{"id":116712,"date":"2024-12-27T13:26:37","date_gmt":"2024-12-27T18:26:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116712"},"modified":"2025-10-22T12:03:56","modified_gmt":"2025-10-22T17:03:56","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":158748,\"title\":\"ChatGPT\u00a0ads\u00a0are\u00a0here: Opportunity,\u00a0open\u00a0questions, and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/chatgpt-ads-what-brands-need-to-know\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"February 23, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-ads-are-official-875x438-Blog1.jpg\"},{\"id\":156947,\"title\":\"What multi-location brands need to know about Local Service Ads\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/local-search\\\/what-multi-location-brands-need-to-know-about-local-service-ads\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"February 06, 2026\",\"read_time\":\"6 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Why\u00a0your\u00a0brand\u00a0needs to\u00a0speak \\u0022AI\\u0022\u00a0fluently\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/universal-commerce-protocol-ai-commerce\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Alex Hernandez\",\"publishedDate\":\"January 21, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Universal-Commerce-Protocol-875x438-Blog1.jpg\"},{\"id\":155865,\"title\":\"SEO success looks different now\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/seo-success-looks-different-now\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"January 12, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-in-SEO-875x438-Blog1.jpg\"},{\"id\":155246,\"title\":\"AI\u00a0is changing the search game, but paid still wins the last click\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/ai-search-paid-media-conversion\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jose Parrado Chocano\",\"publishedDate\":\"January 06, 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-Is-Changing-the-Search-Game-875x438-Blog1-1.jpg\"},{\"id\":153660,\"title\":\"The 2026 marketing trends report: 26 moves to accelerate your marketing performance\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/the-2026-marketing-trends-report-26-moves-to-accelerate-your-marketing-performance\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney \\\/ Melis Ciner \\\/ Kyle Harris \\\/ Jane Sanderson \\\/ Isrene shao \\\/ Kate Haishun\",\"publishedDate\":\"December 04, 2025\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/26MarketingTrends-BlogBanner.jpg\"},{\"id\":153324,\"title\":\"Forward in Analytics: When Measurement becomes Meaning\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/forward-in-analytics-when-measurement-becomes-meaning\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Bhavin Prashad\",\"publishedDate\":\"December 02, 2025\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent4-BlogBanner.png\"},{\"id\":153039,\"title\":\"Forward in Media Strategy: When Agility Becomes Advantage\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/forward-in-media-strategy-when-agility-becomes-advantage\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Maura Pierson\",\"publishedDate\":\"November 25, 2025\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent3-BlogBanner-ENG.png\"}];\n    window.cta_label = 'Read More'\n<\/script>\n\n<section x-data=\"contentFilter\" data-language=\"en-gb\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex 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Paid media is next.                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 15, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Jenna Watson                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            There\u2019s something happening in search that feels familiar. Like the early days of mobile, or when social platforms became discovery engines, we\u2019re watching a shift in how people find and interact with brands. But this time, the disruption runs deeper. It\u2019s not just where people search that\u2019s changing, but whether they search at all. Agentic AI represents the next phase of AI-driven discovery. It builds on AI Overviews and LLM-powered search experiences but goes further by collapsing the distance between intent and action. While much of the industry is focused on what this means for SEO, paid media is facing an equally significant transformation. This post explores what happens when the user journey compresses, what it means for paid media performance, and how marketers should adapt. Key takeaways Agentic AI is collapsing the user journey by moving from decision support to action. Paid media will shift from driving clicks to influencing outcomes before and during AI decisions. Ad inventory will consolidate into high-attention platforms and AI-native environments. Measurement will become less transparent, requiring a shift beyond ROAS to value-based KPIs. First-party data, content, and product feeds will determine visibility and selection in AI systems. What does a collapsed user journey actually look like? For decades, search followed a predictable pattern: Human searches \u2192 Human clicks \u2192 Arrives on website \u2192 Human converts Today, that journey is already evolving into a hybrid model: Human has intent \u2192 AI helps clarify that intent \u2192 AI helps inform a decision \u2192 Human clicks \u2192 Arrives on website \u2192 Human converts What comes next removes the click entirely: Human has intent \u2192 AI helps clarify that intent \u2192 AI helps inform a decision \u2192 AI completes the action (no click required) Agentic AI doesn\u2019t just assist. It acts. That means booking, buying and completing tasks without ever sending users to a brand\u2019s website. For brands investing in SEO and content strategy, this has already shifted the goal from ranking to being selected. For paid media, it challenges the mechanics of how we drive performance in the first place. Will paid media disappear or evolve? Paid media isn\u2019t going away, but it will look very different. The current model depends on a fragmented, multi-touch journey. Ads intercept attention across platforms and moments. As AI compresses that journey, there are fewer opportunities to interrupt. Instead, paid media will concentrate in two key moments: Before intent exists, where brands shape awareness and preference Inside the decision itself, where AI systems determine outcomes This is why DAC\u2019s media planning and buying approach increasingly integrates AI testing and optimisation into every stage of the funnel. How will ad inventory change in an AI-first landscape? Ad inventory won\u2019t disappear, but it will consolidate. As browsing declines, so do impressions and clicks. Lower-intent placements will struggle to deliver value, while high-attention environments become more competitive. We expect three major shifts: Premium platforms gain share: Logged-in ecosystems like Meta, TikTok and YouTube offer deterministic data AI interfaces become inventory: Conversational environments introduce sponsored recommendations Pricing models evolve: Metrics like CPC may shift towards cost per action or AI-driven conversion For marketers, this reinforces the importance of diversified investment across channels, something we address in our paid media services and cross-channel strategy work. Why will measurement become more complex? Measurement doesn\u2019t disappear, but it becomes harder to interpret. When AI intermediates the journey, influence happens in environments that brands can\u2019t fully track. That creates attribution gaps. The issue isn\u2019t declining performance. AI will likely improve efficiency by delivering more qualified users. The challenge is understanding what drove those outcomes. Marketers will need to rebalance KPIs, focusing