easyCar

Increasing organic traffic through creative content campaigns

Increasing organic traffic by 31% through creative content campaigns

Challenge:
easyCar, the low cost, online car hire specialist, is one of the leading international car rental brokers with a worldwide network of more than 45,000 care hire locations in over 160 countries. Our task was to increase brand awareness and traffic from first time customers.

Approach:
DAC provided a fun, location focused content strategy and created a multi-media content calendar. An internal linking strategy was implemented and all content created and optimized across all channels.

Results:
A 31% increase in organic traffic year on year. A marked ranking improvement for key terms. An increase of 10% in average time on page.

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