{"id":116712,"date":"2024-12-27T13:26:37","date_gmt":"2024-12-27T18:26:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116712"},"modified":"2025-10-22T12:03:56","modified_gmt":"2025-10-22T17:03:56","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":162470,\"title\":\"AI won\u2019t fix bad customer data: Why CRM readiness comes first\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/analytics\\\/ai-wont-fix-bad-customer-data-crm-readiness\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Ruchika Dhunna\",\"publishedDate\":\"June 25, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\"},{\"id\":162257,\"title\":\"What should CMOs demand from a media partner today?\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/what-cmos-demand-from-media-partner-today\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Nasser Sahlool\",\"publishedDate\":\"June 04, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\"},{\"id\":162095,\"title\":\"Google Marketing Live 2026: 4 key takeaways\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/google-marketing-live-2026-key-takeaways\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"May 26, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/GML-Blog1-875x438-1.jpg\"},{\"id\":161598,\"title\":\"The YouTube content shift brands can\u2019t ignore\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/youtube-content-shift-brands-cant-ignore\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"May 06, 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"},{\"id\":161258,\"title\":\"Agentic AI is coming for search. Paid media is next.\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/agentic-ai-is-coming-for-search-paid-media-is-next\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"April 15, 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160898,\"title\":\"How the FIFA World Cup can help brands make meaningful connections\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"April 02, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"},{\"id\":160465,\"title\":\"Temu\u00a0and Shein in 2026: How their stop-start spend is reshaping ad auctions (and what media buyers should do)\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/temu-shein-2026-ad-auction-volatility-media-buyers-uk\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"March 30, 2026\",\"read_time\":\"12 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Temu-Shein-875x438-Blog1-1.jpg\"},{\"id\":159878,\"title\":\"From execution to orchestration: How to leverage generative AI without losing control\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/from-execution-to-orchestration-generative-ai-marketing-control\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"C\u00e9dric Bellenger\",\"publishedDate\":\"March 12, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Execution-to-Orchestration-875x438-Blog1.jpg\"},{\"id\":158748,\"title\":\"ChatGPT\u00a0ads\u00a0are\u00a0here: Opportunity,\u00a0open\u00a0questions, and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/chatgpt-ads-what-brands-need-to-know\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-gb\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"February 23, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-ads-are-official-875x438-Blog1.jpg\"}];\n    window.cta_label = 'Read More'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"en-gb\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = 'u';\" :class=\"activeFilter === 'u' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/hub\/\">\n                                All                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'all';\" :class=\"activeFilter === 'all' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"#\">\n                                Blog                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'whitepapers';\" :class=\"activeFilter === 'whitepapers' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/discover\/white-papers\/\">\n                                White Papers                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'events';\" :class=\"activeFilter === 'events' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/series\/\">\n                                Deep Dive Series                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'localnews';\" :class=\"activeFilter === 'localnews' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/events\/\">\n                                Events                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'podcasts';\" :class=\"activeFilter === 'podcasts' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/webinars\/\">\n                                Webinars                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'aihub';\" :class=\"activeFilter === 'aihub' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/local-search-news\/\">\n                                Local Search News                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'x';\" :class=\"activeFilter === 'x' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/en-gb\/insights\/podcasts\/\">\n                                