{"id":147171,"date":"2025-08-01T08:14:03","date_gmt":"2025-08-01T13:14:03","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/"},"modified":"2025-11-07T06:46:43","modified_gmt":"2025-11-07T11:46:43","slug":"dac-wins-local-seo-brief-from-kingfisher-plc","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/","title":{"rendered":"DAC Wins Local SEO Brief from Kingfisher PLC"},"content":{"rendered":"

DAC <\/a>has been appointed by multinational retail company Kingfisher PLC<\/a> to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint.<\/p>\n

DAC, which is recognised by Forrester<\/a> as one of the world\u2019s most significant performance marketing agencies, has been tasked to deliver local SEO and online reputation management for Kingfisher\u2019s largest retail brands.<\/p>\n

Graham Ridley, head of SEO at Kingfisher said<\/strong>, \u201cIt is often a business imperative that our customers are able to source a specific product quickly and efficiently. DAC\u2019s local-first approach to SEO really stood out when we were looking for a partner to manage our business listings and will allow us to provide a seamless omnichannel experience. This will ensure people can find what they need, whenever and wherever they are working through our network of over 1,190 stores across the UK and Ireland.<\/em>\u201d<\/p>\n

Kingfisher also gains access to DAC’s reputation management platform that enables it to actively engage with feedback from customer reviews, while seamlessly integrating local SEO with other channels to achieve a true total search strategy.<\/p>\n

Mike Fantis, VP, managing partner of DAC Group UK, commented<\/strong>, \u201cSiloed SEO and PPC activity won\u2019t deliver transformational business growth so we\u2019re delighted to be partnering with a business that thinks bigger. They understand the need for a total search strategy, which encompasses organic and paid search optimisation, alongside local SEO and customer reviews.<\/em><\/p>\n

\u201dKingfisher also recognises the value of reputation management. Trusted relationships are all-important in a segment in which failure to get hold of a particular part or product can hold up a project, or impact profitably.\u00a0 We look forward to working with Kingfisher to help them reinforce those relationships at a branch level.<\/em>\u201d<\/p>\n","protected":false},"featured_media":152296,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3080],"class_list":["post-147171","awards","type-awards","status-publish","has-post-thumbnail","hentry","awards-service-type-press-release"],"acf":[],"yoast_head":"\nDAC Wins Local SEO Brief from Kingfisher PLC | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC Wins Local SEO Brief from Kingfisher PLC | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint. DAC, which is recognised by Forrester as one of the world\u2019s most significant performance marketing agencies, has been […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/\",\"name\":\"DAC Wins Local SEO Brief from Kingfisher PLC | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png\",\"datePublished\":\"2025-08-01T13:14:03+00:00\",\"dateModified\":\"2025-11-07T11:46:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png\",\"width\":1080,\"height\":1080,\"caption\":\"Open paint cans in shades of green and grey with colour swatches in the background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DAC Wins Local SEO Brief from Kingfisher PLC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DAC Wins Local SEO Brief from Kingfisher PLC | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/","og_locale":"en_GB","og_type":"article","og_title":"DAC Wins Local SEO Brief from Kingfisher PLC | DAC","og_description":"DAC has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint. DAC, which is recognised by Forrester as one of the world\u2019s most significant performance marketing agencies, has been […]","og_url":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-11-07T11:46:43+00:00","og_image":[{"width":1080,"height":1080,"url":"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/","url":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/","name":"DAC Wins Local SEO Brief from Kingfisher PLC | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png","datePublished":"2025-08-01T13:14:03+00:00","dateModified":"2025-11-07T11:46:43+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Kingfisher-1.png","width":1080,"height":1080,"caption":"Open paint cans in shades of green and grey with colour swatches in the background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-wins-local-seo-brief-from-kingfisher-plc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"DAC Wins Local SEO Brief from Kingfisher PLC"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/awards\/147171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/awards"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/awards"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/152296"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=147171"}],"wp:term":[{"taxonomy":"awards-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/awards-service-type?post=147171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}