{"id":116712,"date":"2024-12-27T13:26:37","date_gmt":"2024-12-27T18:26:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116712"},"modified":"2026-09-03T15:50:14","modified_gmt":"2026-09-03T20:50:14","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":163555,\"title\":\"What marketers get wrong about ad frequency\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/analytics\\\/what-marketers-get-wrong-about-ad-frequency\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Gavin Bowick\",\"publishedDate\":\"July 30, 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\"},{\"id\":163681,\"title\":\"Apple Maps ads: What multi-location brands need to know\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/local-search\\\/apple-maps-ads-multi-location-brands\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris \\\/ Victoria Khinevich\",\"publishedDate\":\"July 29, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Apple-Maps-advertising-Blog1-875x438-1.jpg\"},{\"id\":162993,\"title\":\"The new age gate: What social media age restrictions mean for brands and advertisers\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/social-media-age-restrictions-brands-advertisers\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"July 03, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Social-media-age-restrictions-Blog1-875x438-1.jpg\"},{\"id\":162470,\"title\":\"AI won\u2019t fix bad customer data: Why CRM readiness comes first\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/analytics\\\/ai-wont-fix-bad-customer-data-crm-readiness\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Ruchika Dhunna\",\"publishedDate\":\"June 25, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\"},{\"id\":162257,\"title\":\"What should CMOs demand from a media partner today?\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/what-cmos-demand-from-media-partner-today\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Nasser Sahlool\",\"publishedDate\":\"June 04, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\"},{\"id\":162095,\"title\":\"Google Marketing Live 2026: 4 key takeaways\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/google-marketing-live-2026-key-takeaways\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"May 26, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/GML-Blog1-875x438-1.jpg\"},{\"id\":161598,\"title\":\"The YouTube content shift brands can\u2019t ignore\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/youtube-content-shift-brands-cant-ignore\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"May 06, 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"},{\"id\":161258,\"title\":\"Agentic AI is coming for search. Paid media is next.\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/agentic-ai-is-coming-for-search-paid-media-is-next\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"April 15, 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160898,\"title\":\"How the FIFA World Cup can help brands make meaningful connections\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"April 02, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"}];\n    window.cta_label = 'Read More'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"en-gb\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = 'u';\" :class=\"activeFilter === 'u' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/hub\/\">\n                                All                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'all';\" :class=\"activeFilter === 'all' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"#\">\n                                Blog                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'whitepapers';\" :class=\"activeFilter === 'whitepapers' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/discover\/white-papers\/\">\n                                White Papers                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'events';\" :class=\"activeFilter === 'events' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/series\/\">\n                                Deep Dive Series                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'localnews';\" :class=\"activeFilter === 'localnews' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/events\/\">\n                                Events                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'podcasts';\" :class=\"activeFilter === 'podcasts' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/webinars\/\">\n                                Webinars                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'aihub';\" :class=\"activeFilter === 'aihub' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/local-search-news\/\">\n                                Local Search News                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'x';\" :class=\"activeFilter === 'x' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/podcasts\/\">\n                                Podcasts                            <\/a>\n                        <\/button>\n                                                <\/div>\n        <\/div>\n\n    \n            <div data-role=\"image-title\" class=\"max-w-1400\">\n            <h3 class=\"title\">\n                Explore featured blog posts            <\/h3>\n        <\/div>\n\n                    <div data-role=\"main-article\" class=\"max-w-1400\">\n\n                <div data-category=\"POST\" class=\"position-relative main-post-image-container \"\n                    style=\"background-image: url(https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/AI-Search-Local-Choice-How-Restaurant-Brands-Win-Location-by-Location-660x625-Blog1.jpg);\">\n                