Podcasts                            <\/a>\n                        <\/button>\n                                                <\/div>\n        <\/div>\n\n    \n            <div data-role=\"image-title\" class=\"max-w-1400\">\n            <h3 class=\"title\">\n                Explore featured blog posts            <\/h3>\n        <\/div>\n\n                    <div data-role=\"main-article\" class=\"max-w-1400\">\n\n                <div data-category=\"POST\" class=\"position-relative main-post-image-container \"\n                    style=\"background-image: url(https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Latest-Innovations-in-Google-AI-Overviews-660x625-Blog1-1.jpg);\">\n                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Latest-Innovations-in-Google-AI-Overviews-660x625-Blog1-1.jpg\" alt=\"main article image\">\n                <\/div>\n\n                <div class=\"main-post-content-container\">\n                    <div class=\"main-post-topics\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/\" class=\"topic-item\">\n                                Search optimization                            <\/a>\n\n                                                    \n                    <\/div>\n\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-ai-overviews-how-to-get-content-cited\/\">\n                        Latest innovations in Google AI Overviews: How to get your content cited                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                August 14, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Michael McManus                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            In short: Google AI Overviews are changing how people discover information, making it increasingly important for brands to create authoritative, well-structured content that Google&#8217;s AI can confidently cite. Google AI Overviews are reshaping search by answering more questions directly within Google&#8217;s results, changing how users discover information and how brands earn visibility. Learn why AI Overviews matter, how to optimise your content for AI-generated search, and the latest innovations shaping Google&#8217;s AI-powered search experience. Google&#8217;s AI-powered search experience is changing rapidly. Instead of simply ranking webpages, Google increasingly answers users&#8217; questions directly through AI-generated summaries that appear above traditional search results. For marketers, this shift is changing how visibility is earned, how users engage with search results, and what it takes to attract qualified organic traffic. As AI-powered search becomes more common, success is no longer just about ranking first. Businesses also need to create content that Google&#8217;s AI considers authoritative enough to cite. That means understanding how AI Overviews work, how they&#8217;re affecting search behaviour, and how to optimise content for both traditional rankings and AI-generated results. Why Google AI Overviews matter AI Overviews have fundamentally changed how Google displays search results, with significant implications for visibility, authority, and user behaviour. As AI-generated answers appear for more searches\u2014particularly informational queries\u2014they are expanding zero-click search behaviour by providing answers directly within Google&#8217;s search results. According to Google, AI Overviews are now available in more than 200 countries and territories and 40+ languages, and have driven more than a 10% increase in usage for the types of queries where they appear in major markets like the U.S. and India. For users, AI-generated summaries often mean faster answers to their questions. For website owners, they represent a shift in how visibility is earned and how organic traffic is generated. How are AI Overviews affecting traditional search traffic? AI Overviews are changing traditional search traffic by answering many users&#8217; questions directly in the search results, reducing the likelihood of clicks to websites. However, for brands that earn AI citations, the resulting traffic can be even more valuable than traditional organic visits. Google AI Overviews are most commonly triggered by informational, question-based searches, including queries beginning with &#8220;how,&#8221; &#8220;what is,&#8221; and &#8220;why.&#8221; Transactional and navigational searches are far less likely to generate AI Overviews. This shift is already influencing how people interact with search results. A recent Pew Research Center analysis found that users clicked a traditional search result on only 8% of searches that displayed an AI Overview, compared with 15% of searches without one. It also found that users clicked a source cited within the AI Overview itself only 1% of the time. The takeaway is clear: AI Overviews are reshaping how users discover information. As AI-generated answers become more prominent, publishers and marketers need to rethink how they earn visibility and clicks rather than relying solely on traditional organic rankings. What are Google AI Overviews? Google&#8217;s AI Overviews are AI-generated summaries that appear at the very top of Google&#8217;s search results, often referred to as &#8220;position zero.