New Look

Business hygiene: using accurate & visible listing data to drive store footfall & revenue

Business hygiene: using accurate & visible listing data to drive store footfall & revenue

Challenge:
As one of the UK’s largest retailers with over 600 stores across the country, New Look was unable to control the specific and hyper-local information concerning each of its stores. Their local listings lacked retail visibility across the web, while a large number were simply false, incorrect or duplicate.

Approach:
Our strategy was to optimise store data across several vendors to provide accurate and consistent information - a massive challenge as due to the size of the store footprint and internal retail team we were unable to get updates on new store information.

To overcome this, we built a scraping tool to check all store locator pages daily. We optimised all the categories and the listings to give the brand visibility on local reviews so the customer service team could effectively respond. Once the store data was optimised we turned our attention to the store pages and how we could improve the on-page content and mark up.

Results:
Within 3 months, DAC increased the retailer’s visibility and accuracy across all local search engines, local search sites, mobile data providers and GPS data providers, increasing visibility by 98.62% and accuracy by 54.93%!

This increased footfall and the number of e-commerce and in store conversions, and we obtained an average ROI of 15:1.

Share on FacebookShare on Google+Tweet about this on TwitterPin on PinterestShare on LinkedInEmail this to someone
Copyright © 2017. Privacy Policy