{"id":102051,"date":"2016-06-27T15:09:00","date_gmt":"2016-06-27T20:09:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/brexit-aftermath-reactions-of-the-digital-and-tech-industry\/"},"modified":"2024-12-19T16:40:27","modified_gmt":"2024-12-19T21:40:27","slug":"brexit-aftermath-reactions-of-the-digital-and-tech-industry","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/brexit-aftermath-reactions-of-the-digital-and-tech-industry\/","title":{"rendered":"Brexit aftermath: reactions of the digital and tech industry"},"content":{"rendered":"

Britain is reeling this morning from the shock of a Brexit result. With just a small majority, 51.9% voted to leave, and 48.1% remain. Initial reactions from within the digital media and tech industry have been largely of disappointment and concern, bar a few exceptions. \"Screen via<\/a> In the build-up to the referendum, concerns have focused on the impact a \u2018leave\u2019 result would have upon creativity and talent within the digital industry particularly. It\u2019s a sector already facing a skills shortage, and moving forward the inability to pool talent from the rest of Europe could have damaging repercussions. Economic worries and the affect Brexit could have upon supply and trade have also plagued discussions, and the pull that London has had for overseas tech and digital start-ups could rapidly diminish. Ahead of the referendum, the IAB polled its members, to see what their views were on leaving the EU. A huge majority, 74%, said they believed a \u2018leave\u2019 result would have negative consequences for the digital industry. This morning, respected industry figures have offered their initial reactions to the result that was for many, hugely unexpected. WPP’s chief executive, Sir Martin Sorrell, stated: <\/strong> “I am very disappointed, but the electorate has spoken. The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least. However, we must deploy that stiff upper lip and make the best of it. Four of WPP\u2019s top ten markets are in Western Continental Europe and we must build our presence there even further. It just underlines the importance of implementing our strategy: fast-growth markets (BRICs and Next 11), digital, data – and horizontality, which ironically means getting our people to work together, not apart!” Paul Bainsfair, IPA Director General said:<\/strong>\n

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