&#8221; Instead of displaying only the traditional blue links, Google uses generative AI to provide concise answers that combine information from multiple trusted sources, helping users find answers faster without leaving the search results page. For many informational searches, AI Overviews have changed how people interact with Google. Users can expand an overview into Google&#8217;s AI-powered search experience to ask follow-up questions, explore topics in more depth, and refine their searches through a conversational interface. For commercial queries, Google may also display sponsored content alongside or below AI-generated results. How to optimise your content for Google AI Overviews Appearing in Google AI Overviews requires more than simply ranking well in traditional search results. Google&#8217;s AI is designed to identify and surface content that answers users&#8217; questions immediately, demonstrates expertise, and is supported by trustworthy sources. As AI Overviews become more common, businesses need to optimise their content not only to rank well but also to become trusted sources that Google&#8217;s AI can confidently cite. The following best practices can improve your chances of being featured. 1. Create content that answers questions clearly AI Overviews are designed to deliver direct answers, so your content should do the same. Structure important information using concise paragraphs, descriptive headings, bullet points, tables, and step-by-step explanations where appropriate. Optimise the opening section of your content so it answers the primary question immediately before expanding with supporting detail. The easier your content is to scan and understand, the more likely it is to be selected as a reliable source. 2. Build credibility beyond your website Google&#8217;s AI models look for signals of trust across the web, not just on your own site. Earn brand mentions, reviews, and citations from respected third-party websites, industry publications, and independent review platforms to help build your site&#8217;s authority and validate your expertise. The more consistently your brand is referenced by authoritative sources, the stronger your credibility becomes in the eyes of both Google and its AI systems. 3. Establish topical authority Rather than publishing isolated one-off articles, create comprehensive content around the subjects that matter most to your audience. Creating pillar pages supported by detailed, related content demonstrates depth of expertise and helps Google understand your authority on a topic. A well-connected content strategy increases your likelihood of being referenced in AI Overviews while also strengthening your overall organic search performance. 4. Structure content for AI and search engines Well-organised pages are easier for both users and AI systems to interpret. Use a logical heading hierarchy with a single H1 and descriptive H2s and H3s, write meaningful internal links that clearly describe their destination, and implement relevant structured data such as Article, FAQ, Product, or HowTo schema where applicable. These elements make your content easier to interpret, extract, and cite within Google&#8217;s AI-generated search experiences. Latest Google AI Overviews innovations Google&#8217;s AI Overviews are here to stay and continue to evolve rapidly, now reaching more than 2 billion monthly active users across more than 200 countries and 40 languages. Google&#8217;s AI-powered search experience is also expanding beyond AI-generated summaries, introducing new features that continue to reshape how users discover information. Generate images inside AI Overviews Google recently launched the ability to create images directly within AI Overviews using its latest Nano Banana model. With AI Overviews already answering many queries without requiring a click, generated images expand Google&#8217;s ability to satisfy search intent directly within the search experience. Rather than directing users to published image content, Google can now create original visuals inside search results, reducing opportunities for websites to earn visibility and traffic from both text and image searches. News updates and Top Stories inside AI Overviews Google has also introduced Top Stories within AI Overviews for eligible searches. Announced as part of Google&#8217;s &#8220;Fresh perspectives, new updates and prominent links&#8221; initiative, this feature highlights timely articles and Preferred Sources for developing topics. It creates another opportunity for news publishers to gain visibility and traffic directly from Google&#8217;s AI-powered search experience. What marketers should do now Google AI Overviews are reshaping how people discover and consume information, making them a permanent part of the search experience rather than a passing trend. While they are reducing clicks for many informational searches, they also create new opportunities for brands that produce original, authoritative content and optimise for AI-driven search. Success is no longer just about ranking first in traditional search results. It&#8217;s about becoming a trusted source that Google&#8217;s AI can confidently reference and recommend. By investing in high-quality content, demonstrating expertise, and building a recognisable brand, marketers can improve their visibility in AI Overviews while continuing to drive qualified traffic as search evolves. At DAC, we help brands build search strategies that perform across both traditional search and AI-powered experiences. From technical SEO and content strategy to AI Overview optimisation, we help marketers build the authority, visibility, and trust needed to succeed as search continues to evolve. Let\u2019s talk.