{"id":156041,"date":"2026-01-14T07:08:25","date_gmt":"2026-01-14T12:08:25","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=events&p=156041"},"modified":"2026-02-23T04:24:44","modified_gmt":"2026-02-23T09:24:44","slug":"performance-marketing-unlocked-2026","status":"publish","type":"events","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/events\/performance-marketing-unlocked-2026\/","title":{"rendered":"Performance Marketing Unlocked"},"content":{"rendered":"\n
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\n DAC<\/a>\"\"Insights<\/a>\"\"Events<\/a> <\/div>\n\n
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\n \n EVENTS <\/span>\n\n

\n Performance Marketing Unlocked <\/h1>\n

\n Unlocking smarter performance, personalisation, and omnichannel growth <\/p>\n \n \n \n

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\n London, United Kingdom <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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This 3rd and 4th of March, DAC will be attending Performance Marketing Unlocked<\/strong><\/a>, a leading industry event focused on performance-driven strategies, innovation, and the evolving role of data, technology, and customer experience in modern marketing.<\/p>

As part of the Day 1 agenda, Mike Fantis, VP & Managing Partner at DAC<\/strong>, will speak from 11:35 to 11:55<\/strong> on The Arena stage<\/strong> with his session:<\/p>

\u201cYou don\u2019t have a personalisation or an omnichannel problem. You have a fear problem (and maybe a time problem.)\u201d<\/em><\/strong><\/p>

While many brands believe their challenges lie in technology or channel complexity, the reality is often different. In this session, Mike will explore how organisational hesitation, risk aversion, and time pressures are the real blockers preventing brands from fully embracing personalisation and omnichannel strategies.<\/p>

He will share practical perspectives on how marketing leaders can move past these barriers, make more confident decisions, and unlock performance by aligning strategy, data, and execution across the full customer journey.<\/p>

Our team looks forward to engaging with industry peers, sharing insights, and contributing to discussions on how brands can turn ambition into measurable performance.<\/p> <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n

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Get to know the experts<\/h2>\n\n
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\n \"Mike\n <\/div>\n\n
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\n Mike Fantis <\/p>\n

\n Vice President, Managing Partner, UK <\/p>\n <\/div>\n\n <\/div>\n <\/article>\n\n <\/div>\n <\/div> \n <\/section>\n","protected":false},"featured_media":156050,"menu_order":0,"template":"","meta":{"content-type":""},"events-service-type":[],"event_type":[],"event-category":[],"class_list":["post-156041","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPerformance Marketing Unlocked | DAC<\/title>\n<meta name=\"description\" content=\"DAC will attend Performance Marketing Unlocked, where Mike Fantis, VP & Managing Partner, will speak on personalisation, omnichannel strategy, and the real barriers preventing brands from moving forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/events\/performance-marketing-unlocked-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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