{"id":146984,"date":"2023-11-08T00:44:00","date_gmt":"2023-11-08T05:44:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/omma-awards-2023-winner-search-marketing-seo-campaign-2\/"},"modified":"2025-08-25T14:12:52","modified_gmt":"2025-08-25T19:12:52","slug":"omma-awards-2023-winner-search-marketing-seo-campaign-2","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/omma-awards-2023-winner-search-marketing-seo-campaign-2\/","title":{"rendered":"OMMA Awards 2023 Winner: Search Marketing: SEO Campaign"},"content":{"rendered":"<p>Facing serious headwinds during the reopening of ports following the pandemic, Holland America Line partnered with DAC to drive qualified organic traffic. Starting with in-depth analyses and auditing to identify gaps in HAL&#8217;s website content, DAC crafted non-branded keyword strategies and new website copy, and optimized page structures and site navigation to focus on destination-specific needs.<\/p>\n<p>The updates led to the ranking of an additional 5,000 non-brand keywords in just over two months. Lead form submissions rose 65% and revenue by 136%, while organic traffic also saw impressive growth, with a YoY increase of 103% and a 54% increase in traffic compared to the same period in 2019. This outrageous performance has been recognized at the <strong>OMMA Awards 2023<\/strong>, taking the prize in the <strong>Search Marketing: SEO Campaign<\/strong> category despite stiff competition. Kudos to all involved!<\/p>\n<p>DAC was also a finalist in the following categories:<\/p>\n<ul>\n<li>SEM Campaign<\/li>\n<li>Fashion &amp; Apparel Campaign<\/li>\n<li>Best Consumer package goods campaign<\/li>\n<li>QSR Campaign<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3076],"class_list":["post-146984","awards","type-awards","status-publish","hentry","awards-service-type-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMMA Awards 2023 Winner: Search Marketing: SEO Campaign | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/omma-awards-2023-winner-search-marketing-seo-campaign-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMMA Awards 2023 Winner: Search Marketing: SEO Campaign | DAC\" \/>\n<meta property=\"og:description\" content=\"Facing serious headwinds during the reopening of ports following the pandemic, Holland America Line partnered with DAC to drive qualified organic traffic. 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