---
title: "Tech Platforms"
date: 2026-08-20
published: 2024-08-21
author: "nmele"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/tech-platforms.md"
  en-ca: "https://www.dacgroup.com/en-ca/tech-platforms.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/plateformes-technologiques.md"
  de: "https://www.dacgroup.com/de/technologische-plattformen.md"
  fr: "https://www.dacgroup.com/fr/plates-formes-technologiques.md"
  es: "https://www.dacgroup.com/es/plataformas-tecnologicas.md"
---

# Tech Platforms

[DAC](https://www.dacgroup.com/en-gb/) #  Purposeful technology that drives performance

[Let’s Talk

](https://www.dacgroup.com/en-gb/contact/)

[DAC](https://www.dacgroup.com/en-gb/) #  Purposeful technology that drives performance

[Let’s Talk

](https://www.dacgroup.com/en-gb/contact/)

## More certainty. Better
decisions. Greater outcomes.

Marketing has never moved faster or felt more complex—and the same is true in media. Every day brings more data, new channels, changing customer expectations, and new AI capabilities. In this new world, the challenge isn’t finding more technology, but using that technology to generate forward momentum and measurable impact.

See how our proprietary platforms simplify it all so we can help enterprise brands cut through the noise, make informed decisions faster, and turn complexity into a competitive advantage.

## IRIS

From insight to action, IRIS is a suite of purpose-built tools designed to help brands plan, analyze, and optimize performance at scale and capture market opportunities more rapidly. Combining rich data, integrated AI, agentic capabilities, and human expertise, IRIS helps uncover new opportunities and continuously improve outcomes across the customer journey.

[Learn more about IRIS

](/en-gb/tech-platforms/iris/)

![IRIS](https://www.dacgroup.com/wp-content/uploads/2026/08/iris-update-480x376.jpeg)

![local-optimization banner](https://www.dacgroup.com/wp-content/uploads/2024/09/local-optimization-banner.png)

## Local Search

Nobody knows local like DAC. Our proprietary local search platforms are specifically designed to help multi-location businesses simplify listings management, dominate local search, and easily manage their online reputations at scale, all while revealing priceless insights that power smarter marketing decisions.

[Explore our local search tech

](/en-gb/tech-platforms/local-optimization/)

![nogif](https://www.dacgroup.com/wp-content/uploads/2024/09/new-seamlessly-1.jpg) ![nogif](https://www.dacgroup.com/wp-content/uploads/2024/09/new-seamlessly-2.jpg) ![nogif](https://www.dacgroup.com/wp-content/uploads/2024/09/new-seamlessly-3.jpg)

## Seamlessly integrated for impact

Seamlessly integrated for impact From digital media to business intelligence and everything in between, DAC Group’s exclusive marketing technology solves complex problems and unlocks exciting new possibilities across our unique suite of award-winning services.

[VIEW OUR SERVICES

](/en-gb/services/)

## Our tech in action

[VIEW All case studies

](/en-gb/case-studies/)

[![More than just a map: The surprising impact of store locators](https://www.dacgroup.com/wp-content/uploads/2024/09/Blog-articles-Banners.png)](/en-gb/insights/blog/development/more-than-just-a-map-the-surprising-impact-of-store-locators/) [### More than just a map: The surprising impact of store locators

](/en-gb/insights/blog/development/more-than-just-a-map-the-surprising-impact-of-store-locators/) [LEARN MORE

](/en-gb/insights/blog/development/more-than-just-a-map-the-surprising-impact-of-store-locators/)

[![How AI can harness customer reviews for marketing success](https://www.dacgroup.com/wp-content/uploads/2024/09/Blog-articles-Banners-1.png)](/en-gb/insights/blog/local-optimization/how-ai-can-harness-customer-reviews-for-marketing-success/) [### How AI can harness customer reviews for marketing success

](/en-gb/insights/blog/local-optimization/how-ai-can-harness-customer-reviews-for-marketing-success/) [LEARN MORE

](/en-gb/insights/blog/local-optimization/how-ai-can-harness-customer-reviews-for-marketing-success/)

[VIEW All case studies

](/en-gb/case-studies/)

![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns.

Engage your audiences with local-forward strategies.

Make data-forward decisions for measurable results.

Drive outcomes with a performance-forward mindset.

Get ahead with AI-forward innovations.

Elevate your appeal with brand-forward solutions.

[Let’s move forward

](/en-gb/contact/)