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-ai-overviews-how-to-get-content-cited\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\" alt=\"What marketers get wrong about ad frequency\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/what-marketers-get-wrong-about-ad-frequency\/\">What marketers get wrong about ad frequency<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    July 30, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Gavin Bowick\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Gavin Bowick                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Apple-Maps-advertising-Blog1-875x438-1.jpg\" alt=\"Apple Maps ads: What multi-location brands need to know\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/apple-maps-ads-multi-location-brands\/\">Apple Maps ads: What multi-location brands need to know<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    July 29, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Kyle Harris \/ Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Kyle Harris \/ Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/\">Local Search<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Social-media-age-restrictions-Blog1-875x438-1.jpg\" alt=\"The new age gate: What social media age restrictions mean for brands and advertisers\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/social-media-age-restrictions-brands-advertisers\/\">The new age gate: What social media age restrictions mean for brands and advertisers<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    July 03, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Jenna Watson\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Jenna Watson                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Stay Forward                        <\/h4>\n                        <p class=\"subtitle\">\n                            Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a88942407db7'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        \n        <p class='hubspot-status' id='hubspot_form_6a88942407db7_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6a88942407db7');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.hubspot-status' ? document.querySelector('.hubspot-status') : document.getElementById('hubspot_form_6a88942407db7_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Submit through the site's form proxy (form IDs stay server-side)\n            fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    form: 'newsletter',\n                    source: 'newsletter-inline',\n                    lang: 'en-gb',\n                    email: email,\n                    hp: form.querySelector('input[name=\\'dac_hp\\']').value,\n                    turnstileToken: (form.querySelector('[name=\\'cf-turnstile-response\\']') || {}).value || '',\n                    elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a88942407db7_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Form submitted successfully!\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    if(statusElement) {\n                        statusElement.textContent = (result.data && result.data.message) || \"There was an error submitting the form.\";\n                        statusElement.style.color = 'red';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                        statusElement.style.paddingTop = '10px';\n                    }\n                }\n            }))\n            .catch(error => {\n                console.error('Error:', error);\n                \/\/ Ensure we have the correct status element for this specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_6a88942407db7_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"There was an error submitting the form.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SUBSCRIBE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                Explore all DAC blog posts            <\/h5>\n\n            <p>\n                Discover expert perspectives and actionable ideas to optimize your marketing strategy today.