{"id":101594,"date":"2013-09-12T22:43:00","date_gmt":"2013-09-13T03:43:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/making-it-rain-in-la-a-brief-look-at-silicon-beach\/"},"modified":"2025-01-03T05:09:19","modified_gmt":"2025-01-03T10:09:19","slug":"making-it-rain-in-la-a-brief-look-at-silicon-beach","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/making-it-rain-in-la-a-brief-look-at-silicon-beach\/","title":{"rendered":"Making It Rain in LA:  A Brief Look at the Growth & Culture of Silicon Beach"},"content":{"rendered":"<p><span style=\"color: #7c7c7c;\">For most of us on this side of the pond, Los Angeles conjures up the image of glamorous movie stars striding confidently along a white sandy beach, the iconic Hollywood Sign visible in the distance.\u00a0 In recent years, however, the city has had a new claim to fame.\u00a0 It has emerged as America\u2019s (and perhaps the world\u2019s) new <strong>rising star of technological and digital innovation<\/strong>.<\/span> <span style=\"color: #7c7c7c;\">Over the past decade, entrepreneurs and tech engineers have flocked to the west side of the city in order to flex their creative muscles and implement their digital visions.\u00a0 The focal point of this trend is an area nicknamed Silicon Beach, which runs from Venice to Santa Monica, the sunny hotbed where we set up our American office.<\/span> <span style=\"color: #7c7c7c;\">Since the early 2000s, startup tech companies have been sprouting up all over the place but it was the arrival of search titan, Google Inc. in November 2011 that cemented the area\u2019s reputation as <strong>the new search and social hotspot.<\/strong><\/span> <span style=\"color: #7c7c7c;\">This section of map highlights the concentration of digital agencies and technology-related companies within the area. \u00a0Our new American office &#8211; located at the dark-blue pin &#8211; is slap-bang in the middle of it all. <\/span><\/p>\n<div id=\"attachment_4114\" style=\"width: 670px\" class=\"wp-caption alignleft\"><a style=\"color: #7c7c7c;\" href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/09\/Screen-Shot-2013-09-12-at-17.19.30.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4114\" class=\" wp-image-4114 \" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/09\/Screen-Shot-2013-09-12-at-17.19.30.png\" alt=\"Silicon Beach Digital Agencies \" width=\"660\" height=\"675\" \/><\/a><p id=\"caption-attachment-4114\" class=\"wp-caption-text\"><span style=\"color: #7c7c7c;\">http:\/\/variety.com\/2013\/biz\/news\/silicon-beach-map-businesses-1200575460\/<\/span><\/p><\/div>\n<p><span style=\"color: #7c7c7c;\">LA\u2019s proficiency in almost everything creative and arty is well known and it is perhaps this endless pool of creative talent, the hordes of engineering graduates to emerge from local universities every year, along with the city\u2019s deep pockets and investment potential that contribute to the location\u2019s popularity.<\/span> <span style=\"color: #7c7c7c;\">Additionally, there are an <strong>impressive amount of accelerator and incubator companies<\/strong> within the area, ready to provide assistance, resources and funding to fledgling tech firms they think will go the distance.<\/span> <span style=\"color: #7c7c7c;\">The volume of these companies is impressive.<\/span>\u00a0<a href=\"http:\/\/www.4wtmedia.com\/blog\/los-angeles-incubators-accelerators-infographic\" target=\"_blank\" rel=\"noopener\">This infographic<\/a> <span style=\"color: #7c7c7c;\">shows us some of the more prominent accelerator companies in our area.<\/span><\/p>\n<div id=\"attachment_4115\" style=\"width: 672px\" class=\"wp-caption aligncenter\"><a style=\"color: #7c7c7c;\" href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/09\/siliconNICEphoto.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4115\" class=\"size-full wp-image-4115\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2013\/09\/siliconNICEphoto.jpeg\" alt=\"Silicon Beach\" width=\"662\" height=\"441\" \/><\/a><p id=\"caption-attachment-4115\" class=\"wp-caption-text\"><span style=\"color: #7c7c7c;\">http:\/\/blog.parkme.com\/2012\/09\/11\/dispatches-from-silicon-beach\/<\/span>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div 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'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 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20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section><\/p><\/div>\n<p><span style=\"color: #7c7c7c;\">The glamour of Hollywood and the anonymous nerdery of the tech industry, only ten years ago seemed worlds apart.