---
title: "Departures, Destinations and Disruptors"
date: 2025-05-30
published: 2018-02-17
author: "aguzman"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/whitepaper-mobile-travel.jpg"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/white-papers/departures-destinations-and-disruptors.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/white-papers/departures-destinations-and-disruptors.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/livres-blancs/departs-destinations-et-perturbateurs.md"
  de: "https://www.dacgroup.com/de/einblicke/whitepaper/abfahrten-ziele-und-disruptoren.md"
  fr: "https://www.dacgroup.com/fr/perspectives/livres-blancs/departs-destinations-et-disrupteur.md"
  es: "https://www.dacgroup.com/es/descubre/informes-tecnicos/salidas-destinos-y-disruptores.md"
---

# Departures, Destinations and Disruptors

[DAC](https://www.dacgroup.com/en-gb/)

WHITE PAPER #

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## What you’ll learn

- ![](https://www.dacgroup.com/wp-content/uploads/2025/04/Frame-60.svg)

### Learning #1

Travel and hospitality has been turned upside-down by the digital revolution—just like any industry. But this isn’t just any industry: this is a unique market with unique characteristics.

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## How do travel and hospitality brands rise to new digital challenges?

Did you know, for instance, that travelers researching a trip spend an average of 53 days visiting 28 different websites over a period of 76 online sessions? (Not gonna lie—that might just be our new favorite stat.)

Find out how forward-thinking brands use digital channels to engage this highly demanding audience, offer authentic experiences, and adapt to the dramatic impact of disruptors like AirBnB.