{"id":161351,"date":"2026-04-27T15:31:06","date_gmt":"2026-04-27T20:31:06","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=podcasts&#038;p=161351"},"modified":"2026-04-27T15:43:35","modified_gmt":"2026-04-27T20:43:35","slug":"agentic-shift-ai-from-assisting-to-acting","status":"publish","type":"podcasts","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/podcasts\/agentic-shift-ai-from-assisting-to-acting\/","title":{"rendered":"The Agentic Shift: When AI Stops Assisting and Starts Acting"},"content":{"rendered":"","protected":false},"featured_media":161338,"menu_order":0,"template":"","meta":{"content-type":""},"podcasts-service-type":[],"podcast-category":[],"class_list":["post-161351","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry"],"acf":{"publish_date":"20260428","expert_source":"contributing_experts","author":87604,"duration":"21 minutes","title":"The Agentic Shift: When AI Stops Assisting and Starts Acting","hero":{"type":"video","hero_image":null,"hero_video":"https:\/\/youtu.be\/r7T6jw0UXOA?si=1a6FHoQFNkHtbKyf"},"podcast_iframe":"<iframe style=\"border:0; width:100%;\" height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.cohostpodcasting.com\/e5ad5b59-7555-4768-ad43-786a11f67b58\/59c68191-1cb7-4bd4-abd7-ae5ea4b024c0\"><\/iframe> ","promotional_listen_text":"Listen now on your favorite platform","content":"If AI used to be about generating answers, what is it really driving today?\r\n\r\n&nbsp;\r\n\r\nIn this episode of <em>Shift Happens<\/em>, host Nasser Sahlool is joined by Dan Temby, Head of Technology and Analytics at DAC, to explore the rapid evolution of AI from a conversational tool to an action-oriented system. Together, they unpack the rise of \u201cagentic\u201d AI, technology that doesn\u2019t just respond to prompts, but can execute tasks, make decisions, and act on behalf of users.\r\n\r\n&nbsp;\r\n\r\nDan breaks down how recent advancements have unlocked real, practical use cases, from coding environments that can build and deploy autonomously to early examples of agent-driven commerce through platforms like ChatGPT.\r\n\r\n&nbsp;\r\n\r\nThe conversation also explores what this means for brands and marketers, including the emergence of headless, machine-readable systems and a future where AI agents, not just humans, navigate, evaluate and transact across the digital ecosystem.\r\n\r\n&nbsp;\r\n\r\nThe takeaway? AI is no longer just answering questions. It is getting things done, and brands must be ready to show up in a world built for both humans and machines.","tips":{"tips_title":"Key takeaways","tips":[{"tip_image":155038,"tip_title":"AI is shifting from answers to actions","tip_content":"The real breakthrough isn\u2019t better responses, it\u2019s execution. Agentic AI can now complete tasks end to end, turning intent into outcomes with minimal human intervention."},{"tip_image":155038,"tip_title":"Agentic experiences are redefining workflows","tip_content":"From coding to everyday knowledge work, AI agents are streamlining processes by removing friction between steps, connecting tools, and delivering usable outputs in a single flow."},{"tip_image":155038,"tip_title":"The internet is evolving for machines, not just humans","tip_content":"As agents take on more decision-making, brands will need structured, machine-readable systems (APIs, headless environments) rather than relying solely on traditional user interfaces."},{"tip_image":155038,"tip_title":"Marketers need to prepare for agent-driven discovery and commerce","tip_content":"Now is the time to explore integrations, plugins and structured data strategies that make your brand accessible to AI agents. Visibility won\u2019t just depend on what users see, but on how easily machines can find, interpret and act on your offerings."}]},"transcript":"<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Welcome to\u00a0Shift Happens.\u00a0I'm\u00a0Nasser\u00a0Sahlool,\u00a0and today we have a treat.\u00a0We\u00a0actually have\u00a0a returning guest\u00a0with me.\u00a0Today is our first guest\u00a0from our first episode, Dan\u00a0Temby,\u00a0who leads technology and analytics at DAC.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Hello, Nasser.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Hello Danny.\u00a0Welcome back.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Danny, like my father.