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/AI-Search-Local-Choice-How-Restaurant-Brands-Win-Location-by-Location-660x625-Blog1.jpg\" alt=\"main article image\">\n                <\/div>\n\n                <div class=\"main-post-content-container\">\n                    <div class=\"main-post-topics\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/\" class=\"topic-item\">\n                                Local Search                            <\/a>\n\n                                                    \n                    <\/div>\n\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/ai-search-local-choice-how-restaurant-brands-win-location-by-location\/\">\n                        AI Search, Local Choice: How Restaurant Brands Win Location by Location                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                September 17, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Kyle Harris                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            For years, restaurant search was built around relatively predictable signals. A consumer searched for a category, a brand, or a dish; Google returned a set of nearby options; and the customer did the work of comparing them. AI is beginning to change that division of labor. With Ask Maps, Google can now respond to complex questions about real-world places, taking into account context such as route, opening hours, saved places, and user preferences. In August 2026, Google took that a step further by adding agentic food ordering: a consumer can ask Maps to find a particular dish along a route, and Google can identify restaurants that are open and relevant before adding the requested item to the cart through supported ordering partners. That changes the strategic question for restaurant marketers. Visibility still matters, but being visible is not the same as being eligible for a recommendation. When someone asks for a quick dinner on the way home, a drive-thru that is still open, or a particular dish that meets a dietary preference, Google needs enough location-specific information to decide which restaurants actually fit the request. For a chain, national brand strength can get you into the consideration set, but the final decision increasingly depends on what Google understands about the individual restaurant. Every location is developing its own AI identity One of the clearest examples of this shift is happening in reviews. In early 2026, Google began testing Gemini-powered local results that synthesize review content into themes such as \u201cPeople talk most about,\u201d \u201cPeople love to order,\u201d \u201cPeople go here for,\u201d and \u201cTips from reviewers.\u201d Instead of simply displaying a rating and leaving customers to interpret hundreds of reviews themselves, Google is beginning to summarize what it believes a location is known for. DAC documented the change and its implications for local search. That has a particularly important consequence for restaurant chains. Corporate may define the same brand promise, menu architecture, and positioning across a network, but customers do not experience the network; they experience individual restaurants. If reviews at one location consistently reference fast service, a particular sandwich, and a reliable drive-thru, while another location generates recurring comments about slow pickup or order accuracy, Google has the raw material to form two very different interpretations of those restaurants. This makes reputation a much richer source of local intelligence than an average star rating. Review language can reveal what customers associate with each location, which products or occasions stand out, and where operational reality is diverging from the brand promise. The implication is not that brands should attempt to manufacture phrases they want customers to use. It is that local reputation, customer experience, and search visibility are becoming more tightly connected because AI can extract meaning from unstructured feedback at a scale that was previously impractical. For multi-location brands, that creates a new question: Does the AI-generated understanding of each restaurant match what the brand wants that location to be known for? The answer may uncover opportunities that rankings alone never would. The menu is becoming machine-readable local inventory The same evolution is happening with restaurant menus. Google Business Profile can represent menus as structured information, including sections, dish names, descriptions, and prices. Google can also transcribe menu information from a restaurant website, let businesses choose a preferred menu source when multiple versions are detected, and generate a structured menu from a photo or PDF. For a small restaurant, some of these are convenient editing features. For an enterprise marketer, the more important signal is what they reveal about Google\u2019s direction: information that once existed only as an image, document, or webpage is increasingly being transformed into entities Google can understand. That matters because restaurant customers frequently search for the product before they search for the brand. They want a chicken sandwich, a breakfast wrap, an iced coffee, something vegetarian, or dinner under a certain price. AI makes those queries more complex because several needs can be expressed at once. A request for \u201csomething spicy I can pick up on my way home\u201d requires Google to understand much more than a restaurant category: it needs to understand the menu, the location, the route, operating status, and potentially the fulfillment option. This turns menu governance into a local search issue. For a restaurant chain, there can be several competing versions of the truth: the