Rich Dimitriou

Rich Dimitriou

Vice President/General Manager | Bunny (Don't Ask)
How I drive performance: I empower people.

Rich has been helping corporate, agency, and NGO clients scale and transform their digital capabilities for more than 16 years. Leading both the Toronto and Vancouver offices, Rich brings a unique dual perspective from working both in agencies and client-side.
Before joining DAC, Rich was a mentor and investor for the Copenhagen-based start-up accelerator Startupbootcamp, and worked for Bayer AG as Head of Digital Communications—both in Berlin. He also worked as VP, Digital Strategy, Client Partner and Operations for iCrossing in London and Munich, where he worked with such notable brands as BMW/Mini, Accor Hotels, and Pfizer; at Sandoz (a Novartis company); and owned a marketing communications consulting agency in Edmonton.

Tea or coffee? Coffee
Social media platform of choice: Twitter
I’m reading: "Factfulness" by Hans Rosling
App I can’t live without: Evernote
My morning routine: Exercise and then a morning coffee.
Brand I admire: Anything Elon Musk is doing.
Where’s Waldo? I swear I saw him over there.