--- title: "Digital Media" date: 2026-07-21 published: 2024-06-19 author: "banand" featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/06/paid-media-1.jpg" lang: en-gb translations: en: "https://www.dacgroup.com/services/paid-media/digital-media.md" en-ca: "https://www.dacgroup.com/en-ca/services/paid-media/digital-media.md" fr-ca: "https://www.dacgroup.com/fr-ca/services/paid-media/medias-numeriques.md" de: "https://www.dacgroup.com/de/dienstleistungen/paid-media/digitale-medien.md" fr: "https://www.dacgroup.com/fr/services/paid-media/medias-digitaux.md" es: "https://www.dacgroup.com/es/servicios/medios-de-pago/medios-digitales.md" --- # Digital Media [DAC](https://www.dacgroup.com/en-gb/) # Growth-driving digital media Outperform your competitors across every platform with AI-powered paid digital media that aligns with user intent from the brand level down to the nearest local store. [LET’S TALK DIGITAL MEDIA ](https://www.dacgroup.com/en-gb/contact/) [DAC](https://www.dacgroup.com/en-gb/) # Growth-driving digital media Outperform your competitors across every platform with AI-powered paid digital media that aligns with user intent from the brand level down to the nearest local store. [LET’S TALK DIGITAL MEDIA ](https://www.dacgroup.com/en-gb/contact/) Jump to: Our digital media capabilities Our expertise AI-powered insights Complementary DAC services Digital media in action FAQs - [Our digital media capabilities](#services) - [Our expertise](#services-carousel) - [AI-powered insights](#text-image) - [Complementary DAC services](#services-2) - [Digital media in action](#text-image-2) - [FAQs](#faq) ## Paid digital media for powerful outcomes The media landscape is changing, but DAC’s award-winning digital media team can keep you one step ahead. We empower brands to move alongside prospects at each stage of the customer journey—**Knowing, Thinking, Planning, Doing, Feeling**—engaging them with the right message at the right time to drive powerful outcomes. [LET’S TALK DIGITAL MEDIA ](https://www.dacgroup.com/en-gb/contact/) ### Search engine marketing Drive measurable results with our [data-driven search engine marketing (SEM) strategies](/en-gb/services/digital-media/search-engine-marketing/). Powered by fresh thinking, unrivaled experience, and the latest AI enhancements, our search programs are built from the ground up to maximise ROI and exceed KPIs year after year. ### Programmatic and display Harness the power of precision targeting with DAC’s [programmatic and display services](/en-gb/services/digital-media/programmatic-display/). We combine real-time bidding, audience insights, and creative excellence to deliver impactful ads that resonate with target audiences throughout the funnel, from awareness to consideration to conversion. ### Social media We design and execute [social media strategies](/en-gb/services/digital-media/social-media/) that foster engagement, build communities, and drive measurable growth across all major social platforms. There’s no better way to amplify your brand’s voice and resonate with the people that matter most. ### CTV (Connected TV) and OTT (Over-the-Top) Connect with your prospects wherever they are with DAC’s leading CTV and OTT solutions. We integrate data-driven targeting with compelling creative to deliver personalised, impactful ads on connected TV devices and OTT platforms, enhancing brand visibility and awareness across devices. ### Marketplace media Stand out in crowded marketplaces with our exclusive digital media solutions. We optimise product listings and leverage sponsored ads to boost visibility and sales on platforms like Amazon, ensuring your brand can move forward in today’s dynamic ecommerce environment. Channel Orchestration • Cross-Platform Signals • Unified Performance## AI enables holistic orchestration of digital performance Leveraging DAC’s cross-channel orchestration framework, AI analyzes interactions across search, social, and programmatic to dynamically rebalance budgets and prioritize high-impact audiences—ensuring coordinated performance across the digital ecosystem. ![](https://www.dacgroup.com/wp-content/uploads/2024/10/Ai-banner-img-paid-media-1.png) ## Move your media **forward** with an award-winning agency ![Forrester](https://www.dacgroup.com/wp-content/uploads/2024/08/award-forrester.jpg) ### Forrester Wave DAC was cited for its unique offering for multilocation brands. ![globee award logo](https://www.dacgroup.com/wp-content/uploads/2024/08/award-globee-awards.jpg) ### Globee Awards Female-Led Department of the Year for Jenna Watson, SVP of Media, DAC. ![Search engine land award logo](https://www.dacgroup.com/wp-content/uploads/2024/08/award-search-engine-land.jpg) ### Search Engine Land Awards Best Local Search Marketing Initiative – PPC with our client The Fresh Market. ![Iris Laptop logo](https://www.dacgroup.com/wp-content/uploads/2024/06/iris-laptop.svg) ### Make media your new rocket fuel Tap into your media’s performance data to reveal rich, actionable insights that inform bold business decisions with IRIS, our fully integrated marketing platform engineered for exceptional results. [EXPLORE IRIS ](https://www.dacgroup.com/en-gb/tech-platforms/iris/) ## Proprietary tech built for powerful outcomes ![Total SERP logo](https://www.dacgroup.com/wp-content/uploads/2024/08/logo-tech-totalserp.svg) ### TotalSERP Orchestrate cohesive search strategies to dominate across paid, organic, and