{"id":147146,"date":"2025-08-01T08:12:09","date_gmt":"2025-08-01T13:12:09","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/dac-names-rob-elliott-as-new-chief-financial-officer-2\/"},"modified":"2025-08-01T08:25:18","modified_gmt":"2025-08-01T13:25:18","slug":"dac-names-rob-elliott-as-new-chief-financial-officer-2","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-names-rob-elliott-as-new-chief-financial-officer-2\/","title":{"rendered":"DAC Names Rob Elliott as New Chief Financial Officer"},"content":{"rendered":"<p><span data-contrast=\"auto\">DAC, a leading international media agency, is pleased to announce the appointment of Rob Elliott as the company\u2019s new Chief Financial Officer (CFO). With over 20 years of experience as a CFO in both public and private companies across the advertising and media industry, Elliott brings a wealth of expertise in financial operations and strategic growth.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Elliott joins DAC from Klick Healthcare and has held senior finance roles at major agencies including TBWA, Agency.com, J. Walter Thompson, and Match Marketing. His extensive background in managing financial strategies and operations across Canada and the U.S. positions him well to support DAC\u2019s continued growth.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are thrilled to welcome Rob to DAC\u2019s executive team,\u201d said Norm Hagarty, CEO of DAC. \u201cHis depth of experience and operational insight within the advertising industry will be invaluable as we continue to strengthen our business and expand our financial capabilities.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In his new role, Elliott will initially focus on supporting DAC\u2019s transition to Workday, the agency\u2019s new ERP system, scheduled to go live in January. He is committed to leading DAC\u2019s finance team in streamlining processes through automation, creating more time to focus on strategic priorities. \u201cI\u2019m looking forward to engaging with DAC\u2019s entrepreneurial spirit and helping the team to accelerate our growth and operational efficiency,\u201d he said.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Elliott\u2019s leadership style is collaborative and hands-on, focusing on fostering close partnerships between the finance team and the rest of the business to enhance efficiencies across the organization. His strategic priorities include working with DAC\u2019s technology teams to ensure smart investments in emerging tools like AI, positioning DAC to maximize its competitive edge.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After years in both public and private company roles, Elliott values the unique flexibility that DAC\u2019s privately held structure provides. \u201cAs a private company, DAC has the independence to make long-term investments that align with our vision, without being beholden to quarterly market pressures,\u201d he explained.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About DAC<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Founded in 1972, DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local. As a digital-first agency with expertise across the entire media landscape, we ensure that our clients stay ahead of the curve with innovative solutions that drive success. We help brands gain awareness and achieve performance both globally and locally through our comprehensive range of services including paid media, SEO, content strategy, local presence management, reputation management, and data analytics.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3080],"class_list":["post-147146","awards","type-awards","status-publish","hentry","awards-service-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC Names Rob Elliott as New Chief Financial Officer | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-names-rob-elliott-as-new-chief-financial-officer-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC Names Rob Elliott as New Chief Financial Officer | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC, a leading international media agency, is pleased to announce the appointment of Rob Elliott as the company\u2019s new Chief Financial Officer (CFO). 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