{"version":"1.0","provider_name":"DAC","provider_url":"https:\/\/www.dacgroup.com\/en-gb\/","title":"Adidas gets \u2018down with the kids\u2019 and takes on dark social | DAC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XMhfEEMRNj\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/adidas-gets-kids-takes-dark-social\/\">Adidas gets \u2018down with the kids\u2019 and takes on dark social<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/adidas-gets-kids-takes-dark-social\/embed\/#?secret=XMhfEEMRNj\" width=\"600\" height=\"338\" title=\"&#8220;Adidas gets \u2018down with the kids\u2019 and takes on dark social&#8221; &#8212; DAC\" data-secret=\"XMhfEEMRNj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.dacgroup.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/ADIDAS-GETS-\u2018DOWN-WITH-THE-KIDS-AND-TAKES-ON-DARK-SOCIAL.jpg","thumbnail_width":1280,"thumbnail_height":452,"description":"\u2018Dark social\u2019 could change the face of influencer marketing, if Adidas\u2019 forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to create dark social squads of hyper-connected football fanatics, who will use direct messaging apps such as Facebook Messenger, WhatsApp and Line to communicate their brand message, [&hellip;]"}