\u00a0You see, I\u00a0was\u00a0called Danny as a kid,\u00a0and then it went away.\u00a0And then you brought it back.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Well, I feel like when you reach a certain\u00a0point of your age and experience,\u00a0you need to reconnect with your youth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">You know, I come across Danny's\u00a0from time to time in business.\u00a0And\u00a0I'm\u00a0always surprised\u00a0they\u00a0didn't\u00a0make the change to Dan.\u00a0But\u00a0maybe they\u00a0know something I\u00a0don't.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Well, most of them are women I\u00a0think as well.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Danielle.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">That's\u00a0right.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Yeah,\u00a0yeah,\u00a0yeah.\u00a0That's\u00a0right.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So, Dan,\u00a0it's\u00a0been a few weeks\u00a0since we were last together on this show,\u00a0and\u00a0you've\u00a0been a busy boy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Yeah\u00a0man.\u00a0That's\u00a0so much going on.\u00a0What an exciting time it is right now. And in a material way, not like the hype cycle of AI\u00a0and all the promises that we got after\u00a0ChatGPT launched. And years of,\u00a0like, toiling away, trying to, like,\u00a0get something material happening.\u00a0And then just in the last six months\u00a0or so, stuff has really popped\u00a0off,\u00a0\u00a0and\u00a0there's\u00a0a lot of\u00a0really exciting\u00a0material use cases coming\u00a0out, and\u00a0we're\u00a0in the middle\u00a0of a lot of those.\u00a0Yeah.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0what fundamentally has changed\u00a0in the last few months?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I mean, if you want to if you boil it\u00a0down, you know,\u00a0there's\u00a0a lot of business\u2026\u00a0The fear is subsided.\u00a0The uncertainty is backed off\u00a0a little bit.\u00a0There's\u00a0expectations of material value.\u00a0But if you boil it down,\u00a0I think there was big improvements\u00a0like step changes in models that came out\u00a0that solved some fundamental problems\u00a0to do with capability and context\u00a0and thinking and rationalization and stuff,\u00a0that all of a sudden,\u00a0the things that used to frustrate\u00a0us\u00a0as builders using AI tools,\u00a0all of a sudden it felt like\u00a0lanes opened up on the highway,\u00a0and we had all this capability\u00a0and everyone like leant into that\u00a0hard, and it's moved us along\u00a0really quickly in a few months, I think.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Funny you should talk\u00a0about lanes\u00a0opening up\u00a0on the highway,\u00a0because for those who\u00a0don't\u00a0know,\u00a0Dan and I have worked together\u00a0for a long time.\u00a0We live really close to each other\u00a0and we\u00a0actually carpool. No,\u00a0it's\u00a0true, we carpool.\u00a0And on the days that Dan is driving, lanes\u00a0do not, in fact\u00a0open up\u00a0on the highway.\u00a0They seem to block up,\u00a0and we get to work late.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And what happens when you drive\u00a0Nasser?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Everything goes\u00a0excellent.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Great.\u00a0Any other self-congratulatory anecdotes\u00a0you want to throw out?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Not right\u00a0now,\u00a0 but\u00a0we might come back to that.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Okay\u00a0there's\u00a0probably a\u00a0bunch,\u00a0yeah.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0you said a few things earlier around<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">what's\u00a0changed in the landscape.<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">And if I can think of a word<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">that kind of sums up<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">that I hear a lot in the last few months<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">in the space,\u00a0it's\u00a0agentic.\u00a0So\u00a0for people who\u00a0don't,<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">who are\u00a0kind of too<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">shy to ask,\u00a0I'm<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">going to ask on their behalf.