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filter by topic                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        All                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'Paid media')\"\n                            >\n                                Paid media                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Search optimization')\"\n                            >\n                                Search optimization                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'Local Search')\"\n                            >\n                                Local Search                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Strategy')\"\n                            >\n                                Strategy                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Creative')\"\n                            >\n                                Creative                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Proove Analytics')\"\n                            >\n                                Proove Analytics                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'Development')\"\n                            >\n                                Development                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n                    <button @click=\"setMenuVisibleTo(true)\" id=\"open-filter-button\">\n                        <span class=\"d-inline-flex justiy-content-center align-items-center\" x-text=\"selectedLabel\"><\/span>\n                        <span class=\"d-inline-block\">\n                            <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path\n                                    d=\"M4.16797 8.02515V1.06421C4.16797 0.591553 3.78125 0.204834 3.30859 0.204834C2.83594 0.204834 2.44922 0.591553 2.44922 1.06421V8.02515C0.988281 8.45483 0 9.7439 0 11.2048C0 12.6658 0.988281 13.9548 2.40625 14.3845V21.3455C2.40625 21.8181 2.79297 22.2048 3.26562 22.2048C3.73828 22.2048 4.125 21.8181 4.125 21.3455V14.3845C5.54297 13.9978 6.53125 12.7087 6.53125 11.2048C6.53125 9.70093 5.58594 8.45483 4.16797 8.02515ZM2.79297 12.6658C2.66406 12.6228 2.57812 12.5798 2.49219 12.5369C2.01953 12.2361 1.71875 11.7634 1.71875 11.2048C1.71875 10.6462 2.01953 10.1736 2.49219 9.8728C2.57812 9.82983 2.66406 9.78687 2.79297 9.7439C2.83594 9.7439 2.87891 9.70093 2.92188 9.70093C2.96484 9.70093 3.00781 9.70093 3.00781 9.65796C3.09375 9.65796 3.17969 9.65796 3.26562 9.65796C3.35156 9.65796 3.4375 9.65796 3.52344 9.70093C3.56641 9.70093 3.60937 9.70093 3.60937 9.7439C3.65234 9.7439 3.69531 9.78687 3.73828 9.78687C3.86719 9.82983 3.95312 9.8728 4.03906 9.91577C4.51172 10.2166 4.8125 10.6892 4.8125 11.2478C4.8125 11.8064 4.51172 12.2791 4.03906 12.5798C3.99609 12.5798 3.86719 12.6228 3.78125 12.6658C3.73828 12.6658 3.69531 12.7087 3.65234 12.7087C3.60938 12.7087 3.56641 12.7087 3.56641 12.7517C3.48047 12.7517 3.39453 12.7947 3.30859 12.7947C3.22266 12.7947 3.13672 12.7947 3.05078 12.7517C3.00781 12.7517 2.96484 12.7517 2.96484 12.7087C2.87891 12.7087 2.83594 12.6658 2.79297 12.6658Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M11.8594 2.3103V1.06421C11.8594 0.591553 11.4727 0.204834 11 0.204834C10.5273 0.204834 10.1406 0.591553 10.1406 1.06421V2.3103C8.72266 2.69702 7.73438 3.98608 7.73438 5.48999C7.73438 6.9939 8.72266 8.23999 10.1406 8.66968V21.3884C10.1406 21.8611 10.5273 22.2478 11 22.2478C11.4727 22.2478 11.8594 21.8611 11.8594 21.3884V8.62671C13.2773 8.23999 14.2656 6.95093 14.2656 5.44702C14.2656 3.94312 13.2773 2.69702 11.8594 2.3103ZM11.3437 6.95093C11.3008 6.95093 11.2578 6.95093 11.2578 6.9939C11.1719 6.9939 11.0859 7.03687 11 7.03687C10.9141 7.03687 10.8281 7.03687 10.7422 6.9939C10.6992 6.9939 10.6562 6.9939 10.6562 6.95093C10.6133 6.95093 10.5703 6.90796 10.5273 6.90796C10.3984 6.86499 10.3125 6.82202 10.2266 6.77905C9.75391 6.47827 9.45312 6.00562 9.45312 5.44702C9.45312 4.88843 9.75391 4.41577 10.2266 4.11499C10.3125 4.07202 10.3984 4.02905 10.5273 3.98608C10.5703 3.98608 10.6133 3.94312 10.6562 3.94312C10.6992 3.94312 10.7422 3.94312 10.7422 3.90015C10.8281 3.90015 10.9141 3.85718 11 3.85718C11.0859 3.85718 11.1719 3.85718 11.2578 3.90015C11.3008 3.90015 11.3437 3.90015 11.3437 3.94312C11.3867 3.94312 11.4297 3.98608 11.4727 3.98608C11.6016 4.07202 11.6875 4.11499 11.7734 4.15796C12.2461 4.45874 12.5469 4.9314 12.5469 5.48999C12.5469 6.04858 12.2461 6.52124 11.7734 6.82202C11.6875 6.86499 11.6016 6.90796 11.4727 6.95093C11.4297 6.95093 11.3867 6.95093 11.3437 6.95093Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M19.5508 12.9236V1.06421C19.5508 0.591553 19.1641 0.204834 18.6914 0.204834C18.2187 0.204834 17.832 0.591553 17.832 1.06421V12.9236C16.4141 13.3103 15.4258 14.5994 15.4258 16.1033C15.4258 17.6072 16.4141 18.8533 17.832 19.283V21.3455C17.832 21.8181 18.2187 22.2048 18.6914 22.2048C19.1641 22.2048 19.5508 21.8181 19.5508 21.3455V19.283C20.9687 18.8962 21.957 17.6072 21.957 16.1033C21.957 14.5994 20.9687 13.3533 19.5508 12.9236ZM19.0781 17.6072C19.0352 17.6072 18.9922 17.6072 18.9922 17.6501C18.9062 17.6501 18.8203 17.6931 18.7344 17.6931C18.6484 17.6931 18.5625 17.6931 18.4766 17.6501C18.4336 17.6501 18.3906 17.6501 18.3906 17.6072C18.3477 17.6072 18.3047 17.5642 18.2617 17.5642C18.1328 17.5212 18.0469 17.4783 17.9609 17.4353C17.4883 17.1345 17.1875 16.6619 17.1875 16.1033C17.1875 15.5447 17.4883 15.072 17.9609 14.7712C18.0469 14.7283 18.1328 14.6853 18.2617 14.6423C18.3047 14.6423 18.3477 14.5994 18.3906 14.5994C18.4336 14.5994 18.4766 14.5994 18.4766 14.5564C18.5625 14.5564 18.6484 14.5134 18.7344 14.5134C18.8203 