corporate menu, location-level availability, the ordering platform, the website, third-party providers, customer-uploaded menu photos, and information already stored by Google. The marketing challenge is therefore not simply to publish menu content; it is to ensure that Google receives a sufficiently accurate representation of what can actually be purchased at each restaurant. That becomes even more important around limited-time offers. QSR brands can invest heavily in national media to create demand for a new product, but the final search experience is local. If Google cannot confidently understand which locations offer the item, when it is available, or how someone can order it, some of that demand can leak out at the moment closest to conversion. Availability is becoming an eligibility signal Restaurant marketers have traditionally treated hours and service attributes as basic listing hygiene. AI-driven discovery gives them a much more important role. Google\u2019s restaurant-specific Business Profile guidance supports restaurant details such as menu content, attributes, photos, booking or ordering paths, while Business Profiles can distinguish service hours for options such as drive-through, delivery, takeout, and pickup. Those fields may sound operational but consider them in the context of Ask Maps. Google\u2019s example of agentic food ordering is not simply \u201cshow me Thai restaurants.\u201d The system is asked to find a particular dish for pickup on the user\u2019s route. It identifies restaurants that are open and serve the requested food, can account for factors such as dietary needs, and then connects the consumer to an ordering flow. In that environment, accuracy affects more than presentation. It can affect whether a location qualifies for the answer at all. A drive-thru that is open later than the dining room, a breakfast menu that ends at a specific time, a pickup option that differs from delivery, or an incorrect ordering path can determine whether the restaurant satisfies the request. This is an important shift for QSR marketers because many of their most valuable competitive advantages are inherently local and time sensitive. Convenience, proximity, speed, daypart availability, fulfillment options, and specific menu availability cannot be communicated effectively through a generic brand-level description. AI needs those signals at the individual-location level if it is going to make increasingly sophisticated decisions on the consumer\u2019s behalf. In other words, location data is moving from descriptive information to decisioning infrastructure. The brand no longer has exclusive control over the local truth There is another dimension to this transformation that enterprise brands cannot ignore: the information Google uses to understand a location does not come exclusively from the brand. In 2025, Google says Maps contributors suggested 80 million updates to business hours, contact information, and other business details. In August 2026, Google made contributing even easier by allowing people to suggest updates conversationally through Ask Maps. A user can even upload a photo of a storefront sign, have Maps detect the new hours from the image, and submit the proposed change for review. For a restaurant chain, this creates a far more dynamic version of local presence management. Corporate systems may say one thing, a franchise operator may communicate another, an ordering partner may maintain a third version, a customer may upload an outdated menu, and Google may infer additional information from reviews, photos, websites, and other signals. The local digital identity is effectively assembled from multiple sources. The job is therefore no longer just syndicating accurate information out to hundreds or thousands of profiles. It also requires observing what comes back. Which locations have been altered? Where is Google\u2019s understanding drifting away from the brand\u2019s source of truth? Which customer-generated signals are becoming prominent? Where are discrepancies appearing between menu data, operating hours, ordering paths, and the actual guest experience? For enterprise brands, scale makes this impossible to treat as a periodic housekeeping exercise. Local presence management increasingly requires a feedback loop: publish, monitor, identify anomalies, understand their impact, correct them, and learn from what those differences reveal about individual markets. Technology such as TransparenSEE is designed to centralize that work across large location networks, combining listings, reputation, monitoring, and location-level intelligence in one operating layer. Local measurement is getting better &#8211; but averages still hide the opportunity Google is also beginning to connect local interactions more directly with the broader analytics ecosystem. In June 2026, Google introduced a direct Google Business Profile and Google Analytics integration, allowing metrics such as website clicks, calls, directions, messages, bookings, interactions, and menu clicks to appear alongside website and app analytics. That is meaningful progress because local search activity has historically lived separately from much of the customer journey. But the current implementation also highlights the measurement challenge facing large restaurant brands. Google\u2019s native integration aggregates metrics when multiple Business Profiles are linked and does not currently allow marketers to segment those GBP metrics by individual profile, which limits its usefulness for enterprise location-level analysis. And those differences are precisely where the opportunity lies. A national average can show that menu engagement is rising while concealing the fact that one group of locations is outperforming