local. ![Motive logo](https://www.dacgroup.com/wp-content/uploads/2024/08/logo-tech-motive.svg) ### Motive Take control of your media with audience-first insights, planning, activation, and reporting. ![gaurdrail](https://www.dacgroup.com/wp-content/uploads/2024/08/logo-tech-gaurdrail.svg) ### Guardrail Supercharge AI productivity by streamlining interactions and maximising efficiency. ![highlander](https://www.dacgroup.com/wp-content/uploads/2024/08/logo-tech-highlander.svg) ### Highlander Streamline analytics and reporting, enhancing decision-making across marketing channels. [Explore Our Tech ](https://www.dacgroup.com/en-gb/tech-platforms/) ## Seamlessly integrated for impact From the brand level to local queries, digital media can be an effective point solution. But the real magic happens when our teams combine to share insights, craft integrated solutions to complex challenges, and unlock bigger outcomes faster. ### COMPLEMENTARY OFFERINGS ### [SEO ](https://www.dacgroup.com/services/search-optimization/) ### [Audience Insights ](https://www.dacgroup.com/en-gb/services/strategic-audience-market-insight/) ### [Business Intelligence](https://www.dacgroup.com/en-gb/services/business-intelligence/) [See all services ](https://www.dacgroup.com/en-gb/services/) ## Digital media in action ![](https://www.dacgroup.com/wp-content/uploads/2024/06/WIRED-White-paper-480x492.png) ### Leveraging Traditional and Digital Media Channels For Brand Campaigns If you want an engaged audience, you need a content strategy that covers all of your channels—from the traditional to the digital. [READ WHITEPAPER ](https://www.wired.com/sponsored/story/dacgroup/) ## FAQ ### What should a digital media agency optimise for when efficiency matters as much as growth? Informed by [audience and market insight](https://www.dacgroup.com/en-gb/services/strategy/strategic-audience-market-insight/), full-funnel digital media strategies can balance short-term efficiency with long-term awareness and demand creation. This ensures budget decisions improve brand affinity, revenue, lead quality, and customer value instead of simply lowering CPA. The strongest approach aligns channel mix, audience strategy, creative, and measurement to one business goal. ### In an environment of rising costs and tighter scrutiny, what makes a media strategy resilient? A [resilient media strategy](https://www.dacgroup.com/en-gb/services/strategy/digital-strategy/) remains effective when costs rise by diversifying channels, tightening feedback loops for multiple optimisation levers, and planning for multiple demand scenarios before pressure hits. It should protect near-term performance while giving teams room to reallocate spend, adjust targeting and messaging, and preserve growth. ### Why do so many media programmes appear efficient in-platform but fail under deeper business scrutiny? [Media efficiency beyond platform metrics](https://www.dacgroup.com/en-gb/services/analytics/data-science/) breaks down when reported wins never connect to sales, margin, or qualified demand outside the ad platform. A better read links media data to CRM, commerce, or store outcomes so optimisation reflects business impact rather than proxy signals. ### What would an integrated digital media plan look like for a brand balancing national scale with local nuance? Often informed and optimised by [web analytics](https://www.dacgroup.com/en-gb/services/analytics/web-analytics/), the most effective national and local media plans combine centralized strategy with local execution, so brands keep consistent priorities while adapting to regional demand, competition, and audience behaviour. It should standardize measurement and governance, then localize targeting, messaging, and budget where market conditions genuinely differ. ### Can a media plan still be considered modern if measurement is disconnected from CRM, sales, or store outcomes? [Online to offline media measurement](https://www.dacgroup.com/en-gb/services/analytics/web-analytics/) is essential if a media plan is supposed to reflect how marketing influences leads, transactions, or store visits in the real world. When CRM, sales, or location outcomes stay disconnected, teams optimise toward easy platform metrics instead of actual business value. ![Can Perplexity Challenge Google? A Look at Its Appeal to Users and Mid-Funnel Advertisers](https://www.dacgroup.com/wp-content/uploads/2024/06/Blog-articles-Banners-480x240.png) [### Can Perplexity Challenge Google? A Look at Its Appeal to Users and Mid-Funnel Advertisers ](https://www.dacgroup.com/en-gb/insights/blog/paid-media/can-perplexity-challenge-google-a-look-at-its-appeal-to-users-and-mid-funnel-advertisers/) ![Leveling up: Opportunities and challenges of advertising in video games](https://www.dacgroup.com/wp-content/uploads/2024/06/Advertising-in-video-games-480x240.png) [### Leveling up: Opportunities and challenges of advertising in video games ](https://www.dacgroup.com/en-gb/insights/blog/paid-media/leveling-up-opportunities-and-challenges-of-advertising-in-video-games/) ![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns. Engage your audiences with local-forward strategies. Make data-forward decisions for measurable results. Drive outcomes with a performance-forward mindset. Get ahead with AI-forward innovations. Elevate your appeal with brand-forward solutions. [Let’s move forward ](https://www.dacgroup.com/en-gb/contact/)