National Retail Federation<\/a>, U.S. consumers will spend an average of $185.81 on Valentine’s Day gifts in 2024. This significant per-person spend highlights a substantial market opportunity.<\/p>\n$25.8 billion<\/strong><\/span>
\nThat\u2019s the total amount expected to be spent in the U.S. for Valentine\u2019s Day 2024.<\/p>\n53%<\/strong><\/span>
\nMore than half of all Americans intend to celebrate Valentine’s Day, presenting a lucrative landscape for marketers to explore.<\/p>\n$45.75 <\/strong><\/span>
\nConsumers spent an average of $45.75 on Valentine’s Day jewelry in 2022, marking it as the category with the highest expenditure, according to the NRF. Next in line was evenings out, with an average spend of $31.35, emphasizing the value placed on experiences. More modest spending was observed for gift cards and flowers, at $17.22 and $16.71 respectively, reflecting their role as thoughtful yet affordable options. The smallest average spend was on candy, at $15.90, highlighting its status as a traditional and economical gesture of affection. This distribution underscores a consumer trend towards balancing significant and sentimental gifts.<\/p>\n87%<\/strong><\/span>
\nIt\u2019s estimated that 87% of all U.S. consumers planned to shop for Valentine’s Day in 2023, marking the highest participation rate among the countries we compared. Spain (71%), Germany (64%), and both the UK and France (63%) rounded out the top five.
\nBack in 2021, the UK led per-person spending with an average of \u20ac96 on gifts, above the U.S. (\u20ac87), Germany (\u20ac71), Spain (\u20ac67), and Canada (\u20ac55), showcasing diverse spending habits. This highlights significant cultural and economic influences on Valentine’s Day celebrations and expenditures across these nations, reflecting a global but varied engagement with this holiday.<\/p>\n57%<\/strong><\/span>
\nMore than half of consumers plan to gift candy, making it the most popular gifting category. Greeting cards (40%) and flowers (39%) follow closely behind, reflecting timeless expressions of affection. However, while the popularity of most gift categories decreases with age, greeting cards see a rise in preference among older demographics.<\/p>\n2. Demographics and relationship statuses<\/h2>\n
35-44 year olds<\/strong><\/span>
\nThis age group planned on spending the most for Valentine\u2019s Day in 2022, with an average spend of $280. This average spend increases with age until the 35-44 year-old age bracket, while 18-24-year-olds planned $170. However, a steep decline was observed in the older age brackets, as those aged 65+ intended to spend an average of $87 for the holiday. This pattern reflects a combination of increased financial stability but also the value placed on celebrating the holiday among those in the 35-44 age group, who contrasted with a more conservative approach to spending among older demographics.<\/p>\n57%<\/strong><\/span>
\nMore than half of Valentine’s Day shoppers favored in-store purchases in 2023, highlighting a preference for physical retail experiences, while 23% opted for a hybrid approach that combined online and in-store shopping. This indicates a consumer preference for the tactile and immediate shopping experience offered by physical stores for holiday purchases.<\/p>\n\n \n \n
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