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It was a year of big changes in the world of digital paid media, some good, some bad, and some downright ugly.

With a fresh year spread out before us it’s always worth reflecting back on those changes to discover how we can improve and optimise paid advertising on the road ahead. So with that in mind, we caught up with the Ambergreen Paid Media team to find out what they thought were the most important changes of PPC in 2015. (more…)

Bidding on the competitor – is it worth it?

With a finite market space, directly stealing competitor market share clearly has its benefits.It ma...

Solving the customer journey puzzle: Understanding Google Analytics’ new features

Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the ...

A Look at Creative Marketing for Valentine’s Day

Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with...
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