<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">Because of course<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">I know what this means, right? What does\u00a0agenetic\u00a0mean?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Well,\u00a0I'm\u00a0glad you asked, because\u00a0a lot of people I find are using it\u2026\u00a0It's\u00a0being thrown around\u00a0a little too liberally, right?\u00a0You know,\u00a0DAC,\u00a0we're\u00a0an agency.\u00a0What does that mean, to\u00a0have agency over something?\u00a0We have agency over our clients\u2019\u00a0media spends and their budgets\u00a0and their marketing activities.\u00a0We have\u00a0been\u00a0given the authority\u00a0and the freedom to\u00a0go\u00a0and make\u00a0those decisions\u00a0and do that work on their behalf.\u00a0That's\u00a0the definition.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0when we talk about AI having agency\u00a0or being agentic,\u00a0it's\u00a0exactly that.\u00a0It's\u00a0giving an\u00a0automation\u00a0or a language model interface or\u00a0an endpoint, the\u00a0authority\u00a0or the ability\u00a0to\u00a0take action\u00a0on your behalf.\u00a0So,\u00a0in my opinion, and\u00a0this is what I\u00a0think\u00a0and I run into this a lot,\u00a0going to\u00a0ChatGPT and asking\u00a0it\u00a0something that you may have asked\u00a0Google\u00a0previously,\u00a0is not\u00a0really agentic.\u00a0Yet\u00a0that gets called\u00a0agentic\u00a0search a lot.\u00a0I think\u00a0that's\u00a0something\u00a0that's\u00a0coming\u00a0where\u00a0there\u2019ll\u00a0be\u00a0action taken after that search,\u00a0after that discovery moment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Fundamentally, what\u00a0we're\u00a0seeing\u00a0now is the rise of harnesses and wrappers\u00a0that sit over the top of language models,\u00a0that are equipped to\u00a0take action\u00a0on behalf of the user and do that work.\u00a0And\u00a0it's\u00a0that work\u00a0that's\u00a0being done\u00a0that's\u00a0really getting everyone excited,\u00a0because suddenly\u00a0we're\u00a0seeing outputs\u00a0that are usable and workflows\u00a0that are streamlined.\u00a0I\u00a0don't\u00a0have to start here and cut\u00a0and paste and move something over\u00a0here,\u00a0or\u00a0go here and ask a question\u00a0and then take that knowledge\u00a0and do something else with it elsewhere.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So, so can you get a little more practical\u00a0with that?\u00a0Because you talk about,\u00a0you know, harnesses and wrappers\u00a0that get placed around models\u00a0in order to\u00a0take action.\u00a0So\u00a0walk me through what a typical\u00a0AI interaction\u00a0would have been like in the before,\u00a0and what an interaction would be today\u00a0with\u00a0agentic\u00a0capability.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Sure.\u00a0And again, quite simply, and\u00a0this might be remedial for some listeners.\u00a0And if it is, I apologize.\u00a0But\u00a0I'd\u00a0give you a personal experience\u00a0of writing code in the\u00a0ChatGPT\u00a0window.\u00a0It could always write code and functions\u00a0for me since the very beginning,\u00a0and some of them\u00a0not to complicated,\u00a0but it could do the work.\u00a0I would ask the question, get the code\u00a0I required, copy it, move over to an IDE,\u00a0say I was doing a project\u00a0on a microcontroller\u00a0like an Arduino,\u00a0where I wanted to write a package\u00a0to make it do a certain thing\u00a0with a certain module.\u00a0I would have to then take that code,\u00a0put it into my Arduino IDE, and then\u00a0compile it down, load it onto the\u00a0device\u00a0and see if it worked.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">In the now,\u00a0you can go into an IDE,\u00a0which is an\u00a0Integrated\u00a0Development\u00a0Environment.\u00a0That's\u00a0what that term stands for.\u00a0It's\u00a0where\u00a0coders write\u00a0code.\u00a0And I will go in there and\u00a0I'll\u00a0just\u00a0simply say what\u00a0I'm\u00a0trying to achieve.\u00a0And then the\u00a0agent says\u00a0I got you,\u00a0I know what you need,\u00a0picks up my question, interprets\u00a0that to the right request to the language\u00a0model, generates the code,\u00a0and then it will go ahead and compile\u00a0the code and write the code to the device\u00a0for me all in one cycle.