{"id":146925,"date":"2023-06-21T06:15:00","date_gmt":"2023-06-21T11:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/"},"modified":"2025-08-25T14:07:53","modified_gmt":"2025-08-25T19:07:53","slug":"2023-global-search-awards-shortlist-best-use-of-search-2","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/","title":{"rendered":"2023 Global Search Awards Shortlist: Best Use of Search"},"content":{"rendered":"<p>Having been docked throughout the pandemic, cruise lines were raring to go as the world slowly got back to normal. Yet even for a brand as revered as Holland America Line (HAL), the voyage to recovery was by no means straightforward.<\/p>\n<p>Sensing an opportunity amid the chaos, HAL partnered with DAC to set sail towards a truly ambitious goal: Grow organic traffic beyond pre-pandemic levels to indicate a total recovery (and then some!).<\/p>\n<p>Our resulting Prioritise &amp; Push strategy\u2014devised in collaboration with various client-side teams\u2014empowered HAL to take rank placements from much larger competitors. The result? Outstanding growth in revenue, extraordinary numbers of bookings, and a well-earned place on the shortlist for <strong>Best Use of Search<\/strong> at the <strong>2023 Global Search Awards<\/strong>.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/globalsearchawards.net\/2023-shortlist\/\" target=\"_blank\" rel=\"noopener\">VIEW FULL SHORTLIST<\/a><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3076],"class_list":["post-146925","awards","type-awards","status-publish","hentry","awards-service-type-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Global Search Awards Shortlist: Best Use of Search | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Global Search Awards Shortlist: Best Use of Search | DAC\" \/>\n<meta property=\"og:description\" content=\"Having been docked throughout the pandemic, cruise lines were raring to go as the world slowly got back to normal. Yet even for a brand as revered as Holland America Line (HAL), the voyage to recovery was by no means straightforward. Sensing an opportunity amid the chaos, HAL partnered with DAC to set sail towards [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T19:07:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/\",\"name\":\"2023 Global Search Awards Shortlist: Best Use of Search | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2023-06-21T11:15:00+00:00\",\"dateModified\":\"2025-08-25T19:07:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2023 Global Search Awards Shortlist: Best Use of Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2023 Global Search Awards Shortlist: Best Use of Search | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-best-use-of-search-2\/","og_locale":"en_GB","og_type":"article","og_title":"2023 Global Search Awards Shortlist: Best Use of Search | DAC","og_description":"Having been docked throughout the pandemic, cruise lines were raring to go as the world slowly got back to normal. 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