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Staying relevant and driving business results in today’s ever-evolving retail landscape


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Tapping into the
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DAC Group collaborated with Ad Age Magazine to report on how local can drive revenue


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Ready to crank up the conversions? This is a beginner’s guide to the Customer Journey Analysis, our method of drawing actionable insights from a site’s user behaviour. Just imagine understanding your customers’ needs, their behaviours, their decision-making processes. With the Customer Journey Analysis, it’s more than possible – it’s guaranteed. (more…)

Bidding on the competitor – is it worth it?

With a finite market space, directly stealing competitor market share clearly has its benefits.It ma...

Solving the customer journey puzzle: Understanding Google Analytics’ new features

Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the ...

A Look at Creative Marketing for Valentine’s Day

Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with...
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