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0you can see how at scale,\u00a0that's\u00a0a personal hobby project of mine. But at scale, if you're writing hundreds\u00a0and hundreds of functions,\u00a0or tens of thousands of lines of code\u00a0across many, many code\u00a0bases or many, many projects,\u00a0having that actually execute the work,\u00a0compile it,\u00a0and publish it\u00a0all in one sequence can be very powerful.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0if I understand this correctly,\u00a0it's\u00a0its ability\u00a0to connect with other systems\u00a0and\u00a0take action\u00a0on your behalf.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Certainly,\u00a0yeah.\u00a0Within a controlled environment with the\u00a0right permissions and the right authority.\u00a0And\u00a0it's\u00a0that setting, how do you set those permissions?\u00a0How do you\u00a0establish\u00a0that authority?\u00a0How do you set up the trust and security\u00a0that I think is\u00a0the big problem people are trying to solve\u00a0is we take this agentic\u00a0capability\u00a0and we push it further downstream\u00a0into the hands of consumers,\u00a0which I think is coming\u00a0right?\u00a0For sure it is.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">You know, OpenAI rolled back their instant\u00a0checkout feature earlier this year.\u00a0They were kind of first\u00a0to\u00a0the game\u00a0and had kind of low adoption,\u00a0and there was some real clunkiness,\u00a0but those were some of the troubles\u00a0that they were having.\u00a0How do you\u00a0actually take\u00a0a user's credentials and act on their\u00a0behalf to\u00a0actually make\u00a0a purchase\u00a0all the way through?\u00a0But\u00a0it's\u00a0coming for sure.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0that's\u00a0that concept.\u00a0And we hear a lot more about this\u00a0these days around agentic commerce,\u00a0where\u00a0you're\u00a0able within an LLM\u00a0or your interface\u00a0to have the conversation and for it\u00a0to execute commercially on your behalf.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Right.\u00a0It's\u00a0probably good\u00a0to talk\u00a0about the evolution of that to put that\u00a0right in context.\u00a0This agentic\u00a0capability,\u00a0the use case is early on with the coding.\u00a0I'm\u00a0in an IDE, I explain what I want,\u00a0I get code written, it\u00a0compiles, it works,\u00a0I check it in and I ship a feature.\u00a0Great.\u00a0The most recent evolution,\u00a0I think Claude Code and\u00a0CoWork\u00a0have really pushed this, and now Codex\u00a0has just come out with their launch, that's\u00a0OpenAI\u2019s\u00a0coding agent system called Codex.\u00a0They pushed it just last week, I believe,\u00a0which is bringing that kind of agentic: \u201cHey, let me do some real work for you\u201d capability to people on their desktop\u00a0computers who may not be coders.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0you build a PowerPoint presentation\u00a0or an Excel spreadsheet,\u00a0or you want to analyze some data,\u00a0or write a document,\u00a0or do a series of events in sequence\u00a0that ends in some meaningful output.\u00a0That might involve\u00a0using your computer to conduct\u00a0some of that work, browsing a website,\u00a0catching information for you.\u00a0It's\u00a0the same idea of this harness\u00a0or a wrapper over the top of an LLM,\u00a0but\u00a0it's\u00a0working on behalf of a\u00a0maybe less\u00a0technical or non-technical user\u00a0to perform some other administrative\u00a0or knowledge work task.\u00a0And I think\u00a0that's\u00a0very exciting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And now that is pushing\u00a0the consumer, the B2C world,\u00a0where every consumer is\u00a0just relying on an agent to do\u00a0meaningful work for them, is\u00a0what you're talking about where, hey,\u00a0and it can be done now in ChatGPT\u00a0if you set it up\u00a0correctly. Book me a table,\u00a0it'll\u00a0use the\u00a0OpenTable\u00a0integration\u00a0and do it.\u00a0Hey, order me a Starbucks.\u00a0It'll\u00a0order you a Starbucks,\u00a0but you\u00a0have to\u00a0go in\u00a0and purposefully connect those tools.\u00a0First, set up your accounts\u00a0and do all of that.\u00a0I think the real evolution of\u00a0that, of this space is where it starts\u00a0to do that for you seamlessly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Hey, buy\u00a0this thing for me, find me the\u00a0best pair of running shoes and buy them.