---
title: "AI Overviews vs. the Maps Pack: An Analysis of How Query Intent Variation Affects Google SERP Features"
date: 2025-11-10
published: 2025-08-18
author: "aguzman"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/08/SEJWhitepaper-FeaturedImage1.png"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/white-papers/ai-overviews-vs-the-maps-packan-analysis-of-how-query-intent-variation-affects-google-serp-features.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/white-papers/ai-overviews-vs-the-maps-packan-analysis-of-how-query-intent-variation-affects-google-serp-features.md"
---

# AI Overviews vs. the Maps Pack: An Analysis of How Query Intent Variation Affects Google SERP Features

[DAC](https://www.dacgroup.com/en-gb/)

WHITE PAPER #

Share this

![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this

The rules of Google’s results pages are changing.
In this exclusive DAC whitepaper, our search experts analyzed 739 SERPs across four industries to uncover the real patterns driving today’s results and how brands can adapt to dominate both AI-driven and local search experiences.

## Inside, You’ll Discover:

- ![DAC X SEJ Whitepaper- AI Overviews vs Map Packs](https://www.dacgroup.com/wp-content/uploads/2025/08/SEJWhitepaper-Icon1.png)

### Query Signals That Trigger AIOs vs. Maps Packs

Find out how “near me,” question words, plurals, and transactional phrases influence which SERP feature appears.
- ![DAC X SEJ Whitepaper- AI Overviews vs Map Packs](https://www.dacgroup.com/wp-content/uploads/2025/08/SEJWhitepaper-Icon2.png)

### What Happens When AIOs and Maps Packs Collide

Explore the rare overlap cases where both features appear
- ![DAC X SEJ Whitepaper- AI Overviews vs Map Packs](https://www.dacgroup.com/wp-content/uploads/2025/08/SEJWhitepaper-Icon3.png)

### Vertical Trends That Redefine Search Visibility

See how industries like Auto Services, Home Services, Financial Services & Insurance, and Apparel each reveal distinct SERP behavior.
- ![DAC X SEJ Whitepaper](https://www.dacgroup.com/wp-content/uploads/2025/08/SEJWhitepaper-Icon4.png)

### Actionable SEO & Local Strategies for Dual Visibility

Learn how to tailor your content for AIO inclusion while simultaneously optimizing local profiles to dominate Maps Packs.

Download the free
whitepaper

Download whitepaper

Thank you for your interest. <a class="download-link" download="" href="" id="whitepaper-form" target="_blank"> VIEW THE WHITEPAPER </a> You’ll also receive an email shortly with a link to download it for future reference.

## Explore more white papers

White paper  ![SEO vs. AI Visibility Quiz: Diagnose What’s Really Holding Back Performance ](https://www.dacgroup.com/wp-content/uploads/2026/04/SEO-vs-AI-Visibility-Quiz-875x438-Blog1-ENG.jpg)

[SEO vs. AI Visibility Quiz: Diagnose What’s Really Holding Back Performance](https://www.dacgroup.com/en-gb/insights/white-papers/seo-vs-ai-visibility-quiz-diagnose-whats-really-holding-back-performance/)

White paper  ![How To Use Location-Based Planning To Improve Media Precision And Personalisation](https://www.dacgroup.com/wp-content/uploads/2026/01/ForresterCover-January2026-875x438-Blog1.jpg)

[How To Use Location-Based Planning To Improve Media Precision And Personalisation](https://www.dacgroup.com/en-gb/insights/white-papers/how-to-use-location-based-planning-to-improve-media-precision-and-personalisation/)

## Discover more DAC Insights

[Explore all insights](https://www.dacgroup.com/en-gb/discover/)

[Blog](https://www.dacgroup.com/en-gb/insights/blog/)

[White Papers](https://www.dacgroup.com/en-gb/insights/white-papers/)

[Deep Dive Series](https://www.dacgroup.com/en-gb/insights/series/)

[Explore all insights](https://www.dacgroup.com/en-gb/discover/)