--- title: "International media and marketing" date: 2026-08-10 published: 2026-02-18 author: "banand" featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/02/hero-m-international1.png" lang: en-gb translations: de: "https://www.dacgroup.com/de/unsere-arbeit/internationalmedia-and-marketing.md" fr: "https://www.dacgroup.com/fr/notre-travail/internationalmedia-and-marketing.md" es: "https://www.dacgroup.com/es/nuestro-trabajo/internationalmedia-and-marketing.md" --- # International media and marketing [DAC](https://www.dacgroup.com/en-gb/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Our Work](https://www.dacgroup.com/en-gb/our-work/) # International media and marketing Combine international scale with local precision to make measurable connections with your audiences across Europe—AI-powered, data-driven, and built for impact. [LET’S TALK INTERNATIONAL MARKETING ](https://www.dacgroup.com/en-gb/contact/) [DAC](https://www.dacgroup.com/en-gb/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Our Work](https://www.dacgroup.com/en-gb/our-work/) # International media and marketing Combine international scale with local precision to make measurable connections with your audiences across Europe—AI-powered, data-driven, and built for impact. [LET’S TALK INTERNATIONAL MARKETING ](https://www.dacgroup.com/en-gb/contact/) ## Award-winning **international impact** built on local expertise ![European Search Awards 2025](https://www.dacgroup.com/wp-content/uploads/2026/02/ESA-New-Logo-Lockup-1-1-1.png) ### European Search Awards 2025 Del Arte – Best Local Campaign ![Best Lead Generation Campaign](https://www.dacgroup.com/wp-content/uploads/2026/02/Best-Lead-Generation-Campaign-1-1.png) ### Best Lead Generation Campaign in partnership with David Lloyd Clubs ![Most Innovative Independent Media Agency 2025](https://www.dacgroup.com/wp-content/uploads/2026/02/Digiday-media-buying-award2x-1-480x274.jpg) ### Most Innovative Independent Media Agency 2025 For our AI-powered TotalSERP platform ## Think bigger. Market smarter. Our full suite of services scales effortlessly across borders, even in times of rapid change. Whether you’re reaching new markets or optimising performance within them, DAC’s approach supercharged by AI at every stage ensures every strategy, channel, and message resonates. Explore how our services adapt to drive growth wherever your audiences are. [VIEW ALL SERVICES ](https://www.dacgroup.com/en-gb/services/) ### International paid media Our [paid media](https://www.dacgroup.com/en-gb/services/paid-media/) solutions balance reach and relevance across borders. We build full-funnel campaigns that adapt to regional platforms, cultural nuances, and consumer behaviours, driving measurable performance through localised messaging, cross-channel precision, and integrated reporting powered by [IRIS](https://www.dacgroup.com/en-gb/tech-platforms/iris/), our marketing intelligence platform. ### International SEO/GEO We design search strategies that connect intent to local behaviour across languages and markets. From multilingual optimisation and regional keyword targeting to technical [SEO](https://www.dacgroup.com/en-gb/services/search-optimisation/search-engine-optimisation/), GEO (Generative Engine Optimisation), and AIO (AI Optimisation), we help brands perform across both traditional search and emerging AI answer platforms. ### International digital strategy Our [digital strategy](https://www.dacgroup.com/en-gb/services/strategy/digital-strategy/) services unite AI driven insights, data, and creativity into cohesive, cross-market roadmaps. We translate global objectives into market-level plans that are flexible, data-driven, and measurable, empowering our client partners to anticipate change, refine targeting, and scale intelligently across Europe and beyond. ### International creative services Our [creative services](https://www.dacgroup.com/en-gb/services/creative/) are built for resonance, not replication. We combine creative localisation, AI-assisted ideation and culturally informed storytelling to ensure your brand connects authentically in every market. From concept to production, we adapt your brand voice for each audience without losing what makes it distinctive. ## Your proven partner for European digital delivery ![In-market expertise](https://www.dacgroup.com/wp-content/uploads/2026/02/In-market-expertise-1.png)### In-market expertise Local specialists lead our work on the ground, supported by AI-driven intelligence, ensuring every programme reflects cultural nuance, language, and consumer behaviour. ![Coordinated execution](https://www.dacgroup.com/wp-content/uploads/2026/02/Connected-leadership-1.png)### Coordinated execution Our teams, tools, and automation workflows are designed for cross-border coordination, bringing planning, reporting, and optimisation into one consistent framework. ![Scalable segmentation](https://www.dacgroup.com/wp-content/uploads/2026/02/Scalable-segmentation-1.png)### Scalable segmentation Advanced targeting, AI-assisted modelling, and granular measurement allow us to tailor media by market—turning global complexity into clear, consistent performance. ![A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.](https://www.dacgroup.com/wp-content/uploads/2026/02/Frame-849-1-1-480x480.png) ## The reality of international growth Brands expanding across Europe often work with multiple local agencies. This can fragment strategy, execution, and reporting. Maintaining consistent messaging, moving quickly across markets, and gaining a clear view of reach and performance becomes far more difficult. ![A woman holding a smartphone that is projecting an augmented padlock icon.](https://www.dacgroup.com/wp-content/uploads/2026/02/mobile-Image-for-slide-2-1-1-480x480.png) ## Brand-to-local, by design As an independent international agency with a pan-European footprint, DAC combines the scale of a global network with the care and attention of a true partner. Tailormade for brands navigating multi-market complexity, our Brand-to-Local approach integrates media across markets, adapts creative for local contexts, and builds trust at every touchpoint. ![](https://www.dacgroup.com/wp-content/uploads/2026/02/mobile-Image-for-slide-3-1-1-480x480.png) ## How IRIS powers performance IRIS unifies planning, analytics, and optimisation in one multinational intelligence platform. From audience-led planning and intentional testing to daily optimisation and scenario modelling, IRIS helps brands predict outcomes and improve performance globally and within each local market. [EXPLORE IRIS ](https://www.dacgroup.com/en-gb/tech-platforms/iris/) ## Our international success stories ![](https://www.dacgroup.com/wp-content/uploads/2026/02/Luxury-and-retail-growth-across-international-markets-1-480x480.png) ### Luxury and retail growth across international markets See how DAC empowers international luxury and premium brands to scale performance across complex, multi-market environments. [EXPLORE OUR CASE STUDY ](https://www.dacgroup.com/en-gb/our-work/case-studies/international-growth-luxury-brands/) ![nogif](https://www.dacgroup.com/wp-content/uploads/2026/03/International-dac-team-image.png) ## Powered by people, driven by possibility Behind every international success story is a team that never stops exploring what’s next. At DAC, our people, values, and global culture turn ambition into action—helping brands grow, adapt, and thrive across markets. [Get to know us ](/en-gb/about-us/) ![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns. Engage your audiences with local-forward strategies. Make data-forward decisions for measurable results. Drive outcomes with a performance-forward mindset. Get ahead with AI-forward innovations. Elevate your appeal with brand-forward solutions. [Let’s move forward ](https://www.dacgroup.com/en-gb/contact/)