\u00a0And it could be from a retailer\u00a0you've\u00a0never dealt with before,\u00a0but the agent will have information\u00a0and authority from you,\u00a0and it will have your payment\u00a0details\u00a0and everything\u00a0stitched up to act on your behalf.\u00a0And it will\u00a0go find\u00a0the best retailer\u00a0and make that transaction.\u00a0But now that opens the question is what is\u00a0that retailer doing to prepare for that?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Right.\u00a0So\u00a0what should those retailers\u00a0and looking beyond retailers,\u00a0what should those marketers\u00a0be doing to prepare for that environment?\u00a0Because\u00a0it's\u00a0not quite here\u00a0yet\u00a0is it?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">No\u00a0it's\u00a0not,\u00a0it's\u00a0not.\u00a0And\u00a0it's\u00a0interesting, you know,\u00a0and I\u00a0don't\u00a0know if you used like\u00a0the Atlas browser or the Gemini overlay\u00a0where you\u00a0actually get\u00a0the AI\u00a0to use your computer.\u00a0I did it just a few weeks ago.\u00a0We built a system,\u00a0and I was trying to get it to add\u00a0a bunch of users through the interface\u00a0for me.\u00a0I just copied\u00a0and pasted the list,\u00a0and I watched it\u00a0play\u00a0around with this thing.\u00a0It was very awkward\u00a0and a little\u00a0frustrating, if\u00a0I'm\u00a0honest.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And that's because user interfaces\u00a0are designed for\u00a0dumb humans and eyeballs and brains\u00a0and the way we perceive the world.\u00a0\u00a0But\u00a0an\u00a0AI agent is nothing like us\u00a0in that regard.\u00a0It is a structured\u00a0data transactional machine.\u00a0So\u00a0the navigating user interfaces\u00a0is the worst way\u00a0to prepare for this stuff,\u00a0even though for broad adoption,\u00a0all of\u00a0these vendors and providers are\u00a0trying their best to make their systems\u00a0navigate the web as it exists today,\u00a0which is user interface heavy.\u00a0Right? The emergence of headless systems.\u00a0What does that mean?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">It means your website, with everything\u00a0it can do, every piece of information\u00a0that\u00a0it\u00a0can offer, every transaction,\u00a0it can perform\u00a0every purchase,\u00a0it can make\u00a0every download,\u00a0every whatever all available\u00a0through like a command line or an endpoint\u00a0or really ugly,\u00a0almost like a terminal view\u00a0that you would never use as a human.\u00a0But an AI agent is going to love that\u00a0because\u00a0it's\u00a0structured and\u00a0it's\u00a0meaningful and\u00a0it's\u00a0reliable and\u00a0it's\u00a0the same shape every time.\u00a0It\u00a0doesn't\u00a0have to interpret the graphics\u00a0and wonder where to click to do a thing.\u00a0It will ask for which endpoint I need to\u00a0perform this\u00a0function\u00a0and it will do it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0what that means, I believe,\u00a0is this emergence of\u00a0like the headless internet\u00a0or the UI less internet.\u00a0You'll\u00a0hear about things called\u00a0Web\u00a0MCP.\u00a0That's\u00a0web-based model context protocol.\u00a0It's\u00a0an emerging standard for AI systems\u00a0to talk to each other, understand\u00a0what\u00a0they're\u00a0talking about,\u00a0and not have to work it out\u00a0every time,\u00a0a\u00a0Structured\u00a0Information\u00a0Schema.\u00a0There's\u00a0another one emerging called UCP,\u00a0Universal Commerce Protocol.\u00a0And\u00a0that's\u00a0more for transactional\u00a0endpoints where I want to make a purchase.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0what\u00a0I do as an AI agent, I will expect\u00a0to receive\u00a0these kind of authentication\u00a0signals,\u00a0these kind of validation\u00a0signals\u00a0and so on.\u00a0And then there's emergence of things\u00a0called CLI\u00a0Command\u00a0Line\u00a0Interfaces,\u00a0which anyone\u00a0who's\u00a0used Claude\u00a0code will know a command line interface.\u00a0Again,\u00a0that's\u00a0back to this terminal thing.\u00a0It's\u00a0software that will run on a computer\u00a0or run somewhere\u00a0as a command line utility\u00a0and not a visual interface.