{"version":"1.0","provider_name":"DAC","provider_url":"https:\/\/www.dacgroup.com\/en-gb\/","title":"Bid Optimisation: The Future is here and it\u2019s in Machine Learning | DAC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"q2DBiCWEvG\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/bid-optimisation-future-machine-learning\/\">Bid Optimisation: The Future is here and it\u2019s in Machine Learning<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/bid-optimisation-future-machine-learning\/embed\/#?secret=q2DBiCWEvG\" width=\"600\" height=\"338\" title=\"&#8220;Bid Optimisation: The Future is here and it\u2019s in Machine Learning&#8221; &#8212; DAC\" data-secret=\"q2DBiCWEvG\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.dacgroup.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/The-Future-is-here-and-its-in-Machine-Learning.jpg","thumbnail_width":860,"thumbnail_height":347,"description":"A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and ultimately the budgets allocated to each product or service. There are now many \u201cautomated\u201d tools and services on the market aimed at scaling [&hellip;]"}