{"id":150352,"date":"2025-10-02T11:28:19","date_gmt":"2025-10-02T16:28:19","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/felicia-delvecchio-2\/"},"modified":"2026-03-30T17:14:26","modified_gmt":"2026-03-30T22:14:26","slug":"felicia-delvecchio","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/contributing-experts\/felicia-delvecchio\/","title":{"rendered":"Felicia DelVecchio"},"content":{"rendered":"<p>Felicia Delvecchio is a passionate digital marketing leader with over 20 years of experience driving holistic media transformation for Fortune 500 brands. Since joining DAC in 2014, she\u2019s played a key role in shaping full-funnel strategies across programmatic video, display, paid search, social, and organic channels, always with a focus on personalization and measurable impact. Named Search Marketer of the Year in 2019 by Search Engine Land, Felicia is known not only for her strategic thinking but also for being a trusted advisor to clients and a dedicated mentor to her team. Her background in psychology continues to inform her people-first approach, both in leadership and in designing media strategies that resonate.<\/p>\n","protected":false},"featured_media":160441,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150352","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Felicia DelVecchio | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/contributing-experts\/felicia-delvecchio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felicia DelVecchio | DAC\" \/>\n<meta property=\"og:description\" content=\"Felicia Delvecchio is a passionate digital marketing leader with over 20 years of experience driving holistic media transformation for Fortune 500 brands. 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