{"id":158894,"date":"2026-02-18T14:00:21","date_gmt":"2026-02-18T19:00:21","guid":{"rendered":"https:\/\/www.dacgroup.com\/our-work\/internationalmedia-and-marketing\/"},"modified":"2026-03-20T15:34:50","modified_gmt":"2026-03-20T20:34:50","slug":"international-media-and-marketing","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-gb\/our-work\/international-media-and-marketing\/","title":{"rendered":"International media and marketing"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/hero-d-international1-1-1.png');\n            height: 650px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/hero-d-xl-international1-1.png');\n                height: 650px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/hero-m-international1-1.png');\n                height: 250px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"650px\" data-mobileh=\"250px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/our-work\/\">Our Work<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                International <br\/>media and marketing            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Combine international scale with local precision to make measurable connections with your audiences across Europe\u2014AI-powered, data-driven, and built for impact.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET&#8217;S TALK INTERNATIONAL MARKETING<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" 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             <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/our-work\/\">Our Work<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                International <br\/>media and marketing            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Combine international scale with local precision to make measurable connections with your audiences across Europe\u2014AI-powered, data-driven, and built for impact.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET&#8217;S TALK INTERNATIONAL MARKETING<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 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                        <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #62bb46;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"69d64e04c04c3\"]\n        {\n            color:#62bb46 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Award-winning <strong>international impact<\/strong> built on local expertise                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ESA-New-Logo-Lockup-1-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ESA-New-Logo-Lockup-1-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ESA-New-Logo-Lockup-1-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ESA-New-Logo-Lockup-1-1-1.png\"\n                alt=\"European Search Awards 2025\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d64e04c04c3\" style=\"text-align: center\">European Search Awards 2025<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Del Arte &#8211; Best Local Campaign<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Best-Lead-Generation-Campaign-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Best-Lead-Generation-Campaign-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Best-Lead-Generation-Campaign-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Best-Lead-Generation-Campaign-1-1.png\"\n                alt=\"Best Lead Generation Campaign\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d64e04c04c3\" style=\"text-align: center\">Best Lead Generation Campaign<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">in partnership with David Lloyd Clubs<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Digiday-media-buying-award2x-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Digiday-media-buying-award2x-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Digiday-media-buying-award2x-1.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Digiday-media-buying-award2x-1-480x274.jpg\"\n                alt=\"Most Innovative Independent Media Agency 2025\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d64e04c04c3\" style=\"text-align: center\">Most Innovative Independent Media Agency 2025<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">For our AI-powered TotalSERP platform<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"services\" class=\"text-accordion-block\" style=\"--services-ptd:100px;--services-pbd:100px;--services-ptm:64px;--services-pbm:64px\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n       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Market smarter.<\/h2>\n\n                        <div class=\"large-description\"><p>Our full suite of services scales effortlessly across borders, even in times of rapid change. Whether you\u2019re reaching new markets or optimising performance within them, DAC\u2019s approach supercharged by AI at every stage ensures every strategy, channel, and message resonates. Explore how our services adapt to drive growth wherever your audiences are.<\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>VIEW ALL SERVICES<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    International paid media                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Our <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/paid-media\/\">paid media<\/a> solutions balance reach and relevance across borders. We build full-funnel campaigns that adapt to regional platforms, cultural nuances, and consumer behaviours, driving measurable performance through localised messaging, cross-channel precision, and integrated reporting powered by <a href=\"https:\/\/www.dacgroup.com\/en-gb\/tech-platforms\/iris\/\">IRIS<\/a>, our marketing intelligence platform.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    International SEO                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                We design search strategies that connect intent to local behaviour across languages and markets. From multilingual optimisation and regional keyword targeting to technical <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/search-optimisation\/search-engine-optimisation\/\">SEO<\/a>, GEO (Generative Engine Optimisation), and AIO (AI Optimisation), we help brands perform across both traditional search and emerging AI answer platforms.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    International digital strategy                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Our <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/strategy\/digital-strategy\/\">digital strategy<\/a> services unite AI driven insights, data, and creativity into cohesive, cross-market roadmaps. We translate global objectives into market-level plans that are flexible, data-driven, and measurable, empowering our client partners to anticipate change, refine targeting, and scale intelligently across Europe and beyond.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    International creative services                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Our <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/creative\/\">creative services<\/a> are built for resonance, not replication. We combine creative localisation, AI-assisted ideation and culturally informed storytelling to ensure your brand connects authentically in every market. From concept to production, we adapt your brand voice for each audience without losing what makes it distinctive.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"blueprint\" style=\"--blueprint-ptd:64px;--blueprint-pbd:80px;--blueprint-ptm:40px;--blueprint-pbm:40px\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <section class=\"blueprint-header blueprint-header--center blueprint-header--mobile-left\">\n                        <h2 class=\"no-subtitle\">Your proven partner for <br\/>European digital delivery <\/h2>\n                                <\/section>\n        \n        <div class=\"threegap\">\n        \n            <div class=\"item\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/In-market-expertise-1.png\" alt=\"In-market expertise\" \/>\n                \n                                 <h3>In-market expertise<\/h3>\n                \n                                 <div><p>Local specialists lead our work on the ground, supported by AI-driven intelligence, ensuring every programme reflects cultural nuance, language, and consumer behaviour.