14.5134 18.9062 14.5134 18.9922 14.5564C19.0352 14.5564 19.0781 14.5564 19.0781 14.5994C19.1211 14.5994 19.1641 14.6423 19.207 14.6423C19.3359 14.6853 19.4219 14.7283 19.5078 14.7712C19.9805 15.072 20.2812 15.5447 20.2812 16.1033C20.2812 16.6619 19.9805 17.1345 19.5078 17.4353C19.4219 17.4783 19.3359 17.5212 19.207 17.5642C19.1211 17.5642 19.1211 17.6072 19.0781 17.6072Z\"\n                                    fill=\"#171616\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/button>\n                <\/div>\n\n                <aside x-show=\"isMenuShowing\" x-cloak @click=\"setMenuVisibleTo(false)\" data-role=\"sliding-filter-menu\">\n                    <div @click.stop x-show=\"isMenuShowing\" x-transition:enter=\"transition ease-out duration-300\"\n                        x-transition:enter-start=\"translate-x-outside\" x-transition:enter-end=\"transition-x-inside\"\n                        x-transition:leave=\"transition ease-in duration-300\" x-transition:leave-start=\"translate-x-inside\"\n                        x-transition:leave-end=\"translate-x-outside\" class=\"menu-content\">\n                        <ul class=\"d-flex flex-column\">\n                            <li @click=\"setMenuVisibleTo(false)\" role=\"button\">\n                                <span class=\"d-inline-block pb-1\">\n                                    <svg width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            All                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'Paid media')\">\n                                    Paid media                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Search optimization')\">\n                                    Search optimization                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'Local Search')\">\n                                    Local Search                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Strategy')\">\n                                    Strategy                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Creative')\">\n                                    Creative                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Proove Analytics')\">\n                                    Proove Analytics                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'Development')\">\n                                    Development                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n                            <div class=\"d-flex flex-row align-items-center justify-content-center read-more-container\">\n                    <button x-cloak x-show=\"hasMorePosts\" x-on:click=\"loadMorePosts()\" x-bind:disabled=\"isLoading\"\n                        class=\"read-more-button\">\n                        <span x-show=\"isLoading\"> Loading&#8230;<\/span>\n                        <span x-show=\"!isLoading\">Load more Articles<\/span>\n                    <\/button>\n                <\/div>\n                    <\/div>\n\n    \n            <div data-role=\"discover-more-container\" class=\"w-100\">\n            <div class=\"title-container max-w-1400\">\n                <h5 class=\"title\">\n                    Discover more DAC Insights                <\/h5>\n\n                <a href=https:\/\/www.dacgroup.com\/en-gb\/discover\/                    class=\"more-content-large d-none d-lg-flex\">\n                    EXPLORE ALL INSIGHTS                    <svg width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/discover\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explore all insights<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a88942456c65'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a88942456c65');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":116688,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/blog-dac-gutenberg.php","meta":{"content-type":"","footnotes":""},"class_list":["post-116712","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | DAC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T17:03:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\",\"name\":\"Blog | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2024-12-27T18:26:37+00:00\",\"dateModified\":\"2025-10-22T17:03:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","og_locale":"en_GB","og_type":"article","og_title":"Blog | DAC","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-10-22T17:03:56+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/","name":"Blog | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2024-12-27T18:26:37+00:00","dateModified":"2025-10-22T17:03:56+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.dacgroup.com\/en-gb\/insights\/"},{"@type":"ListItem","position":3,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=116712"}],"version-history":[{"count":3,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116712\/revisions"}],"predecessor-version":[{"id":151904,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116712\/revisions\/151904"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/pages\/116688"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=116712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}