---
title: "How To Use Location-Based Planning To Improve Media Precision And Personalisation"
date: 2026-01-21
published: 2026-01-19
author: "rdhunna"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterCover-January2026-875x438-Blog1.jpg"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/white-papers/how-to-use-location-based-planning-to-improve-media-precision-and-personalization.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/white-papers/how-to-use-location-based-planning-to-improve-media-precision-and-personalization.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/livres-blancs/tirer-parti-de-la-localisation-pour-des-strategies-media-plus-precises-et-personnalisees.md"
---

# How To Use Location-Based Planning To Improve Media Precision And Personalisation

[DAC](https://www.dacgroup.com/en-gb/)

WHITE PAPER #

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Fragmented consumer behaviour, tighter budgets, and rising pressures on marketing to deliver greater revenue impact are creating an increasingly challenging media planning landscape.To understand what’s holding advertisers back and where the opportunity lies, **DAC commissioned Forrester Consulting to conduct a 2026 study** among B2C marketers to evaluate how zip-code-level consumer cohorts as an audience and media planning strategy can address these challenges.
The resulting study uncovers actionable insights to help teams boost ROAS, personalise at scale, and strengthen the case for their media investments.

## Insights

- ![Improve ROAS and media efficiency](https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterWhitepaper-January2026-Icon1.png)

### Improve ROAS and media efficiency
- ![Enable personalization at scale](https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterWhitepaper-January2026-Icon2.png)

### Enable personalisation at scale
- ![Gain a deeper, more granular understanding of consumer behavior](https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterWhitepaper-January2026-Icon3.png)

### Gain a deeper, more granular understanding of consumer behaviour
- ![Strengthen the business case for media investments](https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterWhitepaper-January2026-Icon4.png)

### Strengthen the business case for media investments

Download the free
whitepaper

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Thank you for your interest. <a class="download-link" download="" href="" id="whitepaper-form" target="_blank"> VIEW THE WHITEPAPER </a> You’ll also receive an email shortly with a link to download it for future reference.

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White paper  ![How To Use Location-Based Planning To Improve Media Precision And Personalisation](https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterCover-January2026-875x438-Blog1.jpg)

[How To Use Location-Based Planning To Improve Media Precision And Personalisation](https://www.dacgroup.com/en-gb/insights/white-papers/how-to-use-location-based-planning-to-improve-media-precision-and-personalisation/)

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