{"id":150513,"date":"2025-10-02T11:28:47","date_gmt":"2025-10-02T16:28:47","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/rachel-kaplan-2\/"},"modified":"2025-10-02T11:28:47","modified_gmt":"2025-10-02T16:28:47","slug":"rachel-kaplan","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/contributing-experts\/rachel-kaplan\/","title":{"rendered":"Rachel Kaplan"},"content":{"rendered":"<p>Rachel Kaplan is a Digital and Content Strategist at DAC, where she brings a blend of creativity and structure to every brief, from building editorial calendars to designing content strategies rooted in customer journeys. With a background spanning media planning, social strategy, and content creation in the entertainment and retail sectors, she\u2019s worked on campaigns for award-winning films and consumer brands alike. At DAC, Rachel helps ensure that every piece of content, organic or paid, is purposeful, platform-appropriate, and performance-driven. Her approach is shaped by a sharp eye for storytelling, a strong analytical mindset, and a natural flair for adapting ideas to meet real business goals.<\/p>\n","protected":false},"featured_media":151085,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150513","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rachel Kaplan | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/contributing-experts\/rachel-kaplan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachel Kaplan | DAC\" \/>\n<meta property=\"og:description\" content=\"Rachel Kaplan is a Digital and Content Strategist at DAC, where she brings a blend of creativity and structure to every brief, from building editorial calendars to designing content strategies rooted in customer journeys. 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