---
title: "Toning up SEM for membership acceleration"
date: 2025-08-04
published: 2018-05-09
author: "mbonilla"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/07/img-CaseStudy-Desktop-Fit4Less2.jpg"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/our-work/case-studies/fit4less.md"
  en-ca: "https://www.dacgroup.com/en-ca/our-work/case-studies/fit4less.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/notre-travail/etudes-de-cas/fit4less.md"
  de: "https://www.dacgroup.com/de/unsere-arbeit/fallstudien/fit4less.md"
  fr: "https://www.dacgroup.com/fr/notre-travail/etudes-de-cas/fit4less.md"
---

# Toning up SEM for membership acceleration

![Fit4Less](https://www.dacgroup.com/wp-content/uploads/2025/07/img-CaseStudy-Thumb-Mobile-Fit4Less-3.jpg)

The impact

Fit4Less is all about fun, friendly, judgement-free fitness—but we approached this challenge in the same way an athlete might train for the Olympics. We did our homework, worked diligently, optimised our technique on the fly, and—most importantly—exceeded our ambitions.

71%

increase in campaign clicks YoY

80%

increase in campaign-generated sales YoY

80%

increase in campaign-generated revenue YoY

#### Challenges

With an expanding footprint and an ultra-efficient, low-cost business model, Fit4Less needed a localised marketing strategy that would not only support their individual locations across Canada, but also achieve ambitious branding, awareness, and retention goals on a national scale.

#### The solution

In 2017 and 2018, we completely reworked the Fit4Less approach to localised online marketing.

![Rendered image of Fit4Less digital display ads](https://www.dacgroup.com/en-gb/wpe-content/uploads/2018/05/img-CaseStudy-Desktop-Fit4Less.jpg)

![Laptop displaying a blog post on the Fit4Less website](https://www.dacgroup.com/en-gb/wpe-content/uploads/2018/05/img-CaseStudy-Desktop-Fit4Less2.jpg)