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We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions.

For example, if a channel mostly performs as the initiator of communication with potential customers, the use of hard calls-to-action asking a person to buy now might not work as effective as softer calls-to-action encouraging them to learn more about the products. (more…)

Bidding on the competitor – is it worth it?

With a finite market space, directly stealing competitor market share clearly has its benefits.It ma...

Solving the customer journey puzzle: Understanding Google Analytics’ new features

Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the ...

A Look at Creative Marketing for Valentine’s Day

Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with...
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