dramatically and another is barely visible. It can show increasing direction requests without explaining whether they are concentrated around certain dayparts, markets, campaigns, or restaurant formats. It can show strong overall discovery while masking locations where competitors have become the preferred answer. The next stage of local measurement therefore needs to go beyond asking whether AI or Maps generated more interactions. Restaurant brands need to connect discovery with location-level business outcomes and competitive context. Which locations are appearing for strategically important occasions? Which restaurants are losing visibility despite strong underlying demand? Where do menu, reputation, or data gaps correlate with weaker performance? And, ultimately, where does stronger local visibility translate into more orders, visits, revenue, and repeat business? AI Search is an enterprise-to-local problem The rise of AI does not make the fundamentals of local marketing obsolete. It makes them more consequential. Accurate hours matter more when an AI system is deciding whether a restaurant is open enough to recommend. Menu information matters more when Google is interpreting dish-level intent. Reviews matter more when AI is summarizing what a location is known for. Ordering links matter more when the search experience can move directly from recommendation toward transaction. And local monitoring matters more when Google\u2019s understanding of a restaurant is being assembled from brand data, customer contributions, third parties, and AI-generated interpretations simultaneously. For single-location businesses, many of these challenges can still be handled individually. For restaurant chains, they become an enterprise data, governance, and intelligence challenge. The goal is not simply to keep thousands of listings complete. It is to make thousands of restaurants understandable enough to be discovered, accurate enough to be trusted, relevant enough to be selected, and connected enough to convert local intent into business. AI may increasingly decide which restaurants make the shortlist. But those decisions will still be made using the reality of each location. The next generation of restaurant search will be powered by AI &#8211; and won location by location.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/ai-search-local-choice-how-restaurant-brands-win-location-by-location\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Ads-Blog1-875x438-1.jpg\" alt=\"ChatGPT Ads: An emerging opportunity, but not yet a performance replacement\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/chatgpt-ads-emerging-consideration-opportunity\/\">ChatGPT Ads: An emerging opportunity, but not yet a performance replacement<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    September 16, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Zhenya Brisker\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Zhenya Brisker                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/09\/Free-Token-Lunch-Blog1-875x438-1.jpg\" alt=\"The free token lunch is over. Good.\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/the-free-token-lunch-is-over-smarter-ai-economics\/\">The free token lunch is over. Good.<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    September 03, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Dan Temby\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Dan Temby                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Latest-Innovations-in-Google-AI-Overviews-875x438-Blog1-1.jpg\" alt=\"Latest innovations in Google AI Overviews: How to get your content cited\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-ai-overviews-how-to-get-content-cited\/\">Latest innovations in Google AI Overviews: How to get your content cited<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    August 14, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Michael McManus\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Michael McManus                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/\">Search optimization<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Stay Forward                        <\/h4>\n                        <p class=\"subtitle\">\n                            Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6abcdfee31f6a'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        \n        <p class='hubspot-status' id='hubspot_form_6abcdfee31f6a_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6abcdfee31f6a');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.hubspot-status' ? document.querySelector('.hubspot-status') : document.getElementById('hubspot_form_6abcdfee31f6a_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Submit through the site's form proxy (form IDs stay server-side)\n            fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    form: 'newsletter',\n                    source: 'newsletter-inline',\n                    lang: 'en-gb',\n                    email: email,\n                    hp: form.querySelector('input[name=\\'dac_hp\\']').value,\n                    turnstileToken: (form.querySelector('[name=\\'cf-turnstile-response\\']') || {}).value || '',\n                    elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6abcdfee31f6a_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Form submitted successfully!\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    if(statusElement) {\n                        statusElement.textContent = (result.data && result.data.message) || \"There was an error submitting the form.