{"id":116712,"date":"2024-12-27T13:26:37","date_gmt":"2024-12-27T18:26:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116712"},"modified":"2025-10-22T12:03:56","modified_gmt":"2025-10-22T17:03:56","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":161598,\"title\":\"The YouTube Content Shift Brands Can\u2019t Ignore\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/youtube-content-shift-brands-cant-ignore\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"May 06, 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"},{\"id\":161258,\"title\":\"Agentic AI is coming for search. Paid media is next.\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/agentic-ai-is-coming-for-search-paid-media-is-next\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"April 15, 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160898,\"title\":\"How the FIFA World Cup can help brands make meaningful connections\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"April 02, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"},{\"id\":160465,\"title\":\"Temu\u00a0and Shein in 2026: How their stop-start spend is reshaping ad auctions (and what media buyers should do)\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/temu-shein-2026-ad-auction-volatility-media-buyers-uk\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"March 30, 2026\",\"read_time\":\"12 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and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/chatgpt-ads-what-brands-need-to-know\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"February 23, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-ads-are-official-875x438-Blog1.jpg\"},{\"id\":156947,\"title\":\"What multi-location brands need to know about Local Service Ads\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/local-search\\\/what-multi-location-brands-need-to-know-about-local-service-ads\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"February 06, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\"},{\"id\":156581,\"title\":\"Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/bridging-brand-and-performance-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney\",\"publishedDate\":\"February 03, 2026\",\"read_time\":\"12 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                                 <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 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             <\/svg>\n                                <\/span>\n                                July 03, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Jenna Watson                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            In short: Social media age restrictions are turning child safety into a media planning, targeting, measurement, and brand safety consideration As the UK moves from platform self-regulation to enforceable online safety duties, brands can no longer assume that social platforms will remain open, measurable, and optimisable environments for reaching younger audiences. This shift reflects growing concern about how algorithmic feeds, personalised advertising, influencer content, and direct messaging can affect younger users, who may be more vulnerable to persuasion and online harm. The rules are still uneven by market, but the direction is clear: youth access, youth targeting, and youth-adjacent media environments are becoming more restricted, more privacy-sensitive, and more complex to plan around, especially in the UK as Ofcom\u2019s online safety regime takes effect. Learn why age-gated media planning is becoming both a child-safety priority and a full-funnel resilience challenge for brands and advertisers. Social media has always had minimum-age rules, but those rules were historically treated as platform policy rather than hard regulatory infrastructure. That is starting to change as lawmakers and regulators ask platforms to prove that they can identify minors, restrict access to certain environments, and reduce risks tied to algorithmic feeds, personalised ads, direct messaging, and youth-coded content. The intent is important: younger audiences are still developing the critical judgement needed to navigate persuasive content, commercial influence, and social pressure online. In this new reality, stronger age assurance can help create safer digital environments, especially as platforms and advertisers face greater accountability for how minors are reached and influenced. For advertisers, this is more than compliance. It could reshape how brands build audiences, brief creative, select channels, measure performance, and protect brand equity in environments where young people are present, adjacent, or intentionally excluded. The goal is not to work around youth protections, but to adapt responsibly to a media landscape where access, consent, targeting, and accountability are being redefined. The UK makes age assurance a platform accountability issue In the UK, the Online Safety Act has moved child online safety from platform policy into enforceable regulation. Ofcom&#8217;s age-check rules require services that allow pornography and certain other harmful content to put strong age checks in place, while broader child safety duties are reshaping how platforms assess and reduce risk for under-18s. The important shift is responsibility. Instead of relying mainly on users to self-declare their age, regulators are asking platforms to show that they have systems, processes, and assurance methods capable of reducing underage access and exposure to harmful content. That raises operational questions for platforms, but it also creates downstream planning questions for advertisers that rely on those platforms for reach, optimisation, and audience insights. The UK model is not a simple social media ban, but it has changed the conversation by making age assurance, risk assessment, and child-safety-by-design mainstream planning questions rather than niche compliance issues. Age restriction policies are evolving unevenly across markets The global trend is clear, but the rules are not the same everywhere. Some markets are considering outright access restrictions; others are tightening age assurance, parental consent, youth privacy, platform accountability, or advertising rules without creating a full ban. MarketCurrent direction for brands and advertisersUnited StatesNo single federal social media ban, but a fast-moving state-by-state patchwork. Florida, for example, restricts social media accounts for children under 14 and requires parental consent for 14- and 15-year-olds.CanadaFederal and provincial policymakers continue to debate stronger online safety rules, including age assurance, platform accountability, and protections for minors, but Canada does not currently have a single national social media age ban.UKThe Online Safety Act is now the key framework. Ofcom is enforcing child safety duties, age assurance, and strong age checks for adult and harmful content, with platforms expected to show stronger risk assessment and accountability.SpainOne of the clearest European examples of a proposed under-16 social media access restriction, with effective age verification at the center of the discussion.GermanyNo outright ban, but strong youth-protection expectations through national regulation and EU-level obligations. The focus is more on privacy, safety, and platform accountability.FranceFrance has already introduced a digital majority framework requiring parental consent for children under 15 to join social networks, with continued debate around stronger protections.EuropeThe EU Digital Services Act (DSA) already limits platforms\u2019 ability to serve ads based on profiling when they know with reasonable certainty that the user is a minor. That European context matters. Under the Digital Services Act, advertisers should not look only for outright bans. Even in countries without full social media access restrictions, youth targeting is becoming more limited, more regulated, and more reputationally sensitive. This also means brands need to track regulation at two levels: who can access a platform, and what advertisers can do once users are there. Those are related questions, but they are not the same. The enforcement