\u00a0And that is empowering\u00a0everything we know about computing\u00a0and everything we know about marketing\u00a0and consumerism and\u00a0the internet,\u00a0to be an agent native,\u00a0it's\u00a0preparing it to be\u00a0operated\u00a0by robotic agents that do not need\u00a0the user interfaces that we need.\u00a0So\u00a0it's\u00a0a really interesting\u00a0time.\u00a0And this abstraction between the front end\u00a0and the back end,\u00a0in a way\u00a0that is really focused on where we think the stuff is going.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So it raises an interesting question\u00a0in my mind,\u00a0where an agent is going to be operating\u00a0on your behalf,\u00a0making decisions on your behalf,\u00a0making comparisons, coming back\u00a0with recommendations,\u00a0and making suggestions\u00a0to complete a purchase on your behalf\u00a0from a given brand or what have you.\u00a0These brands, many of whom have spent\u00a0enormous amounts of money building\u00a0brand, building creative, building\u00a0capabilities whereby they are\u00a0able to separate\u00a0themselves from their competitors.\u00a0And\u00a0they're\u00a0doing it based on emotion.\u00a0Right?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">A lot of that emotion is visually based.\u00a0And how is a machine\u00a0that when we originally thought of AI,\u00a0we were thinking down the lines of,\u00a0it's\u00a0going to think like us and make decisions\u00a0like us, but in truth,\u00a0it's\u00a0not.\u00a0It's\u00a0still a machine.\u00a0It's\u00a0still thinking like a machine.\u00a0How does it make these decisions\u00a0against brand investments\u00a0and brand concepts\u00a0and creative on your behalf?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Do we have time for a little side\u00a0quest,\u00a0abstract analogy here?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Sure.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Okay.\u00a0You ever seen the movie\u00a050 First\u00a0Dates?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I have.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And who\u2019s that,\u00a0Adam Sandler\u00a0and\u2026<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Drew Barrymore.\u00a0I don\u2019t like\u00a0Drew Barrymore.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I thought she was good. Yeah.\u00a0In that movie.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">In that movie\u00a0yeah.\u00a0But I've never been a never been\u00a0a fan.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Okay, well, I'll let her know.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Sure.\u00a0Thank you.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">At the end, the final scene with the she\u00a0finally she wakes up in the boat.\u00a0And she puts in the videotape, right?\u00a0And she gets the information and.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Hold on.\u00a0For those that were born after the year\u00a02000,\u00a0we used to have videos\u00a0on these physical things called\u00a0tapes.\u00a0It was magnetic.\u00a0You had to wind it\u00a0when you returned it to\u00a0Blockbuster.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">If you didn't rewind it,\u00a0you got charged a fee.\u00a0Anyway, so Drew Barrymore puts the cassette in\u00a0and they see a video\u00a0which basically primes her\u00a0on her whole life and who she is\u00a0and why she shouldn't freak out.\u00a0And then she goes upstairs and her family\u00a0is there and everything's great.\u00a0I think of that a lot\u00a0when we're working with agents, because\u00a0engaging a language model or an agent\u00a0surface is like a stateless experience,\u00a0meaning it doesn't know\u00a0you make a transaction\u00a0and\u00a0everything it needs to do that transaction\u00a0well has to go in that first call.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And getting that right\u00a0and making sure it's\u00a0got the right information so that it gives\u00a0you the response you expect is\u00a0really\u00a0an emerging art form in this space,\u00a0like navigating that context.\u00a0There's a big project\u00a0that's really sparked\u00a0this agentic\u00a0revolution\u00a0recently called OpenClaw.\u00a0Have you heard of that?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I have.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Yeah, and it took off like crazy.