{"id":147035,"date":"2025-08-01T08:08:48","date_gmt":"2025-08-01T13:08:48","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/dac-in-partnership-with-david-lloyd-clubs-named-finalist-at-the-2024-european-search-awards\/"},"modified":"2025-08-01T08:25:01","modified_gmt":"2025-08-01T13:25:01","slug":"dac-in-partnership-with-david-lloyd-clubs-named-finalist-at-the-2024-european-search-awards","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-in-partnership-with-david-lloyd-clubs-named-finalist-at-the-2024-european-search-awards\/","title":{"rendered":"DAC, in Partnership with David Lloyd Clubs, Named Finalist at the 2024 European Search Awards"},"content":{"rendered":"<p>As fitness venues strive to recover from economic headwinds, David Lloyd Clubs has set its sights on redefining its presence as a premier wellness destination. In an industry where convenience is prioritized, simply being another option is not enough.<\/p>\n<p>In partnership with DAC, David Lloyd Clubs aims to dominate local search results. Our strategy leverages specific &#8220;gym with&#8221; searches, transforming everyday amenities into unique selling points that resonate deeply with the target audience.<\/p>\n<p>This innovative approach did not just increase visibility; it transformed how potential members discovered and interacted with their local clubs online, leading to impressive gains in organic traffic and member sign-ups. Our results have deservedly placed DAC and David Lloyd Clubs on the shortlist for both Best Use of Search &#8211; Travel\/Leisure and Best Local Campaign at the 2024 European Search Awards.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3076],"class_list":["post-147035","awards","type-awards","status-publish","hentry","awards-service-type-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC, in Partnership with David Lloyd Clubs, Named Finalist at the 2024 European Search Awards | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/dac-in-partnership-with-david-lloyd-clubs-named-finalist-at-the-2024-european-search-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC, in Partnership with David Lloyd Clubs, Named Finalist at the 2024 European Search Awards | DAC\" \/>\n<meta property=\"og:description\" content=\"As fitness venues strive to recover from economic headwinds, David Lloyd Clubs has set its sights on redefining its presence as a premier wellness destination. 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