\/span> <span style=\"color: #7c7c7c;\"><a style=\"color: #7c7c7c;\" href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/Photos.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4343\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/10\/Photos.png\" alt=\"Photos\" width=\"450\" height=\"310\" \/><\/a><\/span> <span style=\"color: #7c7c7c;\">(3) We can then join in conversations, like photos, comment and share!<\/span> <span style=\"color: #7c7c7c;\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #7c7c7c;\">Moving Forward<\/span><\/h2>\n<p><span style=\"color: #7c7c7c;\">We\u2019ll keep an ear to the ground to see how this progresses.\u00a0 Exciting times!\u00a0<\/span> <span style=\"color: #7c7c7c;\">Having such manageable access to this well-organized collection of public data will change the face of social media campaigning forever.\u00a0 <strong>Never before have marketers had access to such a goldmine of personal information.\u00a0<\/strong><\/span> <span style=\"color: #7c7c7c;\">The ability to track mentions and check-ins, along with Facebook\u2019s impending promise to improve its hashtag tracking system (which is next to useless at the moment), could well bring Zuckerberg\u2019s platform up to the level of Twitter\u2019s live data monitoring.\u00a0<\/span> <span style=\"color: #7c7c7c;\">Keep your eye on this space.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background Facebook Graph Search is one of the social network\u2019s efforts to keep themselves relevant in a progressively sophisticated online world. \u00a0 People searching online increasingly expect to see relevant results from conversational queries and questions, a development that Facebook\u2019s largest rival, Google, has responded to with a series of updates including Hummingbird, improved personalisation [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.65,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-102150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Graph Search Updates to Change the Face of Social Media Marketing | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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