\";\n                        statusElement.style.color = 'red';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                        statusElement.style.paddingTop = '10px';\n                    }\n                }\n            }))\n            .catch(error => {\n                console.error('Error:', error);\n                \/\/ Ensure we have the correct status element for this specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_6abcdfee31f6a_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"There was an error submitting the form.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SUBSCRIBE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                Explore all DAC blog posts            <\/h5>\n\n            <p>\n                Discover expert perspectives and actionable ideas to optimize your marketing strategy today.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filter by topic                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        All                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'Paid media')\"\n                            >\n                                Paid media                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Search optimization')\"\n                            >\n                                Search optimization                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'Local Search')\"\n                            >\n                                Local Search                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Strategy')\"\n                            >\n                                Strategy                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Creative')\"\n                            >\n                                Creative                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Proove Analytics')\"\n                            >\n                                Proove Analytics                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'Development')\"\n                            >\n                                Development                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n                    <button @click=\"setMenuVisibleTo(true)\" id=\"open-filter-button\">\n                        <span class=\"d-inline-flex justiy-content-center align-items-center\" x-text=\"selectedLabel\"><\/span>\n                        <span class=\"d-inline-block\">\n                            <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path\n                                    d=\"M4.16797 8.02515V1.06421C4.16797 0.591553 3.78125 0.204834 3.30859 0.204834C2.83594 0.204834 2.44922 0.591553 2.44922 1.06421V8.02515C0.988281 8.45483 0 9.7439 0 11.2048C0 12.6658 0.988281 13.9548 2.40625 14.3845V21.3455C2.40625 21.8181 2.79297 22.2048 3.26562 22.2048C3.73828 22.2048 4.125 21.8181 4.125 21.3455V14.3845C5.54297 13.9978 6.53125 12.7087 6.53125 11.2048C6.53125 9.70093 5.58594 8.45483 4.16797 8.02515ZM2.79297 12.6658C2.66406 12.6228 2.57812 12.5798 2.49219 12.5369C2.01953 12.2361 1.71875 11.7634 1.71875 11.2048C1.71875 10.6462 2.01953 10.1736 2.49219 9.8728C2.57812 9.82983 2.66406 9.78687 2.79297 9.7439C2.83594 9.7439 2.87891 9.70093 2.92188 9.70093C2.96484 9.70093 3.00781 9.70093 3.00781 9.65796C3.09375 9.65796 3.17969 9.65796 3.26562 9.65796C3.35156 9.65796 3.4375 9.65796 3.52344 9.70093C3.56641 9.70093 3.60937 9.70093 3.60937 9.7439C3.65234 9.7439 3.69531 9.78687 3.73828 9.78687C3.86719 9.82983 3.95312 9.8728 4.03906 9.91577C4.51172 10.2166 4.8125 10.6892 4.8125 11.2478C4.8125 11.8064 4.51172 12.2791 4.03906 12.5798C3.99609 12.5798 3.86719 12.6228 3.78125 12.6658C3.73828 12.6658 3.69531 12.7087 3.65234 12.7087C3.60938 12.7087 3.56641 12.7087 3.56641 12.7517C3.48047 12.7517 3.39453 12.7947 3.30859 12.7947C3.22266 12.7947 3.13672 12.7947 3.05078 12.7517C3.00781 12.7517 2.96484 12.7517 2.96484 12.7087C2.87891 12.7087 2.83594 12.6658 2.79297 12.6658Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M11.8594 2.3103V1.06421C11.8594 0.591553 11.4727 0.204834 11 0.204834C10.5273 0.204834 10.1406 0.591553 10.1406 1.06421V2.3103C8.72266 2.69702 7.73438 3.98608 7.73438 5.48999C7.73438 6.9939 8.72266 8.23999 10.1406 8.66968V21.3884C10.1406 21.8611 10.5273 22.2478 11 22.2478C11.4727 22.2478 11.8594 21.8611 11.8594 21.3884V8.62671C13.2773 8.23999 14.2656 6.95093 14.2656 5.44702C14.2656 3.94312 13.2773 2.69702 11.8594 2.3103ZM11.3437 6.95093C11.3008 6.95093 11.2578 6.95093 11.2578 6.9939C11.1719 6.9939 11.0859 7.03687 11 7.03687C10.9141 7.03687 10.8281 7.03687 10.7422 6.9939C10.6992 6.9939 10.6562 6.9939 10.6562 6.95093C10.6133 6.95093 10.5703 6.90796 10.5273 6.90796C10.3984 6.86499 10.3125 6.82202 10.2266 6.77905C9.75391 6.47827 9.45312 6.00562 9.45312 5.44702C9.45312 4.88843 9.75391 4.41577 10.2266 4.11499C10.3125 4.07202 10.3984 4.02905 10.5273 3.98608C10.5703 3.98608 10.6133 3.94312 10.6562 3.94312C10.6992 3.94312 10.7422 3.94312 10.7422 3.90015C10.8281 3.90015 10.9141 3.85718 11 3.85718C11.0859 3.85718 11.1719 3.85718 11.2578 3.90015C11.3008 3.90015 11.3437 3.90015 11.3437 3.94312C11.3867 3.94312 11.4297 3.98608 11.4727 3.98608C11.6016 4.07202 11.6875 4.11499 11.7734 4.15796C12.2461 4.45874 12.5469 4.9314 12.5469 5.48999C12.5469 6.04858 12.2461 6.52124 11.7734 6.82202C11.6875 6.86499 11.6016 6.90796 11.4727 6.95093C11.4297 6.95093 11.3867 6.95093 11.3437 6.95093Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M19.5508 12.9236V1.06421C19.5508 0.591553 19.1641 0.204834 18.6914 0.204834C18.2187 0.204834 17.832 0.591553 17.832 1.06421V12.9236C16.4141 13.3103 15.4258 14.5994 15.4258 16.1033C15.4258 17.6072 16.4141 18.8533 17.832 19.283V21.3455C17.832 21.8181 18.2187 22.2048 18.6914 22.2048C19.1641 22.2048 19.5508 21.8181 19.5508 21.3455V19.283C20.9687 18.8962 21.957 17.6072 21.957 16.1033C21.957 14.5994 20.9687 13.3533 19.5508 12.9236ZM19.0781 