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Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming months”. While not all of the new announcements are as dramatic or even new as Google would like you to think, the overall theme of the event and key soundbites are interesting in themselves, as they represent the way Google see the industry evolving over the new 12 months. In this blog, we’ll look at some of the key takeaways that you need to know about and will shape some of your marketing strategies over the next 12 months – as despite what you may think of Google at times, they generally have a good pulse on what’s coming up and good tech worth testing. After all, they’re the world’s most successful search company. ** Some the notes/opinions below may change once we’re able to flesh out announcements with more detail. Think of the keynote as a Google election manifesto…** (more…)

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