more on: Conversion rate and outcome quality Customer lifetime value Incrementality and testing frameworks This is where our analytics and measurement solutions help unify fragmented signals into clearer performance insights. What replaces traditional retargeting? Retargeting depends on visibility. If AI completes the journey without a site visit, that visibility disappears. As a result, identity-based strategies take priority. Logged-in environments, CRM data and deterministic signals become more valuable. Retail media, first-party audiences and authenticated ecosystems offer continuity where cookies cannot. This aligns closely with DAC\u2019s approach to first-party data strategy and audience development, where brands build durable, privacy-forward targeting capabilities. Where does awareness fit in an AI-driven journey? Awareness becomes more important, not less. If AI is making decisions, it relies on signals like brand recognition, sentiment and trust. That means influencing preference earlier is critical. Rather than shifting heavily back to offline, we expect investment to move towards: Connected TV and premium video Direct publisher partnerships Cultural and contextual placements These high-attention environments build the brand signals that AI systems later use in decision-making. Without them, brands risk being evaluated purely on price and availability. How do influencers, UGC and video shape AI outcomes? These formats now serve two roles: they influence human audiences and train AI systems. LLMs ingest reviews, comments and transcripts to understand how products are described. That language directly impacts recommendations. For brands investing in content strategy and digital experience, this creates a new opportunity. Content is no longer just about engagement \u2014 it\u2019s about shaping how AI understands your brand. Why product data becomes your most important asset In an agentic environment, AI doesn\u2019t browse websites. It reads structured data. For retailers, this makes product feeds and technical infrastructure mission-critical. Key priorities include: Real-time pricing and availability Detailed product attributes Strong review signals Structured, machine-readable formats This is where DAC\u2019s feed management and ecommerce optimisation capabilities help ensure your products are not just visible, but competitive in AI-driven environments. What happens to paid search in AI? Paid search doesn\u2019t disappear \u2014 it moves. AI interfaces will introduce ads directly into decision-making environments. These may take the form of sponsored recommendations, paid inclusions or auction-based placements. The shift isn\u2019t from paid to organic. It\u2019s from ads around content to ads inside the decision. That\u2019s why DAC continues to evolve its search marketing strategies to account for AI-native placements and emerging formats. What marketers should do now The shift to agentic AI is already underway. The brands that adapt early will be better positioned to influence both human and AI-driven decisions. To stay competitive, marketers should focus on three priorities: 1. Invest in influence before intent Build brand recognition in high-attention environments. Strong brand signals increase the likelihood of being selected by AI systems. 2. Strengthen data and identity foundations Prioritise first-party data and CRM integration. These assets will replace declining third-party signals and enable more precise activation. 3. Optimise for AI visibility, not just clicks Ensure content, product data and messaging are structured for AI interpretation. That\u2019s why DAC\u2019s media playbook continues to evolve, integrating paid media, SEO, content and data into a unified strategy built for AI-driven discovery. Agentic AI doesn\u2019t eliminate paid media. It redefines it. The focus shifts from buying attention to influencing outcomes. And in a world where decisions happen faster and with fewer touchpoints, being chosen is what matters most.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/agentic-ai-is-coming-for-search-paid-media-is-next\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"How the FIFA World Cup can help brands make meaningful connections\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\/\">How the FIFA World Cup can help brands make meaningful connections<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n     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15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    April 02, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Temu-Shein-875x438-Blog1-1.jpg\" alt=\"Temu\u00a0and Shein in 2026: How their stop-start spend is reshaping ad auctions (and what media buyers should do)\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/temu-shein-2026-ad-auction-volatility-media-buyers-uk\/\">Temu\u00a0and Shein in 2026: How their stop-start spend is reshaping ad auctions (and what media buyers should do)\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    March 30, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Mariana Nasreddine\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Mariana Nasreddine                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\" alt=\"From execution to orchestration: How to leverage generative AI without losing control\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/from-execution-to-orchestration-generative-ai-marketing-control\/\">From execution to orchestration: How to leverage generative AI without losing control<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    March 12, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"C\u00e9dric Bellenger\">\n                                  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href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/\">Strategy<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Stay Forward                        <\/h4>\n                        <p class=\"subtitle\">\n                            Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        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                   <li role=\"button\" @click=\"setActiveType('creative', 'Creative')\">\n                                    Creative                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Analytics')\">\n                                    Analytics                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'Development')\">\n                                    Development                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n                            <div class=\"d-flex flex-row align-items-center justify-content-center read-more-container\">\n                    <button x-cloak x-show=\"hasMorePosts\" x-on:click=\"loadMorePosts()\" x-bind:disabled=\"isLoading\"\n                        class=\"read-more-button\">\n                        <span x-show=\"isLoading\"> Loading&#8230;<\/span>\n                        <span x-show=\"!isLoading\">Load more Articles<\/span>\n                    <\/button>\n                <\/div>\n                    <\/div>\n\n    \n            <div data-role=\"discover-more-container\" class=\"w-100\">\n            <div class=\"title-container max-w-1400\">\n                <h5 class=\"title\">\n                    Discover more DAC Insights                <\/h5>\n\n                <a href=https:\/\/www.dacgroup.com\/en-gb\/discover\/                    class=\"more-content-large d-none d-lg-flex\">\n                    EXPLORE ALL INSIGHTS                    <svg width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n     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     <div>Explore all insights<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n               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