17.6072C19.0352 17.6072 18.9922 17.6072 18.9922 17.6501C18.9062 17.6501 18.8203 17.6931 18.7344 17.6931C18.6484 17.6931 18.5625 17.6931 18.4766 17.6501C18.4336 17.6501 18.3906 17.6501 18.3906 17.6072C18.3477 17.6072 18.3047 17.5642 18.2617 17.5642C18.1328 17.5212 18.0469 17.4783 17.9609 17.4353C17.4883 17.1345 17.1875 16.6619 17.1875 16.1033C17.1875 15.5447 17.4883 15.072 17.9609 14.7712C18.0469 14.7283 18.1328 14.6853 18.2617 14.6423C18.3047 14.6423 18.3477 14.5994 18.3906 14.5994C18.4336 14.5994 18.4766 14.5994 18.4766 14.5564C18.5625 14.5564 18.6484 14.5134 18.7344 14.5134C18.8203 14.5134 18.9062 14.5134 18.9922 14.5564C19.0352 14.5564 19.0781 14.5564 19.0781 14.5994C19.1211 14.5994 19.1641 14.6423 19.207 14.6423C19.3359 14.6853 19.4219 14.7283 19.5078 14.7712C19.9805 15.072 20.2812 15.5447 20.2812 16.1033C20.2812 16.6619 19.9805 17.1345 19.5078 17.4353C19.4219 17.4783 19.3359 17.5212 19.207 17.5642C19.1211 17.5642 19.1211 17.6072 19.0781 17.6072Z\"\n                                    fill=\"#171616\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/button>\n                <\/div>\n\n                <aside x-show=\"isMenuShowing\" x-cloak @click=\"setMenuVisibleTo(false)\" data-role=\"sliding-filter-menu\">\n                    <div @click.stop x-show=\"isMenuShowing\" x-transition:enter=\"transition ease-out duration-300\"\n                        x-transition:enter-start=\"translate-x-outside\" x-transition:enter-end=\"transition-x-inside\"\n                        x-transition:leave=\"transition ease-in duration-300\" x-transition:leave-start=\"translate-x-inside\"\n                        x-transition:leave-end=\"translate-x-outside\" class=\"menu-content\">\n                        <ul class=\"d-flex flex-column\">\n                            <li @click=\"setMenuVisibleTo(false)\" role=\"button\">\n                                <span class=\"d-inline-block pb-1\">\n                                    <svg width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            All                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'Paid media')\">\n                                    Paid media                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Search optimization')\">\n                                    Search optimization                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'Local Search')\">\n                                    Local Search                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Strategy')\">\n                                    Strategy                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Creative')\">\n                                    Creative                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Proove Analytics')\">\n                                    Proove Analytics                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'Development')\">\n                                    Development                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n                            <div class=\"d-flex flex-row align-items-center justify-content-center read-more-container\">\n                    <button x-cloak x-show=\"hasMorePosts\" x-on:click=\"loadMorePosts()\" x-bind:disabled=\"isLoading\"\n                        class=\"read-more-button\">\n                        <span x-show=\"isLoading\"> Loading&#8230;<\/span>\n                        <span x-show=\"!isLoading\">Load more Articles<\/span>\n                    <\/button>\n                <\/div>\n                    <\/div>\n\n    \n            <div data-role=\"discover-more-container\" class=\"w-100\">\n            <div class=\"title-container max-w-1400\">\n                <h5 class=\"title\">\n                    Discover more DAC Insights                <\/h5>\n\n                <a href=https:\/\/www.dacgroup.com\/en-gb\/discover\/                    class=\"more-content-large d-none d-lg-flex\">\n                    EXPLORE ALL INSIGHTS                    <svg width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/discover\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explore all insights<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6abcdfee8d647'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6abcdfee8d647');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":116688,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/blog-dac-gutenberg.php","meta":{"content-type":"","footnotes":""},"class_list":["post-116712","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | DAC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T20:50:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\",\"name\":\"Blog | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2024-12-27T18:26:37+00:00\",\"dateModified\":\"2026-09-03T20:50:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","og_locale":"en_GB","og_type":"article","og_title":"Blog | DAC","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-09-03T20:50:14+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","name":"Blog | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2024-12-27T18:26:37+00:00","dateModified":"2026-09-03T20:50:14+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.dacgroup.com\/en-gb\/insights\/"},{"@type":"ListItem","position":3,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=116712"}],"version-history":[{"count":3,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116712\/revisions"}],"predecessor-version":[{"id":165109,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116712\/revisions\/165109"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116688"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=116712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}