The impact
The Fresh Market was the only competitor to experience positive traffic trends during this period, according to Placer.ai. In just 38 days, the campaign achieved remarkable results.
Challenges
Sylvan Learning is the premier brand in childhood education with hundreds of centres serving kids and communities across the US and Canada.
The solution
As part of a rebrand—and to better connect with parents—we worked with Sylvan to localise their digital paid media (SEM, display, and social), provide local listings management, and produce search-friendly, conversion-optimised, and mobile-ready content-at-scale pages. This, combined with local presence management in maps channels, enabled us to capture and convert traffic in a way that benefits parents, local centres, and the brand.
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