question is still open Even as regulation becomes more ambitious, enforcement will remain complicated. Platforms such as Meta, TikTok, Snapchat, and others already restrict many targeting options for minors, but that does not mean younger users disappear from platform audiences overnight. This is an important caveat. Age-gating is not a simple switch that cleanly separates minors from adults. Instead, it depends on age signals, user behaviour, platform design, privacy rules, technical verification methods, parental consent flows, and enforcement capacity. In the UK especially, brands will need to watch how Ofcom enforcement, platform policy changes, and user workarounds evolve in practice. For brands, the takeaway is not to assume that enforcement uncertainty eliminates risk. Instead, youth-adjacent media planning will require stronger governance, clearer documentation, and more flexibility as platform policies and local rules evolve. The impact on advertisers goes beyond youth reach For advertisers, the first-order impact is obvious: access to younger audiences may become more limited on major social platforms. But the larger impact is broader than youth reach. Age restrictions could affect how brands plan, target, measure, and optimise campaigns across the funnel. The most important impacts include: Reduced access to under-16 or under-18 audiences on major social platforms More limits on personalised targeting and profiling of minors Greater measurement gaps if platforms collect or expose less age-based data More scrutiny around youth-coded creative, influencer partnerships, gaming, and entertainment content Increased brand-safety expectations for advertisers operating near youth audiences A likely shift in media mix toward contextual video, CTV, retail media, search, local discovery, family-safe publishers, and parent or guardian audiences Measurement may become especially difficult. If platforms reduce the amount of age-based data they collect, expose, or allow advertisers to use, brands may see weaker audience diagnostics, fewer optimisation levers, and less certainty around who was reached. That could make incrementality, media mix modelling, contextual performance analysis, and privacy-safe reporting more important. Creative and influencer governance will matter more Age-gated planning is not only about targeting settings. It is also about what the creative is designed to signal, who appears in the work, which influencers are involved, and where the content is likely to travel. Brands should expect more scrutiny around campaigns that may not explicitly target minors but still rely on youth-coded cues: gaming aesthetics, creator formats, fandom language, school-year moments, teen entertainment properties, or platform-native trends popular with younger audiences. The same applies to influencer partnerships, where brand content can reach audiences through recommendation systems, reposts, comments, and fan communities in ways that are harder to control than paid media placements. That does not mean brands should avoid culturally relevant creative. It means they need clearer rules for when youth-coded creative is appropriate, which audiences it is meant for, which platforms are suitable, and how risk will be reviewed before launch. How brands should prepare now Brands should treat this new reality as a full-funnel media resilience issue. As social platforms become more restricted for minors, brands will need strategies that do not depend on direct youth targeting. That means stronger contextual planning, smarter creative governance, privacy-safe measurement, better full-funnel paid media orchestration, and more resilient search optimisation and local visibility. The brands that build flexibility now will be better positioned if platform rules tighten quickly. A practical readiness plan should start with the basics: understand where youth audiences currently appear in the media plan, which campaigns rely on age-based targeting, which creative assets could be considered youth-coded, and which measurement frameworks depend on platform age data. Marketing teams should begin by asking: Which campaigns currently depend on direct access to under-16 or under-18 audiences? Where are youth audiences reached indirectly through creators, entertainment content, gaming, or contextual adjacency? Which markets have the highest regulatory exposure or fastest-moving policy environment? Can creative teams distinguish between youth-relevant, family-relevant, and adult-targeted messaging? Do media teams have alternatives if social reach, targeting, or measurement becomes more restricted? Are brand-safety, legal, privacy, and media teams aligned on what \u201cyouth-adjacent\u201d means for the business? This is not about pausing innovation, but building a media system with enough diversity, governance, and measurement discipline to withstand regulatory change. Want to build a media strategy that can perform in a more regulated, privacy-conscious, and age-gated environment? Contact DAC to learn how our integrated media, search, analytics, and strategy teams can help you adapt with confidence.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/social-media-age-restrictions-brands-advertisers\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\" alt=\"AI won\u2019t fix bad customer data: Why CRM readiness comes first\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/ai-wont-fix-bad-customer-data-crm-readiness\/\">AI won\u2019t fix bad customer data: Why CRM readiness comes first<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    June 25, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Ruchika Dhunna\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Ruchika Dhunna                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"What Should CMOs Demand From a Media Partner Today?\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/what-cmos-demand-from-media-partner-today\/\">What Should CMOs Demand From a Media Partner Today?<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    June 04, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Nasser Sahlool\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Nasser Sahlool                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/\">Strategy<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live 2026: 4 key takeaways\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\">Google Marketing Live 2026: 4 key takeaways<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    May 26, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Stay Forward                        <\/h4>\n                        <p class=\"subtitle\">\n                            Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a5233753d258'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        \n        <p class='hubspot-status' id='hubspot_form_6a5233753d258_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6a5233753d258');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            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IDs stay server-side)\n            fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    form: 'newsletter',\n                    source: 'newsletter-inline',\n                    lang: 'en-gb',\n                    email: email,\n                    hp: form.querySelector('input[name=\\'dac_hp\\']').value,\n                    turnstileToken: (form.querySelector('[name=\\'cf-turnstile-response\\']') || {}).value || '',\n                    elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n               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specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_6a5233753d258_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"There was an error submitting the form.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SUBSCRIBE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    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'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Search optimization')\"\n                            >\n                                Search optimization                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 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