\u00a0 The surge in power and popularity of the Internet and digital industries has pushed the latter to the forefront of \u2018cool\u2019 and now the two often work hand in hand.<\/span> <span style=\"color: #7c7c7c;\">Digital marketing campaigns for blockbuster movies are now commonplace and are often far more effective than traditional advertisements.\u00a0 The success of the online efforts to raise excitement and awareness for huge crowd-pleasers such as <strong>The Dark Knight<\/strong> or <strong>Prometheus<\/strong> have been remembered and written about over and over.\u00a0 Indeed, the <strong>marketing campaign for Cloverfield<\/strong>\u00a0(a film coincidentally named after a street in Santa Monica where director JJ Abrams had his office) arguably overshadowed the film itself.<\/span> <span style=\"color: #7c7c7c;\">The popularity of companies such as <strong>Netflix and programmes like BBC iPlayer and 4OD<\/strong> demonstrate the need for the movie industry to adapt and get online.\u00a0 It\u2019s where the demand is.\u00a0 It\u2019s where companies and projects looking to survive in the 21<sup>st<\/sup> Century need to market themselves!<\/span> <span style=\"color: #000000;\"><span style=\"color: #7c7c7c;\">However, this relationship is very much a two-way street.\u00a0 The digital industry\u2019s thirst for content has very much helped Silicon Beach settle into its new neighbourhood, as it is a need that very much plays into the region\u2019s strengths.\u00a0 As<\/span> <a href=\"http:\/\/www.forbes.com\/sites\/lorikozlowski\/2013\/05\/01\/taking-the-temperature-in-silicon-beach\/\" target=\"_blank\" rel=\"noopener\">Forbes describes it<\/a><span style=\"color: #7c7c7c;\">,\u00a0 \u2018<strong>Los Angeles is the country\u2019s content mecca<\/strong>, so a shift towards the city\u2019s core competency bodes well for the region as a whole.\u2019<\/span><\/span> <span style=\"color: #7c7c7c;\">The compatibility between the relatively new tech scene and the established industries of LA is perhaps most obvious at the <strong>Silicon Beach Fest<\/strong>, a mini-festival started up last year.<\/span> <span style=\"color: #7c7c7c;\">This cross-industry event is an exciting effort to further integrate the tech industry into the city\u2019s makeup with four days of conferences, panels and lively parties, giving the brightest minds from the Los Angeles fashion, entertainment and tech sectors a chance to let their hair down together.\u00a0<\/span> <span style=\"color: #7c7c7c;\">Speakers and moderators from incubators and web dev. agencies socialise with fashion experts and movie directors.\u00a0 <strong>This is the new LA!<\/strong><\/span> <span style=\"color: #7c7c7c;\">We love the city\u2019s new direction.\u00a0 It\u2019s an environment in which we thrive.\u00a0 As well as supporting our international campaigns and client portfolio in Britain, the American office has expanded their (and our) workload in the US and taken on new clients.\u00a0 On top of this, last week Justin and his team packed up and moved to a larger, swankier office in order to expand further.\u00a0<\/span> <span style=\"color: #7c7c7c;\">With additional local talent and experience the only way for MIR USA is up.\u00a0 It\u2019s going to be another great year to make it rain!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most of us on this side of the pond, Los Angeles conjures up the image of glamorous movie stars striding confidently along a white sandy beach, the iconic Hollywood Sign visible in the distance.\u00a0 In recent years, however, the city has had a new claim to fame.\u00a0 It has emerged as America\u2019s (and perhaps [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":101596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-101594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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