Bloo

Building brand awareness around a new product range

Building brand awareness around a new product range

Challenge:
The Jeyes Group is a UK based household cleaning specialist with 5 main brands – Bloo, Parozone, Easy, Jeyes Fluid & Quickies. As with Jeyes’ other brands, Bloo has historically been supported through traditional advertising with very little focus on digital activity. Our challenge was to transition Bloo from a traditional offline brand to build their online presence and authority.

Approach:
To convert Bloo from a traditional offline brand we applied a digitally-driven communication strategy using tactics from performance social media advertising through to display advertising. By utilising social channels to communicate key products launches and encouraging users to contribute content to competitions we were able to drive ongoing engagement.

Results:
Over a 3-month period we achieved 4.8M impressions, 135,000 engagements, 120,000 video views and 3,000 new social media followers! Additionally, the promoted product was a category best seller at stockists.

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