<\/p>\n<\/div>\n                \n                \n\n            <\/div>\n\n        \n            <div class=\"item\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Connected-leadership-1.png\" alt=\"Coordinated execution\" \/>\n                \n                                 <h3>Coordinated execution<\/h3>\n                \n                                 <div><p>Our teams, tools, and automation workflows are designed for cross-border coordination, bringing planning, reporting, and optimisation into one consistent framework.<\/p>\n<\/div>\n                \n                \n\n            <\/div>\n\n        \n            <div class=\"item\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Scalable-segmentation-1.png\" alt=\"Scalable segmentation\" \/>\n                \n                                 <h3>Scalable segmentation<\/h3>\n                \n                                 <div><p>Advanced targeting, AI-assisted modelling, and granular measurement allow us to tailor media by market\u2014turning global complexity into clear, consistent performance.<\/p>\n<\/div>\n                \n                \n\n            <\/div>\n\n                <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n\n<section class=\"content-slider-block\" data-prev-label=\"Previous\" data-next-label=\"Continue\" style=\"--content-slider-accent-color: #62bb46;\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"content-slider-block__carousel owl-carousel owl-theme\" data-autoloop=\"0\">\n                                            <article class=\"content-slider-block__slide\">\n                    <div class=\"content-slider-block__media\">\n                                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Frame-849-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Frame-849-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Frame-849-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Frame-849-1-1-480x480.png\"\n                alt=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                    <\/div>\n\n                    <div class=\"content-slider-block__content\">\n                                                    <h2 class=\"content-slider-block__title\">The reality of <span>international growth<\/span><\/h2>\n                        \n                                                    <p class=\"content-slider-block__description\">Brands expanding across Europe often work with multiple local agencies. This can fragment strategy, execution, and reporting. Maintaining consistent messaging, moving quickly across markets, and gaining a clear view of reach and performance becomes far more difficult.<\/p>\n                        \n                                            <\/div>\n                <\/article>\n                                            <article class=\"content-slider-block__slide\">\n                    <div class=\"content-slider-block__media\">\n                                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-2-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-2-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-2-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-2-1-1-480x480.png\"\n                alt=\"A woman holding a smartphone that is projecting an augmented padlock icon.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                    <\/div>\n\n                    <div class=\"content-slider-block__content\">\n                                                    <h2 class=\"content-slider-block__title\">Brand-to-local, <span>by design<\/span><\/h2>\n                        \n                                                    <p class=\"content-slider-block__description\">As an independent international agency with a pan-European footprint, DAC combines the scale of a global network with the care and attention of a true partner. Tailormade for brands navigating multi-market complexity, our Brand-to-Local approach integrates media across markets, adapts creative for local contexts, and builds trust at every touchpoint.<\/p>\n                        \n                                            <\/div>\n                <\/article>\n                                            <article class=\"content-slider-block__slide\">\n                    <div class=\"content-slider-block__media\">\n                                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-3-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-3-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-3-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/mobile-Image-for-slide-3-1-1-480x480.png\"\n                alt=\"\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                    <\/div>\n\n                    <div class=\"content-slider-block__content\">\n                                                    <h2 class=\"content-slider-block__title\">How IRIS powers <span>performance<\/span><\/h2>\n                        \n                                                    <p class=\"content-slider-block__description\">IRIS unifies planning, analytics, and optimisation in one multinational intelligence platform. From audience-led planning and intentional testing to daily optimisation and scenario modelling, IRIS helps brands predict outcomes and improve performance globally and within each local market.<\/p>\n                        \n                                                                                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/tech-platforms\/iris\/\" class=\"btn_primary-filled_white_arrow content-slider-block__cta\" target=\"_self\">\n                                <div>EXPLORE IRIS<\/div>\n                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <\/svg>\n                            <\/a>\n                                            <\/div>\n                <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_grey image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Our international success stories<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Luxury-and-retail-growth-across-international-markets-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Luxury-and-retail-growth-across-international-markets-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Luxury-and-retail-growth-across-international-markets-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Luxury-and-retail-growth-across-international-markets-1-480x480.png\"\n                alt=\"\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Luxury and retail growth across international markets<\/h3>                <p><p>See how DAC empowers international luxury and premium brands to scale performance across complex, multi-market environments.<\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/our-work\/case-studies\/international-growth-luxury-brands\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLORE OUR CASE STUDY<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"team\">\n\n    <div class=\"container max-1448\" style=\"z-index:2;\">\n\n        <div>\n            <div class=\"images single-media\">\n\n                \n                    \n                                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/International-dac-team-image.png\" class=\"onebig nogif\" alt=\"nogif\" \/>\n                        \n                    \n                \n            <\/div>\n        <\/div>\n\n        <div data-role=\"team__content-container\">\n\n                            <h2 data-role=\"team__title\">Powered by people, driven by possibility<\/h2>\n            \n                            <div data-role=\"team__description\"><p>Behind every international success story is a team that never stops exploring what\u2019s next. At DAC, our people, values, and global culture turn ambition into action\u2014helping brands grow, adapt, and thrive across markets. <\/p>\n<\/div>\n            \n            \n            <div class=\"team__btn-container\">\n                \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-gb\/about-us\/\" class=\"btn_primary-filled_black_smile\" >\n    \n        <div>Get to know us<\/div>\n\n        \n            \n            <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16 3.66667C9.18845 3.66667 3.66663 9.18849 3.66663 16C3.66663 22.8115 9.18845 28.3333 16 28.3333C22.8115 28.3333 28.3333 22.8115 28.3333 16C28.3333 9.18849 22.8115 3.66667 16 3.66667ZM1.66663 16C1.66663 8.08392 8.08388 1.66667 16 1.66667C23.916 1.66667 30.3333 8.08392 30.3333 16C30.3333 23.9161 23.916 30.3333 16 30.3333C8.08388 30.3333 1.66663 23.9161 1.66663 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