\u00a0I think it was the most starred\u00a0GitHub project in the history of GitHub\u00a0in one day or a week\u00a0or some incredibly short time frame.\u00a0And a lot of people\u00a0get very excited about,\u00a0and a lot of people\u00a0spend a lot of money on it, too,\u00a0because they set up these agents\u00a0that were going off and working for them\u00a0autonomously,\u00a0but burning thousands of dollars\u00a0in AI credits and giving them\u00a0no real value.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">There was huge security risks,\u00a0but it really opened everyone's eyes\u00a0within a certain community\u00a0of the power of agentic\u00a0capability.\u00a0One of the files inside an\u00a0OpenClaw\u00a0environment is called Soul.md.\u00a0It's literally this\u00a0agent\u2019s soul,\u00a0and it's a markdown file\u00a0which basically a text file,\u00a0and in it is contained instructions\u00a0and information on who\u00a0this agent is to its operator.\u00a0I'm getting to my point, I promise.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And just like the video, I thought of the\u00a0video,\u00a0Drew Barrymore\u2019s\u00a0video in\u00a050 First\u00a0Dates.\u00a0Every time that agent does any work,\u00a0it has to read that soul file\u00a0so it knows who it is and what its purpose\u00a0is, why it's doing, what it's doing.\u00a0So to get back to your question,\u00a0the brand and visual identity\u00a0of organizations who are trying to tap\u00a0into different markets,\u00a0they should be reflected in the values\u00a0imparted by the users on their agents.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So let's take you and I for example,\u00a0we\u2019re\u00a0very similar,\u00a0we\u2019re\u00a0great friends.\u00a0We've known each other.\u00a0We have very different approaches\u00a0to making certain purchases.\u00a0I'm very much going to be driven more by facts\u00a0and value and, you know,\u00a0technical specifications and utility.\u00a0And you might be looking more\u00a0for user opinion or brand or\u00a0alignment with your values.\u00a0That would be reflected in the\u00a0soul\u00a0file,\u00a0or the equivalent of our respective agents\u00a0that are acting on our behalf.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So when they go looking for information,\u00a0they're still going to need to find this\u00a0through these structured endpoints\u00a0that I talk about.\u00a0But the stuff that you mentioned\u00a0won't be lost or forgotten.\u00a0It will only be relevant\u00a0when it's relevant.\u00a0Right?\u00a0I believe that very strongly,\u00a0I think because there is no way\u2026you can't have both.\u00a0We can\u2019t\u00a0have this\u00a0agentic headless world\u00a0that is going to be\u00a0well equipped for these AI bots\u00a0to go and traverse the web and make action\u00a0or take action on our behalf,\u00a0and also all the beautiful visuals\u00a0and stuff that go along with it.\u00a0There's a juxtaposition there,\u00a0and I really think it's about you\u00a0training your agent\u00a0to understand what means most to you,\u00a0and then it will act accordingly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">My agent is my funk soul brother.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Yeah, yeah, it could be.\u00a0It should be, right.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">That's what\u00a0it\u00a0should\u00a0be,\u00a0it should be that. So last question for you.\u00a0Given that context, what should marketers\u00a0be doing right now to prepare?\u00a0You mentioned things\u00a0like Starbucks and OpenTable\u00a0doing it, like\u00a0what\u00a0should people be doing right now?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">If you've got cycles in your\u00a0Dev\u00a0team\u00a0and you should have because everyone's\u00a0moving quicker\u00a0now,\u00a0we're getting more done, so find a way.\u00a0But talk to your technical team.\u00a0Talk to your development teams,\u00a0talk to your agency partners\u00a0about things like\u00a0Web MCP,\u00a0UCP,\u00a0about any native applications you have\u00a0and whether CLI routes are appropriate\u00a0for that.\u00a0Look into building a plugin.\u00a0If you're a retail brand,\u00a0a B2C brand, look into building plugins\u00a0that can go into these marketplaces\u00a0of places like ChatGPT or Anthropic\u00a0so that as this frontier\u00a0of agentic\u00a0consumption emerges,\u00a0your brand can be there\u00a0in the list of people saying,\u00a0yeah,\u00a0I have a loyalty card there,\u00a0I\u2019ll\u00a0plug them in. And now\u00a0hey presto, I've got\u00a0agentic commerce happening for my coffee orders\u00a0or whatever, like Starbucks have done.