---
title: "Localising paid media to connect with parents"
date: 2025-08-04
published: 2018-06-07
author: "mbonilla"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/07/img-CaseStudy-Desktop-Sylvan.jpg"
lang: en-gb
translations:
  de: "https://www.dacgroup.com/de/unsere-arbeit/fallstudien/sylvan-learning.md"
  fr: "https://www.dacgroup.com/fr/notre-travail/etudes-de-cas/sylvan-learning.md"
---

# Localising paid media to connect with parents

![Sylvan Learning](https://www.dacgroup.com/wp-content/uploads/2025/07/img-CaseStudy-Thumb-Mobile-Sylvan-2.jpg)

The impact

The overall result of this integration is that Sylvan could better tell their story to parents that were looking for help at the hyper-local level, delivering results that exceed expectations while eliminating spend in areas outside of their footprint; areas that were previously exposed to campaigns run at a national level. Our engagement was awarded Best Education Online Campaign award at the Web Marketing Association’s 2016 Internet Advertising Competition.

#### Challenges

Sylvan Learning is the premier brand in childhood education with hundreds of centres serving kids and communities across the US and Canada.

#### The solution

As part of a rebrand—and to better connect with parents—we worked with Sylvan to localise their digital paid media (SEM, display, and social), provide local listings management, and produce search-friendly, conversion-optimised, and mobile-ready content-at-scale pages. This, combined with local presence management in maps channels, enabled us to capture and convert traffic in a way that benefits parents, local centres, and the brand.

![](https://www.dacgroup.com/en-gb/wpe-content/uploads/2018/06/img-CaseStudy-Desktop-Sylvan.jpg)