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And I know that as of right now,\u00a0you\u00a0and your team are actually consulting\u00a0with everything from retailers\u00a0to financial institutions\u00a0to telecommunications companies and so on.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Everyone.\u00a0I'm\u00a0having a conversation along these lines,\u00a0which is why I've so much energy\u00a0about this\u00a0I think,\u00a0like 3 or 4 times a week. We're having a conversation like this\u00a0with our clients, whether it's about\u00a0how AI practices can leverage new data,\u00a0how they can tap into old systems,\u00a0how they can generate\u00a0brand new user experiences.\u00a0It's a very exciting time.\u00a0And again, I walk this line daily\u00a0and we talk about it all the time, between overwhelming enthusiasm for\u00a0a\u00a0space\u00a0I've been in for so long,\u00a0because all these ideas in my head\u00a0can suddenly come out at warp speed,\u00a0and then these moments of existential\u00a0dread, it was like, oh,\u00a0what\u00a0does this mean for me?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">But right,\u00a0you know, the more I talk to people,\u00a0the more I think there's a role for\u00a0people like us\u00a0and people like those listening\u00a0who are really actively wanting\u00a0to get their hands\u00a0dirty, roll\u00a0up\u00a0their sleeves,\u00a0and do this work\u00a0because it's not going to do itself,\u00a0and it needs some guidance and some shape,\u00a0and we're just excited\u00a0to be a part of it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">It\u2019s alright\u00a0Dan,\u00a0I think we'll keep you around for\u00a0a little while.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Thanks, buddy. I appreciate you as always.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">It's my pleasure.\u00a0So here's the shift.\u00a0AI is moving from conversation\u00a0to execution.\u00a0For the last few years,\u00a0the value was getting answers.\u00a0Now the value is in getting things done.\u00a0For marketers, that means preparing\u00a0for a world where discovery, evaluation,\u00a0and even transactions\u00a0may be mediated by agents, not just users.\u00a0The brands that win won't\u00a0just have great experiences for humans, they'll have information and systems ready\u00a0for machines acting on behalf of humans.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Now make it happen.\u00a0Follow\u00a0Shift Happens, leave us a review\u00a0and share this episode with your team.\u00a0If you have any questions for the podcast, email us at\u00a0<\/span><a href=\"mailto:shifthappens@dacgroup.com\"><span data-contrast=\"none\">shifthappens@dacgroup.com<\/span><\/a><span data-contrast=\"auto\">,\u00a0\u00a0we'd love to hear from you.\u00a0Dan, thanks for joining us again.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Dan:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Thanks, Nasser.\u00a0Also,\u00a0I\u00a0look forward to you\u00a0driving me home later.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Thank you.\u00a0I will do it excellently.\u00a0Thank you for joining us on\u00a0Shift Happens,\u00a0I'm Nasser\u00a0Sahlool.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>","contributing_experts":[{"expert_source":"contributing_experts","expert":3647},{"expert_source":"contributing_experts","expert":3644}],"external_links":{"youtube_link":"https:\/\/youtu.be\/r7T6jw0UXOA?si=1a6FHoQFNkHtbKyf ","amazon_link":"https:\/\/music.amazon.com\/podcasts\/ec3b53d6-881d-4c41-a030-997f22d95df4\/episodes\/5f544110-0e9b-4dd3-b071-280c97a62274\/shift-happens-the-agentic-shift-when-ai-stops-assisting-and-starts-acting ","apple_link":"https:\/\/podcasts.apple.com\/ca\/podcast\/the-agentic-shift-when-ai-stops-assisting-and-starts-acting\/id1533975355?i=1000763823388 ","spotify_link":"https:\/\/open.spotify.com\/episode\/2MojAwocKifKKX6LmsFWG1?si=00a33b3effc54039 "}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Agentic Shift: When AI Stops Assisting and Starts Acting | DAC<\/title>\n<meta name=\"description\" content=\"In DAC\u2019s Shift 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